Liz Elliott - Digital Marketing & Online Business Coach
@lizontheweb.bsky.social
If you do something for one month for the first time, but then say “I do this every month” in your marketing claims, I do not trust you.
January 9, 2026 at 9:25 PM
If you do something for one month for the first time, but then say “I do this every month” in your marketing claims, I do not trust you.
The first question I ask ANYONE before working with them: how do you want to help people?
January 9, 2026 at 12:11 PM
The first question I ask ANYONE before working with them: how do you want to help people?
Hot take: Income claims for your online business are NOT ILLEGAL. Illegal income claims are illegal. Legal income claims are not. Obviously. The problem is most people don't know the right and wrong ways to do income claims.
January 7, 2026 at 9:25 PM
Hot take: Income claims for your online business are NOT ILLEGAL. Illegal income claims are illegal. Legal income claims are not. Obviously. The problem is most people don't know the right and wrong ways to do income claims.
When I see online coaches & self-proclaimed "digital marketers" (side note: everyone promoting anything online is a digital marketer) touting the fact that they made all their money without ever using ads (& they think that's a brag) all I can think ab is how much money they left on the table.
January 7, 2026 at 12:11 PM
When I see online coaches & self-proclaimed "digital marketers" (side note: everyone promoting anything online is a digital marketer) touting the fact that they made all their money without ever using ads (& they think that's a brag) all I can think ab is how much money they left on the table.
The tiktokification of Instagram is here - #digitalmarketing community (the actual digital marketing community, not just the people who say they are "digital marketers" but do only like 1% of what actual digital marketing is) what are your thoughts?
January 6, 2026 at 9:25 PM
The tiktokification of Instagram is here - #digitalmarketing community (the actual digital marketing community, not just the people who say they are "digital marketers" but do only like 1% of what actual digital marketing is) what are your thoughts?
Reminder that every single social media account in the history of the world once had 0 follower, 0 posts, and 0 views.
January 6, 2026 at 12:11 PM
Reminder that every single social media account in the history of the world once had 0 follower, 0 posts, and 0 views.
The Instagram strategy that works:
Matt bought Instagram EDGE when he had around 1,000 followers & had tried growing MULTIPLE accounts over the years without success.
One month later: he has over 18,000 followers & is continuing to get a few hundred followers steadily every single day.
Matt bought Instagram EDGE when he had around 1,000 followers & had tried growing MULTIPLE accounts over the years without success.
One month later: he has over 18,000 followers & is continuing to get a few hundred followers steadily every single day.
January 5, 2026 at 9:25 PM
The Instagram strategy that works:
Matt bought Instagram EDGE when he had around 1,000 followers & had tried growing MULTIPLE accounts over the years without success.
One month later: he has over 18,000 followers & is continuing to get a few hundred followers steadily every single day.
Matt bought Instagram EDGE when he had around 1,000 followers & had tried growing MULTIPLE accounts over the years without success.
One month later: he has over 18,000 followers & is continuing to get a few hundred followers steadily every single day.
I 10x’d my reach in about a week with carousels with this new AI carousel tool. Carousels are having a moment but I absolutely HATE graphic design so this tool is saving me an absolute BOATLOAD of time.
autoviral.app
autoviral.app
January 4, 2026 at 9:25 PM
I 10x’d my reach in about a week with carousels with this new AI carousel tool. Carousels are having a moment but I absolutely HATE graphic design so this tool is saving me an absolute BOATLOAD of time.
autoviral.app
autoviral.app
I can’t believe I have to say this: if you are a copywriter cold-dming/emailing people to market yourself, here are a few basic tips (once you can handle these basics, as a digital marketer, I can help you actually make more $):
- do not have typos.
- do not insult the person you are pitching to.
- do not have typos.
- do not insult the person you are pitching to.
January 4, 2026 at 12:11 PM
I can’t believe I have to say this: if you are a copywriter cold-dming/emailing people to market yourself, here are a few basic tips (once you can handle these basics, as a digital marketer, I can help you actually make more $):
- do not have typos.
- do not insult the person you are pitching to.
- do not have typos.
- do not insult the person you are pitching to.
PSA: There is NO SUCH THING as "affiliate resell rights." You're either an affiliate or a reseller for a specific offer.
How can you tell which? Follow the $:
If customer's $ goes DIRECTLY TO YOU from your checkout page = reseller/seller.
If $ goes to a brand & you get a commission = affiliate.
How can you tell which? Follow the $:
If customer's $ goes DIRECTLY TO YOU from your checkout page = reseller/seller.
If $ goes to a brand & you get a commission = affiliate.
January 3, 2026 at 9:25 PM
PSA: There is NO SUCH THING as "affiliate resell rights." You're either an affiliate or a reseller for a specific offer.
How can you tell which? Follow the $:
If customer's $ goes DIRECTLY TO YOU from your checkout page = reseller/seller.
If $ goes to a brand & you get a commission = affiliate.
How can you tell which? Follow the $:
If customer's $ goes DIRECTLY TO YOU from your checkout page = reseller/seller.
If $ goes to a brand & you get a commission = affiliate.
If you are still buying followers or engagement on social media, you are literally paying to sabotage your account.
January 3, 2026 at 12:12 PM
If you are still buying followers or engagement on social media, you are literally paying to sabotage your account.
Hot take: most people who think they do digital marketing don't understand what digital marketing actually is, and they do about 2% of what digital marketing actually is... and they do it poorly.
January 2, 2026 at 9:25 PM
Hot take: most people who think they do digital marketing don't understand what digital marketing actually is, and they do about 2% of what digital marketing actually is... and they do it poorly.
Weak people get bitter.
Strong people get better.
Strong people get better.
January 1, 2026 at 9:25 PM
Weak people get bitter.
Strong people get better.
Strong people get better.
If you find yourself wanting more followers on any social platform, the real question is: WHY?
Your answer to THAT question should drive your entire social media strategy.
Growth for growth's sake is not a strategy & is a dumb goal.
Sadly, though, it is what most people think they want & need.
Your answer to THAT question should drive your entire social media strategy.
Growth for growth's sake is not a strategy & is a dumb goal.
Sadly, though, it is what most people think they want & need.
January 1, 2026 at 12:11 PM
If you find yourself wanting more followers on any social platform, the real question is: WHY?
Your answer to THAT question should drive your entire social media strategy.
Growth for growth's sake is not a strategy & is a dumb goal.
Sadly, though, it is what most people think they want & need.
Your answer to THAT question should drive your entire social media strategy.
Growth for growth's sake is not a strategy & is a dumb goal.
Sadly, though, it is what most people think they want & need.
Entrepreneurs / small business owners: what are the childhood movie / book / show / song quotes or themes that still motivate you to this day?
I’ll go first:
- So many scenes in Mulan
- That scene in Land Before Time when all the dinosaurs go snuggle with Little Foot overnight.
I’ll go first:
- So many scenes in Mulan
- That scene in Land Before Time when all the dinosaurs go snuggle with Little Foot overnight.
December 31, 2025 at 9:25 PM
Entrepreneurs / small business owners: what are the childhood movie / book / show / song quotes or themes that still motivate you to this day?
I’ll go first:
- So many scenes in Mulan
- That scene in Land Before Time when all the dinosaurs go snuggle with Little Foot overnight.
I’ll go first:
- So many scenes in Mulan
- That scene in Land Before Time when all the dinosaurs go snuggle with Little Foot overnight.
If you post or reel does terribly, then no one saw it, so who cares?
And if it does well, YAY for everyone!
You literally have nothing to lose.
Just keep posting.
And if it does well, YAY for everyone!
You literally have nothing to lose.
Just keep posting.
December 31, 2025 at 12:11 PM
If you post or reel does terribly, then no one saw it, so who cares?
And if it does well, YAY for everyone!
You literally have nothing to lose.
Just keep posting.
And if it does well, YAY for everyone!
You literally have nothing to lose.
Just keep posting.
Best advice for your marketing messaging: think about how STUPID the average person is.
Then, by definition, HALF OF ALL PEOPLE ARE MORE STUPID.
Simplify your messaging. You are talking to 2nd/3rd graders.
Then, by definition, HALF OF ALL PEOPLE ARE MORE STUPID.
Simplify your messaging. You are talking to 2nd/3rd graders.
December 30, 2025 at 9:25 PM
Best advice for your marketing messaging: think about how STUPID the average person is.
Then, by definition, HALF OF ALL PEOPLE ARE MORE STUPID.
Simplify your messaging. You are talking to 2nd/3rd graders.
Then, by definition, HALF OF ALL PEOPLE ARE MORE STUPID.
Simplify your messaging. You are talking to 2nd/3rd graders.
Maybe you don't realize how far you've come because you keep raising the bar
December 30, 2025 at 12:11 PM
Maybe you don't realize how far you've come because you keep raising the bar
One of the best FREE things you can do to help a small business is take 5 minutes out of your day and write a testimonial for them!
December 29, 2025 at 9:25 PM
One of the best FREE things you can do to help a small business is take 5 minutes out of your day and write a testimonial for them!
When I see marketing messaging like "get in on this before it's too late" or "get in early" then I want nothing to do with the product. Anyone else?
December 29, 2025 at 12:11 PM
When I see marketing messaging like "get in on this before it's too late" or "get in early" then I want nothing to do with the product. Anyone else?
The biggest hurdle in marketing?
People don't know what they need.
They THINK they know what they need, but they are usually wrong.
They know what they WANT.
But they don't know what need.
People don't know what they need.
They THINK they know what they need, but they are usually wrong.
They know what they WANT.
But they don't know what need.
December 28, 2025 at 9:25 PM
The biggest hurdle in marketing?
People don't know what they need.
They THINK they know what they need, but they are usually wrong.
They know what they WANT.
But they don't know what need.
People don't know what they need.
They THINK they know what they need, but they are usually wrong.
They know what they WANT.
But they don't know what need.
Whatever you aren’t changing you are actively choosing.
December 28, 2025 at 12:11 PM
Whatever you aren’t changing you are actively choosing.
With AI, you can maybe 10x your productivity. But with AI and strategic automation: 1,000,000x. Yes, literally, 1,000,000x.
December 27, 2025 at 9:25 PM
With AI, you can maybe 10x your productivity. But with AI and strategic automation: 1,000,000x. Yes, literally, 1,000,000x.
The first digital product I made brought in $30,000 in 2 months and it was a 6-page bullet point google doc and everyone LOVED IT. Stop overthinking things and figure out what people want and the best way to help them, and sell it.
December 27, 2025 at 12:11 PM
The first digital product I made brought in $30,000 in 2 months and it was a 6-page bullet point google doc and everyone LOVED IT. Stop overthinking things and figure out what people want and the best way to help them, and sell it.
To all the random copywriters in my DMs: if the copy from your pitch sucks (which it pretty much ALWAYS does), you aren't doing yourself any favors.
December 26, 2025 at 9:25 PM
To all the random copywriters in my DMs: if the copy from your pitch sucks (which it pretty much ALWAYS does), you aren't doing yourself any favors.