Lucky Generals
@luckygenerals.bsky.social
A creative company for people on a mission.
🎄⚡️ We went full festive mode with a mega special build in Chiswick when we needed to tell the nation that with EDF, electricity is on the house this Christmas Day.⚡️🎄
December 17, 2025 at 3:18 PM
🎄⚡️ We went full festive mode with a mega special build in Chiswick when we needed to tell the nation that with EDF, electricity is on the house this Christmas Day.⚡️🎄
“The best strategists are curious, empathetic, and unafraid to simplify.”
Our new Strategy Partner @Tamara Conyngham chats to @Roastbrief about bridging data, culture and creativity, while making sure no one has to sit through 60 slides.
Check the full interview.
Our new Strategy Partner @Tamara Conyngham chats to @Roastbrief about bridging data, culture and creativity, while making sure no one has to sit through 60 slides.
Check the full interview.
Tamara Conyngham: “Strategy is the bridge between what’s happening out there and what a brand is trying to build from within
November,2025.- In this Roastbrief interview, Tamara Conyngham, Strategy Partner at Lucky Generals, shares her perspective on joining one of the
roastbrief.us
November 27, 2025 at 1:18 PM
“The best strategists are curious, empathetic, and unafraid to simplify.”
Our new Strategy Partner @Tamara Conyngham chats to @Roastbrief about bridging data, culture and creativity, while making sure no one has to sit through 60 slides.
Check the full interview.
Our new Strategy Partner @Tamara Conyngham chats to @Roastbrief about bridging data, culture and creativity, while making sure no one has to sit through 60 slides.
Check the full interview.
This is not a soft drink.
But it is a winner of a shiny Thinkboxes Award for TV Advertising Creativity!
Made in Scotland from Girders, delivered by a kid with invisible biceps and a Granny who doesn't wear pants. Mega chuffed with this for IRN-BRU.
But it is a winner of a shiny Thinkboxes Award for TV Advertising Creativity!
Made in Scotland from Girders, delivered by a kid with invisible biceps and a Granny who doesn't wear pants. Mega chuffed with this for IRN-BRU.
Irn-clad creativity. Irn-Bru takes home the Thinkboxes award
Irn-Bru’s “This is not a soft drink” is the Thinkboxes winner for September/October.
www.campaignlive.co.uk
November 24, 2025 at 11:58 AM
This is not a soft drink.
But it is a winner of a shiny Thinkboxes Award for TV Advertising Creativity!
Made in Scotland from Girders, delivered by a kid with invisible biceps and a Granny who doesn't wear pants. Mega chuffed with this for IRN-BRU.
But it is a winner of a shiny Thinkboxes Award for TV Advertising Creativity!
Made in Scotland from Girders, delivered by a kid with invisible biceps and a Granny who doesn't wear pants. Mega chuffed with this for IRN-BRU.
Finding the perfect pistachio green. Four hours of prosthetics daily. A Christmas jingle. A director phoning from Madagascar surrounded by lemurs.
Creative Partners Nick Bird and Lee Smith chat about all that went into bringing the Grinch to life for Asda.
Creative Partners Nick Bird and Lee Smith chat about all that went into bringing the Grinch to life for Asda.
Inside the Most Grinchly Campaign of the Season | Muse by Clios
The idea for Asda’s “Grinch” campaign began with a simple truth: everyone’s feeling the pinch right now. Christmas only amplifies that pressure.
musebyclios.com
November 20, 2025 at 4:21 PM
Finding the perfect pistachio green. Four hours of prosthetics daily. A Christmas jingle. A director phoning from Madagascar surrounded by lemurs.
Creative Partners Nick Bird and Lee Smith chat about all that went into bringing the Grinch to life for Asda.
Creative Partners Nick Bird and Lee Smith chat about all that went into bringing the Grinch to life for Asda.
“Investing in design isn't a risk, it's a clear business advantage.”
Our Executive Design Director Nathan Crawford breaks down his vision for Lucky Generals for Design Week.
Our Executive Design Director Nathan Crawford breaks down his vision for Lucky Generals for Design Week.
“Design connects everything” – An hour with Lucky Generals’ Nathan Crawford
Nathan Crawford has joined Lucky Generals as executive design director at a particularly interesting moment for the industry. Across adland, design seems to have found new relevance and weight…
www.designweek.co.uk
November 18, 2025 at 11:42 AM
“Investing in design isn't a risk, it's a clear business advantage.”
Our Executive Design Director Nathan Crawford breaks down his vision for Lucky Generals for Design Week.
Our Executive Design Director Nathan Crawford breaks down his vision for Lucky Generals for Design Week.
Gin-uinely chuffed to have won Beefeater 0.0! Let the fun beGIN (too much?!) 🍸
November 13, 2025 at 11:16 AM
Gin-uinely chuffed to have won Beefeater 0.0! Let the fun beGIN (too much?!) 🍸
“Fewer panels, more progress."
Fresh from New York Climate Week and the UN General Assembly, our Head of Social Impact Lameya Chaudhury just shared what stuck with her with Creativebrief.
Fresh from New York Climate Week and the UN General Assembly, our Head of Social Impact Lameya Chaudhury just shared what stuck with her with Creativebrief.
Creative courage in the age of consequence: What the ad industry needs next | Creativebrief
Insights from New York Climate Week and The UN General Assembly from Lameya Chaudhury
www.creativebrief.com
November 12, 2025 at 10:44 AM
“Fewer panels, more progress."
Fresh from New York Climate Week and the UN General Assembly, our Head of Social Impact Lameya Chaudhury just shared what stuck with her with Creativebrief.
Fresh from New York Climate Week and the UN General Assembly, our Head of Social Impact Lameya Chaudhury just shared what stuck with her with Creativebrief.
Not sure it's going to be Christmas number one, but take a look at Andy’s hopes for this year’s Christmas ads that he's decided to write as a loving ode to Mariah Carey's absolute classic.
@campaignuk.bsky.social
@campaignuk.bsky.social
What are your hopes for this year’s crop of Christmas ads?
Campaign asks adland what their hopes are for 2025’s festive ads.
www.campaignlive.co.uk
October 29, 2025 at 1:43 PM
Not sure it's going to be Christmas number one, but take a look at Andy’s hopes for this year’s Christmas ads that he's decided to write as a loving ode to Mariah Carey's absolute classic.
@campaignuk.bsky.social
@campaignuk.bsky.social
'If you aren't a bit scared, you're doing something wrong'
Shelley Smoler shares her advice and lots more, including her biggest fuck ups, her love for KFC tower burgers, and her go-to karaoke song...
Read the full Famous Q&A below.
Shelley Smoler shares her advice and lots more, including her biggest fuck ups, her love for KFC tower burgers, and her go-to karaoke song...
Read the full Famous Q&A below.
The Famous Q&A ~ with Shelley Smoler
Shelley Smoler is a Chief Creative Officer who’s spent her career proving that creativity isn’t just about selling things, it’s about shifting the way people see them. She started out in South Africa,...
www.famouscampaigns.com
October 28, 2025 at 10:37 AM
'If you aren't a bit scared, you're doing something wrong'
Shelley Smoler shares her advice and lots more, including her biggest fuck ups, her love for KFC tower burgers, and her go-to karaoke song...
Read the full Famous Q&A below.
Shelley Smoler shares her advice and lots more, including her biggest fuck ups, her love for KFC tower burgers, and her go-to karaoke song...
Read the full Famous Q&A below.
Absolutely buzzing to have Tamara Conyngham join the Generals as Strategy Partner. What an addition to the team, here's to all the brilliant things to come! 🔥 🔥 🔥
Campaign article in the replies.
Campaign article in the replies.
October 16, 2025 at 1:27 PM
Absolutely buzzing to have Tamara Conyngham join the Generals as Strategy Partner. What an addition to the team, here's to all the brilliant things to come! 🔥 🔥 🔥
Campaign article in the replies.
Campaign article in the replies.
Incredible scenes at The Pros Awards!
Lameya Chaudhury was named Consumer Pro of the Year and Myles Manyonda won Strategist of the Year. Huge shoutout to Phoebe Gussin and Omid Faramarzi for their shortlists too.
We salute you 🫡
Lameya Chaudhury was named Consumer Pro of the Year and Myles Manyonda won Strategist of the Year. Huge shoutout to Phoebe Gussin and Omid Faramarzi for their shortlists too.
We salute you 🫡
October 3, 2025 at 3:19 PM
Incredible scenes at The Pros Awards!
Lameya Chaudhury was named Consumer Pro of the Year and Myles Manyonda won Strategist of the Year. Huge shoutout to Phoebe Gussin and Omid Faramarzi for their shortlists too.
We salute you 🫡
Lameya Chaudhury was named Consumer Pro of the Year and Myles Manyonda won Strategist of the Year. Huge shoutout to Phoebe Gussin and Omid Faramarzi for their shortlists too.
We salute you 🫡
More from our @theguardian.com The Whole Picture campaign in the US.
September 26, 2025 at 10:31 AM
More from our @theguardian.com The Whole Picture campaign in the US.
We’re not at all surprised that superstar and nicest General in the land Anne Cotte is one of Campaign’s Faces to Watch 2025! Anne, we salute you 🫡
@campaignuk.bsky.social
@campaignuk.bsky.social
September 25, 2025 at 3:40 PM
We’re not at all surprised that superstar and nicest General in the land Anne Cotte is one of Campaign’s Faces to Watch 2025! Anne, we salute you 🫡
@campaignuk.bsky.social
@campaignuk.bsky.social
@theguardian.com offers what most other outlets don't: fearless, global and independent journalism, free of charge.
Our new US campaign dares America to look past half-truths to get The Whole Picture.
Our new US campaign dares America to look past half-truths to get The Whole Picture.
September 25, 2025 at 1:13 PM
@theguardian.com offers what most other outlets don't: fearless, global and independent journalism, free of charge.
Our new US campaign dares America to look past half-truths to get The Whole Picture.
Our new US campaign dares America to look past half-truths to get The Whole Picture.
Yes ma’am! Here’s more of our new work for George 🏜️🌵🐴
September 25, 2025 at 10:24 AM
Yes ma’am! Here’s more of our new work for George 🏜️🌵🐴
⚡A big energy Boost ⚡
Buzzing to be working on another brilliant AG Barr brand.
Buzzing to be working on another brilliant AG Barr brand.
September 24, 2025 at 12:27 PM
⚡A big energy Boost ⚡
Buzzing to be working on another brilliant AG Barr brand.
Buzzing to be working on another brilliant AG Barr brand.
Hot dang! It’s the new George Cotswold Cowboy collection. Check it out 🏜️🌵🐴
September 24, 2025 at 12:24 PM
Hot dang! It’s the new George Cotswold Cowboy collection. Check it out 🏜️🌵🐴
Our creative director Danny Hunt chats to LBB about giving IRN-BRU’s classic line a brave new meaning, and why messing it up would’ve made Christmas very awkward in his family.
lbbonline.com
September 17, 2025 at 3:40 PM
Our creative director Danny Hunt chats to LBB about giving IRN-BRU’s classic line a brave new meaning, and why messing it up would’ve made Christmas very awkward in his family.
'No deadline, no presentation, no client, no jury – just a moment of pure pride that we’d done right by Diogo, and by Wolverhampton.'
Our Executive Design Director Nathan Crawford spoke to The Drum about the incredible effort behind the Wolves’ Molineux tribute to Diogo Jota.
Our Executive Design Director Nathan Crawford spoke to The Drum about the incredible effort behind the Wolves’ Molineux tribute to Diogo Jota.
No brief could have delivered our tifo tribute to Diogo Jota - this was more
Lucky Generals’ new design director, Nathan Crawford, helped create Wolves’ tribute to fallen footballer Diogo Jota. He reflects on how design and creativity united a community for a moment of unforge...
www.thedrum.com
September 9, 2025 at 2:56 PM
'No deadline, no presentation, no client, no jury – just a moment of pure pride that we’d done right by Diogo, and by Wolverhampton.'
Our Executive Design Director Nathan Crawford spoke to The Drum about the incredible effort behind the Wolves’ Molineux tribute to Diogo Jota.
Our Executive Design Director Nathan Crawford spoke to The Drum about the incredible effort behind the Wolves’ Molineux tribute to Diogo Jota.
🌈🪩💕 We helped Bed Head light up Austin Pride with an installation to Hold Your Head High 💕🪩🌈
August 29, 2025 at 11:41 AM
🌈🪩💕 We helped Bed Head light up Austin Pride with an installation to Hold Your Head High 💕🪩🌈
IRN-BRU is not a soft drink - it’s Made in Scotland from Girders. But don’t take it from us, take it from him...
August 22, 2025 at 8:54 AM
IRN-BRU is not a soft drink - it’s Made in Scotland from Girders. But don’t take it from us, take it from him...
Treat yourself to ice cream from another world this National Mochi Day 🍡 (but please don't try to eat your partner)
August 8, 2025 at 12:03 PM
Treat yourself to ice cream from another world this National Mochi Day 🍡 (but please don't try to eat your partner)
More ‘Bloody Good’ work from our latest Yorkshire Tea campaign Down Under ☕ 🇦🇺
August 6, 2025 at 3:44 PM
More ‘Bloody Good’ work from our latest Yorkshire Tea campaign Down Under ☕ 🇦🇺
With the new Robinsons Fruit Shoot Squash, there is adventure in every bottle.🌳🦖🦋🪐🚀
August 5, 2025 at 11:45 AM
With the new Robinsons Fruit Shoot Squash, there is adventure in every bottle.🌳🦖🦋🪐🚀
It’s an Aussie slang takeover, but the tea is still proper.
Our new Yorkshire Tea work has just landed in Down Under.
Our new Yorkshire Tea work has just landed in Down Under.
August 4, 2025 at 10:34 AM
It’s an Aussie slang takeover, but the tea is still proper.
Our new Yorkshire Tea work has just landed in Down Under.
Our new Yorkshire Tea work has just landed in Down Under.