Lisa Ann Sroka | CFO & Financial Consultant
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lisaannsroka.bsky.social
Lisa Ann Sroka | CFO & Financial Consultant
@lisaannsroka.bsky.social
I don't follow rules, I bend them.

Food 🍏 | Finance 💰 | Fitness 🏌️‍♀️

Contrarian Thinker | World Traveler

www.srokaconsulting.com
Everything about life is a game.

When you change the way you measure it, you change your approach to living it.

To win any game, you need 3 things:
1. Consistency
2. Understand the rules
3. Track progress for improvement against the end goal

You can’t win if you have just one. You NEED all three.
December 16, 2024 at 4:11 PM
It’s interesting to see the level of investigative work, resources and attention that is directed towards ONE man who caused harm to another.

But the same could have been directed towards companies who have harmed THOUSANDS, if not hundreds of thousands of people, by denying life saving coverage.
December 7, 2024 at 8:03 PM
I love traveling but have you got the feeling lately it has been more and more a PITA?

I was purchasing a flight the other day and saw that on United they raised the price for checked bags.

Today American, United, Delta, Frontier and Spirit are testifying before a Senate panel about their fees.

December 4, 2024 at 6:48 PM
There's a lot of chatter in the business world about BOI filings and the deadline is rapidly approaching.

Just wanted to bring attention to inactive entities.

If you have an inactive entity, you are exempt from filing BOI reports if you meet ALL 6 criteria in the "inactive entity #23" exemption. ↓
December 4, 2024 at 12:27 AM
Did you know most businesses lose 10-15% of their profits every year just from unoptimized expenses?

That’s tens of thousands of dollars.

Just gone.

This is why tracking your numbers is so critical—and why so many business owners fall short.

December 3, 2024 at 8:27 PM
You're gonna get a lot of:
•hate
•judgement
•weird looks

when you go against the norm.

If you want to:
•Build a brand
•Start a business
•Learn to do anything

You're going to fail. That's okay.

You don't become an expert on the first try.

Try again.
And then again.

Until you do.💪🏻

Keep going
December 2, 2024 at 12:27 AM
So I watched the "Buy Now! The Shopping Conspiracy" on Netflix.

I am both enraged and horrified.

No wonder people have a hard time saving, managing their expenses and controlling their spending.

Without giving too much away, if you are an Amazon shopper I highly recommend watching.
December 1, 2024 at 10:31 PM
Most people congratulate you on spending tens of thousands of dollars to get a degree.

But question when you take out a $10K loan to start a business.

Weird times we live in.
December 1, 2024 at 12:27 AM
Managing money and paying down debts is not complicated.

We just make it complicated.

1. Assess your current state
2. Create a plan
3. FOLLOW it
4. Track the metrics
5. Adjust when necessary

It really is that simple.

Tip: Create systems to help you.

You don't need to do everything on your own.
November 30, 2024 at 8:27 PM
I've always been a fan of capitalism.

Everyone deserves the opportunity and right to build and create something of value and be compensated for it.

But what I'm NOT ok with is profiteering and exploiting someone's basic livelihood:
•Food
•Drugs
•Housing
•Healthcare

November 30, 2024 at 2:51 PM
You can never change the past.

But you CAN change what you do to today to become the person you want to be in the future.
November 29, 2024 at 2:51 PM
Fear is the #1 driver of all financial decisions.

It's not:
•Status
•Influence
•Environment

Notes on 'The #1 Money Rule to Live by: Understand the Psychology of Money' - a convo between Mel Robbins and Farnoosh Torabi

TL:DR: Financial fear is universal, use your fears to take action on money ↓
November 28, 2024 at 2:51 PM
EVERYTIME my business gets paid, I immediately take 10% off the top and put it into a business savings account.

Why?
I choose to allocate my own profit first.

You see, if I used all the income from my business to pay the expenses, I would then only put away what was left over.

Cash in, cash out.↓
November 27, 2024 at 8:27 PM
Everything great I have ever achieved in life didn't come from nobility.

It stemmed from anger.

•My income.
•My business.
•My accomplishments.

Someone took something from me and I wanted it back.

Your emotion can be your greatest leverage if you utilize it correctly.
November 27, 2024 at 12:27 AM
Most people aren’t wealthy because they aren’t actively trying to grow their income source.

•They accept that 3% annual raise
•They receive that 20% year-end bonus
•They accept that promotion with a 8% wage increase

And then do nothing with it.

But what if you actively invested in yourself? ↓
November 26, 2024 at 8:27 PM
President-elect Trump just announced plans to impose massive hikes in tariffs on goods coming from:
•Mexico
•Canada
•China

starting on Day 1 of his presidency.

It would be 25% for Canada and Mexico products and an additional 10% above existing tariffs for China products.

Let's dive in. ↓
November 26, 2024 at 4:03 PM
I'm super competitive.
Growing up I played on all the sports teams.
I always played offense.

•Soccer: Midfielder/Striker
•Softball: Pitcher
•Basketball: Point Guard

I liked having control of the game.

Knowing not just my strengths, but leveraging others' to win.

I do the same thing with money. ↓
November 26, 2024 at 2:51 PM
Entrepreneurship is like trying to lose weight.

It's really hard to stay motivated when you aren't seeing results.

•The same boring shit day after day
•Not knowing if what you're doing is working

Then BOOM. One day it all changes.

You didn't do anything different.
You just persisted.

Keep going
November 26, 2024 at 12:27 AM
Boy, was there a news story this morning.

Macy's was supposed to release their Q3 earnings tomorrow morning but had to postpone...

due to an investigation where an employee hid tens of MILLIONS of dollars in expenses. 😬 ↓
November 25, 2024 at 7:37 PM
RTO is at the forefront once again with Elon and Vivek doubling down that it will improve gov't efficiency.

But, what if they're wrong?

What if the pushback around RTO isn't about productivity at all but instead:

It's about employees doing what they have been trained to do all along?↓
November 25, 2024 at 4:19 PM
What I'm working on daily this week:

Mental: 30 min reading
→ Grit - Angela Duckworth
Physical: 45 min walking
→In the sun
Spiritual: 15 min deep think
→Reflection
Personal: Plan trip to Amsterdam
→ Learn culture
Business: Help 5 new people improve their business financials
→ Give from abundance
November 25, 2024 at 3:31 PM
Goals are not meant to be a distraction.

Goals are meant to provide clarity.

Clarity determines what actions you need to take today, so you know what to act towards.

Without clarity, you're treading water not knowing which way is north.

Goals are your lifeline for life.
November 25, 2024 at 2:51 PM
Have your buying habits changed?

Bloomberg released a report that Americans have shifted their purchases to:
•Cheaper, private label items
•Higher priced "premium" offerings

Customer habits are changing the product landscape on shelves but not in the way you might think. ↓
November 25, 2024 at 12:27 AM
I can see why AI would be scary to people.

It’s lack of understanding on its capabilities.

They’re afraid it’s gonna take away their jobs.

But what if it was viewed as leverage?

Something that you can use to make your job/life/self better?

Treat it like an asset, not a liability.
November 25, 2024 at 12:27 AM
Football Sundays never get old.

• Eating good food.
• Hanging with family and close friends.
• Rallying behind a team that will do nothing to change our lives. lol

A surprising event that is able to bring many generations together in the same room.
November 24, 2024 at 10:00 PM