Gianluca Brugnoli
@low-resolution.bsky.social
Design turns technology into products people want to use.
VP Design TomTom, CX, Innovation Strategy, Service Design, Automotive UX. PhD and System Thinker. Formerly @frogdesign and @mckinseydesign. Design teacher. Guitar player.
VP Design TomTom, CX, Innovation Strategy, Service Design, Automotive UX. PhD and System Thinker. Formerly @frogdesign and @mckinseydesign. Design teacher. Guitar player.
Reposted by Gianluca Brugnoli
there's like a curve graph for how the badness of UI relates to consolidation and competitiveness in the market. is there like a named law for this yet
The way tech companies constantly do stuff that nobody asked for really tells you a lot about their bigger ideology. They tell themselves that you will like it over time. What they mean is you’ll learn to endure it, or you’ll give up. quality of UI is not actually anywhere on their radar
new iOS update is sleek and also defaults in Music to “you must want songs transition as they would on a dance floor.” so many people will wonder why they can’t just listen to an album. Apps > Music > Song Transitions > toggle off.
December 9, 2025 at 7:51 PM
there's like a curve graph for how the badness of UI relates to consolidation and competitiveness in the market. is there like a named law for this yet
AI is changing the human-computer interaction logic.
With the desktop UI the metaphor is a visual representation of a physical object, a tool for a task. With AI the UI is a thought, a structured sentence that expresses an intent or a goal the user wants to achieve.
medium.com/user-experie...
With the desktop UI the metaphor is a visual representation of a physical object, a tool for a task. With AI the UI is a thought, a structured sentence that expresses an intent or a goal the user wants to achieve.
medium.com/user-experie...
We are entering the era of thought-shaped software
We are in a transitional period: from the era of software shaped like household objects to the era of software shaped like thought.
medium.com
December 4, 2025 at 11:05 AM
AI is changing the human-computer interaction logic.
With the desktop UI the metaphor is a visual representation of a physical object, a tool for a task. With AI the UI is a thought, a structured sentence that expresses an intent or a goal the user wants to achieve.
medium.com/user-experie...
With the desktop UI the metaphor is a visual representation of a physical object, a tool for a task. With AI the UI is a thought, a structured sentence that expresses an intent or a goal the user wants to achieve.
medium.com/user-experie...
UX impact is not about delighted users. It's a not a workshop.
UX impact comes from the business impact in the customer loop:
- Engage: easy discovery & acquisition
- Convert: smooth activation & transaction
- Adopt: continuous use & habit formation
- Retain: loyalty, expansion & lifetime value
UX impact comes from the business impact in the customer loop:
- Engage: easy discovery & acquisition
- Convert: smooth activation & transaction
- Adopt: continuous use & habit formation
- Retain: loyalty, expansion & lifetime value
December 2, 2025 at 3:19 PM
UX impact is not about delighted users. It's a not a workshop.
UX impact comes from the business impact in the customer loop:
- Engage: easy discovery & acquisition
- Convert: smooth activation & transaction
- Adopt: continuous use & habit formation
- Retain: loyalty, expansion & lifetime value
UX impact comes from the business impact in the customer loop:
- Engage: easy discovery & acquisition
- Convert: smooth activation & transaction
- Adopt: continuous use & habit formation
- Retain: loyalty, expansion & lifetime value
This could be an interesting discussion. Is Design Education really getting worse? Maybe the industry is not what it was 10 years ago.
My take: too many design courses not connected with design business reality and too many teachers with no professional experience.
www.dezeen.com/2025/11/24/d...
My take: too many design courses not connected with design business reality and too many teachers with no professional experience.
www.dezeen.com/2025/11/24/d...
Quality of design education "lower than it was" say designers
Ailing design education is leaving graduates unprepared for the realities of industry and saddled with debt, established designers have warned as part of our Performance Review series.
www.dezeen.com
December 2, 2025 at 1:29 PM
This could be an interesting discussion. Is Design Education really getting worse? Maybe the industry is not what it was 10 years ago.
My take: too many design courses not connected with design business reality and too many teachers with no professional experience.
www.dezeen.com/2025/11/24/d...
My take: too many design courses not connected with design business reality and too many teachers with no professional experience.
www.dezeen.com/2025/11/24/d...
Two years ago, Google declared “Code Red” because of ChatGPT, now it’s OpenAI’s turn because Google Gemini has caught up.
www.wsj.com/tech/ai/open...
www.wsj.com/tech/ai/open...
OpenAI’s Altman Declares ‘Code Red’ to Improve ChatGPT as Google Threatens AI Lead
Sam Altman told employees they must focus on the company’s chatbot experience, to the exclusion of other priorities including advertising.
www.wsj.com
December 2, 2025 at 9:18 AM
Two years ago, Google declared “Code Red” because of ChatGPT, now it’s OpenAI’s turn because Google Gemini has caught up.
www.wsj.com/tech/ai/open...
www.wsj.com/tech/ai/open...
Google is getting very serious about Generative UI.
The generated code looks very neat and clean. However the UI still looks pretty generic and average. Not very different from what you can get with Lovable or Replit.
research.google/blog/generat...
The generated code looks very neat and clean. However the UI still looks pretty generic and average. Not very different from what you can get with Lovable or Replit.
research.google/blog/generat...
Generative UI: A rich, custom, visual interactive user experience for any prompt
research.google
November 20, 2025 at 4:18 PM
Google is getting very serious about Generative UI.
The generated code looks very neat and clean. However the UI still looks pretty generic and average. Not very different from what you can get with Lovable or Replit.
research.google/blog/generat...
The generated code looks very neat and clean. However the UI still looks pretty generic and average. Not very different from what you can get with Lovable or Replit.
research.google/blog/generat...
I am testing Gemini 3 (free version) and I am blown away.
It generates the best, neat html + javascript code I've seen so far from an AI, with annotations. Everything is connected with the broader Google tools ecosystems and it works nicely.
We are in a new world.
deepmind.google/models/gemini/
It generates the best, neat html + javascript code I've seen so far from an AI, with annotations. Everything is connected with the broader Google tools ecosystems and it works nicely.
We are in a new world.
deepmind.google/models/gemini/
Gemini 3
Gemini 3 is our most intelligent model yet. With state-of-the-art reasoning to help you learn, build, and plan anything.
deepmind.google
November 19, 2025 at 12:06 PM
I am testing Gemini 3 (free version) and I am blown away.
It generates the best, neat html + javascript code I've seen so far from an AI, with annotations. Everything is connected with the broader Google tools ecosystems and it works nicely.
We are in a new world.
deepmind.google/models/gemini/
It generates the best, neat html + javascript code I've seen so far from an AI, with annotations. Everything is connected with the broader Google tools ecosystems and it works nicely.
We are in a new world.
deepmind.google/models/gemini/
AI is not killing UX. It’s proving its importance.
Many predicted that AI would make UX design obsolete, but the reality looks different. Even the most advanced AI cannot solve critical UX challenges like user value, adoption, conversion, and retention on its own.
www.linkedin.com/posts/gianlu...
Many predicted that AI would make UX design obsolete, but the reality looks different. Even the most advanced AI cannot solve critical UX challenges like user value, adoption, conversion, and retention on its own.
www.linkedin.com/posts/gianlu...
AI is not killing UX. It’s proving its importance.
Even the most advanced AI needs a good UX to unlock user value and drive adoption at scale.
AI companies are now racing to embed their models… | G...
AI is not killing UX. It’s proving its importance.
Even the most advanced AI needs a good UX to unlock user value and drive adoption at scale.
AI companies are now racing to embed their models into...
www.linkedin.com
November 12, 2025 at 1:58 PM
AI is not killing UX. It’s proving its importance.
Many predicted that AI would make UX design obsolete, but the reality looks different. Even the most advanced AI cannot solve critical UX challenges like user value, adoption, conversion, and retention on its own.
www.linkedin.com/posts/gianlu...
Many predicted that AI would make UX design obsolete, but the reality looks different. Even the most advanced AI cannot solve critical UX challenges like user value, adoption, conversion, and retention on its own.
www.linkedin.com/posts/gianlu...
AI is supposed to transform branding and communication design, but AI will have an impact if it improves quality not efficiency. Even big AI companies like OpenAI and Anthropic are working with "traditional" brand agencies.
www.creativeboom.com/insight/max-...
www.creativeboom.com/insight/max-...
Max Ottignon: AI is so hyped, designers pretend to use it more than they actually do
Are branding agencies talking about AI so much because it's actually useful... or just to keep investors happy?
Recently I attended Upscale
in Málaga, Spain. It's a conference organised by Freepi...
www.creativeboom.com
November 12, 2025 at 1:52 PM
AI is supposed to transform branding and communication design, but AI will have an impact if it improves quality not efficiency. Even big AI companies like OpenAI and Anthropic are working with "traditional" brand agencies.
www.creativeboom.com/insight/max-...
www.creativeboom.com/insight/max-...
"Initial metrics look great. You ship faster. You feel productive. Then three months later, you realize nobody actually understands what you’ve built."
leadershiplighthouse.substack.com/p/i-went-all...
leadershiplighthouse.substack.com/p/i-went-all...
I Went All-In on AI. The MIT Study Is Right.
My all-in AI experiment cost me my confidence
leadershiplighthouse.substack.com
October 28, 2025 at 2:41 PM
"Initial metrics look great. You ship faster. You feel productive. Then three months later, you realize nobody actually understands what you’ve built."
leadershiplighthouse.substack.com/p/i-went-all...
leadershiplighthouse.substack.com/p/i-went-all...
iRobot has been in trouble for a few years, they have struggled to innovate and fallen behind the competition. The company has been hoping for an Amazon acquisition that has been stopped the antitrust regulators.
mashable.com/article/room...
mashable.com/article/room...
No one wants to buy Roomba maker iRobot anymore
When news broke that Roomba-maker iRobot was reportedly having trouble finding a buyer, the company's stock tumbled 30 percent.
mashable.com
October 28, 2025 at 2:31 PM
iRobot has been in trouble for a few years, they have struggled to innovate and fallen behind the competition. The company has been hoping for an Amazon acquisition that has been stopped the antitrust regulators.
mashable.com/article/room...
mashable.com/article/room...
Many have claimed that AI will make UX design obsolete and useless.
And yet, even with the most advanced AI technology, we are still here because a good UX is crucial to unlock the AI value for the users.
Design turns technology in experiences for the people. You need design to drive adoption.
And yet, even with the most advanced AI technology, we are still here because a good UX is crucial to unlock the AI value for the users.
Design turns technology in experiences for the people. You need design to drive adoption.
October 21, 2025 at 11:25 AM
Many have claimed that AI will make UX design obsolete and useless.
And yet, even with the most advanced AI technology, we are still here because a good UX is crucial to unlock the AI value for the users.
Design turns technology in experiences for the people. You need design to drive adoption.
And yet, even with the most advanced AI technology, we are still here because a good UX is crucial to unlock the AI value for the users.
Design turns technology in experiences for the people. You need design to drive adoption.
We tend to believe that progress is continuous and inevitable, but it’s not.
Progress can end, bringing long periods of stagnation instead of continuous growth, when the balance between innovation and social adaptation is lost. Acceleration has a social cost.
press.princeton.edu/books/hardco...
Progress can end, bringing long periods of stagnation instead of continuous growth, when the balance between innovation and social adaptation is lost. Acceleration has a social cost.
press.princeton.edu/books/hardco...
How Progress Ends
Shortlisted for the Financial Times and Schroders Business Book of the Year AwardHow 1,000 years of global history show why technological and economic progress is often followed by stagnation and even...
press.princeton.edu
October 21, 2025 at 10:58 AM
We tend to believe that progress is continuous and inevitable, but it’s not.
Progress can end, bringing long periods of stagnation instead of continuous growth, when the balance between innovation and social adaptation is lost. Acceleration has a social cost.
press.princeton.edu/books/hardco...
Progress can end, bringing long periods of stagnation instead of continuous growth, when the balance between innovation and social adaptation is lost. Acceleration has a social cost.
press.princeton.edu/books/hardco...
Do not let stories on the rise of “thinking machines” distract you from the real cognitive challenge of our time.
The decline of thinking people.
www.derekthompson.org/p/the-end-of...
The decline of thinking people.
www.derekthompson.org/p/the-end-of...
The End of Thinking
The rise of AI's "thinking" machines is not the problem. The decline of thinking people is.
www.derekthompson.org
October 7, 2025 at 4:03 PM
Do not let stories on the rise of “thinking machines” distract you from the real cognitive challenge of our time.
The decline of thinking people.
www.derekthompson.org/p/the-end-of...
The decline of thinking people.
www.derekthompson.org/p/the-end-of...
Design was once understood as a tool to improve lives. To some extent it did. We are still living in a world the modernists made, albeit not the one they imagined.
Interesting and provocative post, in which the Design of the latest 30 years doesn't seem to exist.
www.ft.com/content/e637...
Interesting and provocative post, in which the Design of the latest 30 years doesn't seem to exist.
www.ft.com/content/e637...
Why designers abandoned their dreams of changing the world
Design was once seen as a tool to improve lives — but as modernism has become marketing, that sense of social purpose has drifted away
www.ft.com
October 2, 2025 at 5:03 PM
Design was once understood as a tool to improve lives. To some extent it did. We are still living in a world the modernists made, albeit not the one they imagined.
Interesting and provocative post, in which the Design of the latest 30 years doesn't seem to exist.
www.ft.com/content/e637...
Interesting and provocative post, in which the Design of the latest 30 years doesn't seem to exist.
www.ft.com/content/e637...
Google laid off over 100 design employees within its cloud unit. The most impacted are junior roles within the “Quantitative User Experience Research” and “Platform and Service Experience” teams. Can companies innovate without learning from their users?
www.thevoiceofuser.com/google-cloud...
www.thevoiceofuser.com/google-cloud...
Google Cloud’s Cuts And The Bigger Story: Why UXR Roles Are Disappearing
UXR is being cut across Big Tech. Not because it is useless, but because leaders cannot see dollars or risk avoided. The old pod model is giving way to centralized teams and vendors. If research canno...
www.thevoiceofuser.com
October 2, 2025 at 3:51 PM
Google laid off over 100 design employees within its cloud unit. The most impacted are junior roles within the “Quantitative User Experience Research” and “Platform and Service Experience” teams. Can companies innovate without learning from their users?
www.thevoiceofuser.com/google-cloud...
www.thevoiceofuser.com/google-cloud...
Reposted by Gianluca Brugnoli
An interesting question in this IEEE article. If writing code is now primarily about telling some coding agent what code to write and scolding it when it gets things wrong, is tracking programming language popularity even meaningful?
In reality, the most popular programming language is now English
In reality, the most popular programming language is now English
AI Is Redefining the Concept of a Programming Language's Popularity
Python reigns supreme again, but is AI changing the game for programming languages? Find out how coding is transforming.
spectrum.ieee.org
September 29, 2025 at 1:10 AM
An interesting question in this IEEE article. If writing code is now primarily about telling some coding agent what code to write and scolding it when it gets things wrong, is tracking programming language popularity even meaningful?
In reality, the most popular programming language is now English
In reality, the most popular programming language is now English
Gen-AI is making PowerPoint presentations even more tedious and useless, just because now it's too easy to fill slides with AI generated pointless visual garbage.
September 29, 2025 at 12:27 PM
Gen-AI is making PowerPoint presentations even more tedious and useless, just because now it's too easy to fill slides with AI generated pointless visual garbage.
Reposted by Gianluca Brugnoli
Apple’s Live Translation feature for AirPods will not be available in the EU given privacy (GDPR) and AI (AI Act) regulations.
This continues the trend of Apple providing fewer features in the EU due to regulations. Previously Apple Intelligence & Screen Sharing were made unavailable due to the DMA
This continues the trend of Apple providing fewer features in the EU due to regulations. Previously Apple Intelligence & Screen Sharing were made unavailable due to the DMA
AirPods Live Translation Blocked for EU Users With EU Apple Accounts
Apple's new Live Translation feature for AirPods will be off-limits to millions of European users when it arrives next week, with strict EU...
www.macrumors.com
September 11, 2025 at 4:47 PM
Apple’s Live Translation feature for AirPods will not be available in the EU given privacy (GDPR) and AI (AI Act) regulations.
This continues the trend of Apple providing fewer features in the EU due to regulations. Previously Apple Intelligence & Screen Sharing were made unavailable due to the DMA
This continues the trend of Apple providing fewer features in the EU due to regulations. Previously Apple Intelligence & Screen Sharing were made unavailable due to the DMA
Many UX professionals are moving to PM positions while they progress in thier carreer path to strategic roles.
Interesting (long) post that tries to define this hybrid strategic UX - PM role using UX language and tools.
stephenanderson.medium.com/what-does-a-...
Interesting (long) post that tries to define this hybrid strategic UX - PM role using UX language and tools.
stephenanderson.medium.com/what-does-a-...
WHAT Does A Product Manager Actually Do?
(My Attempt To Map All The Things!)
stephenanderson.medium.com
September 10, 2025 at 5:29 AM
Many UX professionals are moving to PM positions while they progress in thier carreer path to strategic roles.
Interesting (long) post that tries to define this hybrid strategic UX - PM role using UX language and tools.
stephenanderson.medium.com/what-does-a-...
Interesting (long) post that tries to define this hybrid strategic UX - PM role using UX language and tools.
stephenanderson.medium.com/what-does-a-...
Reposted by Gianluca Brugnoli
Google’s position is now that the open web
Is thriving but open web ads are in rapid decline… because of course all the attention and money leaving a platform is irrelevant to its health lol
Is thriving but open web ads are in rapid decline… because of course all the attention and money leaving a platform is irrelevant to its health lol
Google's VP of Global Ads responds to the open web declining story I wrote - story updated at seroundtable.com/google-open-...
September 8, 2025 at 6:06 PM
Google’s position is now that the open web
Is thriving but open web ads are in rapid decline… because of course all the attention and money leaving a platform is irrelevant to its health lol
Is thriving but open web ads are in rapid decline… because of course all the attention and money leaving a platform is irrelevant to its health lol
Reposted by Gianluca Brugnoli
Apple having its designers with accents do design voiceovers is a very intentional choice here
September 9, 2025 at 5:56 PM
Apple having its designers with accents do design voiceovers is a very intentional choice here
Reposted by Gianluca Brugnoli
Firefox launches ‘shake to summarize’ on iPhones
Firefox launches ‘shake to summarize’ on iPhones
Shake that iPhone.
buff.ly
September 9, 2025 at 11:00 AM
Firefox launches ‘shake to summarize’ on iPhones