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leclercqth.bsky.social
Thomas Leclercq
@leclercqth.bsky.social
32 followers 49 following 10 posts
Professor of Marketing Management, IESEG School of Management, Father and husband, CrossFit amateur, Belgium 💪
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leclercqth.bsky.social
Thomas Leclercq @leclercqth.bsky.social · 7d
@ieseg.fr @iesegresearch.bsky.social
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leclercqth.bsky.social
Thomas Leclercq @leclercqth.bsky.social · 7d
En 2025, la politique influence nos dons. Après la distinction entre la gauche et la droite, notre étude montre que la générosité des Français oppose conservateur et progressistes. Comment adapter sa communication? Plus d’info ici:
📊 lnkd.in/ez28eg6b via The Conversation France
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leclercqth.bsky.social
Thomas Leclercq @leclercqth.bsky.social · May 9
#IESEGresearch
@ieseg.fr
@iesegresearch.bsky.social
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leclercqth.bsky.social
Thomas Leclercq @leclercqth.bsky.social · May 9
Le Congrès de l’AFM approche !

Du 14 au 16 mai 2025, l’IAE Lille accueillera l’un des événements phares pour la recherche en marketing. , il sera co-organisé avec l’IÉSEG School of Management.

Thème:
« Marketing : avenir ou no future ? »
#AFMLille2025
#Marketing #IA #Sustainability
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leclercqth.bsky.social
Thomas Leclercq @leclercqth.bsky.social · Apr 17
#ieseg.fr
leclercqth.bsky.social
Thomas Leclercq @leclercqth.bsky.social · Apr 17
🎮 Can a game win back an unhappy customer?
Our new study says yes — with care.

🔗 Check it out on IÉSEG Insights:
EN 🇬🇧: insights.ieseg.fr/en/resource-...
FR 🇫🇷: insights.ieseg.fr/resource-cen...
#gamification #marketing #research

#IESEG
#MarketingAndSalesBeats
Spinning a wheel: can games help win back unhappy customers?
A new study highlights that games can be a powerful customer recovery tool but only when used strategically.
insights.ieseg.fr
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Reposted by Thomas Leclercq
iesegresearch.bsky.social
IÉSEG Research @iesegresearch.bsky.social · Apr 8
Lille Economics and Management (LEM, CNRS UMR 9221) and @ieseg.fr invite applications for a Ph.D. Position in Marketing at its #Lille Campus.
▸https://recruitment.ieseg.fr/jobs/5736728-ph-d-position-in-marketing?promotion=1401699-trackable-share-link-phd-position-in-marketing #IESEGresearch
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leclercqth.bsky.social
Thomas Leclercq @leclercqth.bsky.social · Feb 17
@ieseg.fr
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leclercqth.bsky.social
Thomas Leclercq @leclercqth.bsky.social · Feb 17
🔥 Bad service at a restaurant? Instead of a boring apology, what if you could spin a wheel for compensation? 🎡

Our research in Journal of Service Research! shows gamification can boost recovery satisfaction!
📖 Read here: journals.sagepub.com/doi/10.1177/...

#Gamification #ServiceRecovery
Sage Journals: Discover world-class research
Subscription and open access journals from Sage, the world's leading independent academic publisher.
journals.sagepub.com
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leclercqth.bsky.social
Thomas Leclercq @leclercqth.bsky.social · Nov 20
After sitting the entire day, it’s time to do sport! #crossfit
leclercqth.bsky.social
Thomas Leclercq @leclercqth.bsky.social · Nov 19
Being in a bar, reviewing a paper, drinking a nice coffee. I love my academic life.
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