Mikel Lindsaar
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lindsaar.bsky.social
Mikel Lindsaar
@lindsaar.bsky.social
Founder & CEO of StoreConnect, the best bits of Shopify and Wordpress built on Salesforce - http://getstoreconnect.com

Built and sold 4 SaaS companies in the last decade.
What comes before marketing? Public relations. Get into the mind of your target public By making your good works known. Be as creative as you can on this and you will win.
October 11, 2025 at 10:03 AM
Take a daily walk. It’s a power up as an executive.
October 5, 2025 at 11:39 PM
Don’t worry, no one else really knows what the hell is going on either. If they are doing better than you in the same industry and job it just means they show up more, communicate more and deliver more.

Catch them or not, the choice is yours alone
October 5, 2025 at 3:59 AM
You can’t get mad at someone who is not following your non existent directions. Grow up.
October 4, 2025 at 4:00 PM
If your management style is crap, it’s a guarantee your team will be too
October 4, 2025 at 5:13 AM
If I could wave a magic wand in politics for Australia, I would do two things:

1) no person can be in elected office for more than 12 years in their life
2) All elected officials must have worked in non government jobs for at least one decade
October 3, 2025 at 10:58 PM
Some people say I'm a coffee snob, but it's just not true.

I mean, just this morning I was in a rush and extracted my coffee at 92c instead of waiting for it to hit 93c!
October 3, 2025 at 1:58 AM
The easy road in life is never profitable
October 2, 2025 at 4:56 PM
Hire slow and fire fast is the best advice to new founders
October 1, 2025 at 8:57 PM
Firing people is the pain life deals you for failing to hire correctly. What do you think?
October 1, 2025 at 7:04 AM
Firing people is the most unfun thing you have to do as a founder and CEO. It’s almost NEVER incompetence- it’s usually just not the right fit.
October 1, 2025 at 2:01 AM
How do you know you are onto something as a startup founder?

When competitors start showing up and copy whole sections of your website promisinig the world with little substance.
September 30, 2025 at 8:24 PM
Anything worth building takes blood, sweat and tears. You don’t savour the victories if they just come at you without work.
September 30, 2025 at 2:59 PM
If you aren’t writing or approving a new policy or deleting an old one every week on average you will find it hard to grow
September 30, 2025 at 4:56 AM
Go build something and put it out there.

I did this 20 years ago with my email software library. 647,287,701 downloads later it's still going strong.

And occasionally you get a message like this from a new connection which makes it all worth while:
September 28, 2025 at 9:00 PM
Learn how to give as a founder. Don’t expect a return on everything, sometimes you just need to help. You won’t get kudos for it, sometimes don’t expect anything in return. Remember, karma is a bit h, but she goes both ways :)
September 28, 2025 at 3:00 PM
There is one fact that has helped me through more trouble spots as a founder than any other.

It’s an incredibly simple idea but once you really internalise it nothing can truly stop you unless you let it.
September 28, 2025 at 10:59 AM
I’m proud of my team, they really punch way above
September 28, 2025 at 5:00 AM
High growth teams are high action teams. The tone level of the members is critical. Those that stop, find fault, always complain, antagonise or shun responsibility have no place in your company, remove them as soon as you can.
September 27, 2025 at 5:00 PM
Anything your team can do to reduce confusion in the company is their job to do. Make sure they are empowered to step outside their role if it is to selflessly help a customer or avert a disaster.
September 26, 2025 at 11:00 PM
I've run a software development consultancy for over a decade and a half and have been building software for over two decades. I've seen a few things.
September 26, 2025 at 3:01 AM
Policies created during times of stress are like bandages on the wounds of the organisation. Be sure to take them off, clean them or replace them them when the wound has healed
September 26, 2025 at 2:00 AM
Pro tip, go delete an out of date policy today.
September 25, 2025 at 5:00 PM
Policies guide action. Too many policies stop innovation. Part of your job as the CEO or Founder is to find the balance.
September 24, 2025 at 9:00 PM
What’s the difference between HR and Establishment? I have establishment managers in my conpanies, their job is to make sure the team members are on the job, know what they need to do and have the resources and direction to do it.

So much more powerful than just HR
September 24, 2025 at 7:00 AM