The best marketing doesn't feel like marketing at all.

What Google's CMO taught me about brand vs. performance.

I came across a contrarian insight from Lorraine Twohill.

It contradicts how most companies allocate their budgets.

3 preventable marketing technology mistakes (and how to fix them).

There are 14,106 options out there.

Yet I've seen teams doing mind-numbing manual work that could be automated.

This is like flying with a headwind — it's a big opportunity cost.

I saw an 8-figure CEO personally passing website leads to his sales team.

While his year-over-year numbers were trending downward.

Here's where $3-50M CEOs waste precious hours:

What I wish I knew when I first started out in marketing.

Nike has mastered this, and so can you.

I used to believe people cared about products.
But they really care about what products can do for them.
After all, everyone’s favorite radio station is WIIFM - What’s In It For Me.

Why I'm Starting To Write Online

I recently signed up for a digital writing course called Ship 30 for 30.

Here are a few reasons why:
Writing can help others grow.
Writing clarifies your thinking.
Writing can attract like-minded people.

1984: $1.50
2025: $1.50

41 years later, the same price.

Costco's hot dog is the ultimate inflation buster.
And it's not because costs haven't risen.
It's one of their grand-slam offers.

99% of businesses make this avoidable mistake.

They ignore the hidden pattern your best customers share.

They focus on demographics too much:

- Age
- Gender
- Income
- Location
- Single or married

That’s a good start, but doesn't help create a complete picture.

Online advertising can be great, until it isn't.

We wasted $1,000 on July 4th.

The ads kept running. The leads kept coming.
But guess what? Everyone was at a barbecue.
Nobody picked up the phone that day.

The fix wasn't hard. Just mark when the office is closed on the marketing calendar.

Steve Jobs is known for his unparalleled ability to focus.

“People think focus means saying yes to the thing you've got to focus on. But that's not what it means at all. It means saying no to the hundred other good ideas that there are.”

I hear from CEOs all the time: “the more, the better.”

The North Star every company needs.

Without this, you’re shooting arrows in the dark.

Few businesses I talk to use a map of their customer journey.

It’s either incomplete, outdated, or completely missing.

That’s a problem for not just the marketing team, but sales, product, and operations.

What Thai food taught me about great marketing.

Every time I step into a restaurant, I'm tempted to get Pad Thai.

It's the most famous Thai dish, after all.

It's become my go to.

But, what I've come to realize is while it's a classic dish.

It may not be the best choice at that restaurant.

Why most marketing meetings fail.

They’re too infrequent.

I noticed a troubling pattern after speaking to many marketing agencies.

Nearly all of them said they meet with their clients on a monthly basis.

Or worse, just send a monthly report on what happened.