🧵 In a competitive market with hundreds of SKUs, consumers remember who delivers—and who doesn’t.

Thank you to @Breadstacktech for powering this clip from episode 41!

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David shares how Origine Nature handled their Attaché ta Tuque product:

They listened, pulled it, re-evaluated, and brought back Attaché ta Tuque 2.0, improved and ready to meet consumer expectations.

1️⃣ Be transparent with customers. If something doesn’t meet standards, own it, and fix it.

2️⃣ Price matters. Out-of-spec products can still sell—but the price needs to reflect the value.

3️⃣ Your reputation depends on quality and trust. One bad experience can turn a customer away for good.

✅ Key Insight
Mistakes happen—even the biggest producers face out-of-spec lots. The key is owning it, learning, and strategizing around these products. As Alexandre Gauthier says, “There’s no bad product, only badly priced product.”

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The phoenix will rise again! ❤️

Aaron credits David Brown of @stratcann.bsky.social for hosting the event that helped bring him the peace of mind he needed to persevere.

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(2/2) IMPORTANT: This was a big discussion and there's lots of context and details we can't fit in a 2 minute clip so please watch the full segment with Jonathan from episode 40!

Thank you to Breadstack for powering this clip from episode 40!

youtu.be/a6WPuZGJQhU?...