Lucy Jordan
@lucyjordan.bsky.social
980 followers 1.1K following 58 posts
World Editor at Greenpeace Unearthed. Former Brazil person, saudades sempre @unearthednews.bsky.social https://unearthed.greenpeace.org/
Posts Media Videos Starter Packs
Pinned
lucyjordan.bsky.social
I have been reporting on deforestation in Brazil for years.

Last year, along with @aliceross.bsky.social and Naira Hofmeister, I decided to dig into beef giant JBS’s flagship promise: to eliminate deforestation from its Amazon supply chain by the end of 2025.

So what’s actually changed?
Reposted by Lucy Jordan
unearthednews.bsky.social
Brilliant video put together by @theguardian.com from footage we gathered investigating new fashion dumps polluting protected wetlands in Ghana

We found Next, M&S, George garments in the conservation area, and H&M, Zara, Primark in a 3rd dump upstream

www.theguardian.com/environment/...
Clothes from UK brands found discarded in Ghana wetland dumps – video
Unearthed and Greenpeace investigation found items from Next, George at Asda and Marks & Spencer on a rubbish dump in a protected wetland in Accra
www.theguardian.com
Reposted by Lucy Jordan
lucyjordan.bsky.social
My new investigation for @unearthednews.bsky.social — we found truly shocking scenes of UK labels washed ashore, and vast illegal fast fashion dumps mushrooming in a beautiful conservation area in Ghana 👇
lucyjordan.bsky.social
My new investigation for @unearthednews.bsky.social — we found truly shocking scenes of UK labels washed ashore, and vast illegal fast fashion dumps mushrooming in a beautiful conservation area in Ghana 👇
Reposted by Lucy Jordan
Reposted by Lucy Jordan
carbonbrief.org
Vacancy: Three-week summer journalism internship at Carbon Brief

Carbon Brief is offering an exciting opportunity for students, or recent graduates, to work with the team for three weeks this summer.

Deadline: 02 June, 9AM BST

Apply here ➡️ buff.ly/ypeV1mr
Vacancy: Three-week summer journalism internship at Carbon Brief - Carbon Brief
Carbon Brief is offering an exciting opportunity for students, or recent graduates, to work with the team for three weeks this summer.
buff.ly
lucyjordan.bsky.social
ICYMI:

After billion-dollar corruption scandals and repeated deforestation stories, much of JBS's image rehabilitation has rested on its promise to clean up its supply chain by the end of the year

Ranchers told us it isn't going to happen:

unearthed.greenpeace.org/2025/04/17/j...
JBS is likely to fail to deliver on its Amazon deforestation promise, ranchers say
unearthed.greenpeace.org
lucyjordan.bsky.social
Corporate climate pledges are unravelling. From BP to JBS, @hannahdaly.ie unpacks the ongoing corporate retreat from accountability, including insights from our investigation into Brazilian beef giant JBS and its Amazon deforestation promises

www.irishtimes.com/environment/...
Weakening corporate climate pledges is a symptom of waning momentum
Recent high-profile corporate backtracking from climate commitments shows the fragility of pledges when attention and accountability drift
www.irishtimes.com
Reposted by Lucy Jordan
Reposted by Lucy Jordan
unearthednews.bsky.social
BREAKING:

More than 100 old landfills across England containing potentially hazardous material have flooded at least once this century.

Experts have raised concerns that dangerous substances could get into the environment through floodwater.

unearthed.greenpeace.org/2025/04/26/h...
Reposted by Lucy Jordan
jsandlerclarke.bsky.social
Over 100 old landfills across England containing potentially hazardous material have flooded at least once this century, while 2,600 sites are close to watercourses across England, according to our new investigation.

unearthed.greenpeace.org/2025/04/26/h...
Over 100 potentially toxic landfills have flooded since 2000
Scientists raise concerns about the risks posed by historic landfills as climate change increases flooding
unearthed.greenpeace.org
lucyjordan.bsky.social
Ranchers and industry insiders told us that pledge was nowhere near being fulfilled.

They said laundering of cattle from "dirty" to "clean" farms is endemic.

Now this NYSE listing could almost double JBS market value to $30 billion.
lucyjordan.bsky.social
🌳 The listing will give JBS funds to continue expanding. Its role in Amazon deforestation has been well-documented

🐄 Under international scrutiny, in 2021 JBS promised that by Jan 2026 it would ensure it as not buying any cows raised on recently-razed land

unearthed.greenpeace.org/2025/04/17/j...
JBS is likely to fail to deliver on its Amazon deforestation promise, ranchers say
unearthed.greenpeace.org
lucyjordan.bsky.social
BREAKING: Brazil meat giant JBS has received approval from the SEC for its plan to list on the New York Stock Exchange.

The new comes days after we revealed its pledge to rid its vast Amazon beef supply chain of deforestation by January is likely to be broken

www.bloomberg.com/news/article...
Brazilian Meat Giant JBS Gets SEC Approval for New York Listing
Brazil’s JBS SA has received approval from the US Securities Exchange Commission for its proposed share listing in New York, clearing another hurdle in the meatpacker’s pursuit to boost its market val...
www.bloomberg.com
Reposted by Lucy Jordan
lucyjordan.bsky.social
When huge Brazilian beef producer JBS broke its first zero-deforestation promise, it had 14 slaughterhouses in the Amazon. Today, it has 22 operating, with the capacity to slaughter more than 19,000 cattle daily.

We asked ranchers about its latest pledge to clean up its supply chain, by Jan 2026.
lucyjordan.bsky.social
Most said, given the progress so far, the tech limitations of many small farmers, and the sheer scale of routine cattle laundering and deforestation, it was unlikely to be achieved.

Our latest investigation with @theguardian.com and @reporterbrasil.org.br:

unearthed.greenpeace.org/2025/04/17/j...
JBS is likely to fail to deliver on its Amazon deforestation promise, ranchers say
unearthed.greenpeace.org
lucyjordan.bsky.social
When huge Brazilian beef producer JBS broke its first zero-deforestation promise, it had 14 slaughterhouses in the Amazon. Today, it has 22 operating, with the capacity to slaughter more than 19,000 cattle daily.

We asked ranchers about its latest pledge to clean up its supply chain, by Jan 2026.
lucyjordan.bsky.social
Huge Brazilian beef company JBS says its vast, multi-step Amazon supply chain will be deforestation-free by the end of the year.

We went to the Amazon to speak to farmers on the ground.

Most of them said hitting the target by 2026 was impossible, and cattle laundering was still routine
Reposted by Lucy Jordan
lucyjordan.bsky.social
🌳 We went to the Amazon to ask dozens of ranchers and industry insiders on the ground what THEY think about whether a zero-deforestation promise made by Brazilian beef behemoth JBS is feasible.

The majority said, in so many words, NOPE

Full story here:
unearthed.greenpeace.org/2025/04/17/j...
JBS is likely to fail to deliver on its Amazon deforestation promise, ranchers say
unearthed.greenpeace.org
lucyjordan.bsky.social
🌳 We went to the Amazon to ask dozens of ranchers and industry insiders on the ground what THEY think about whether a zero-deforestation promise made by Brazilian beef behemoth JBS is feasible.

The majority said, in so many words, NOPE

Full story here:
unearthed.greenpeace.org/2025/04/17/j...
JBS is likely to fail to deliver on its Amazon deforestation promise, ranchers say
unearthed.greenpeace.org
Reposted by Lucy Jordan
unearthednews.bsky.social
JBS promised to rid its Amazon cattle supply of all deforestation by Jan 2026.

Over 3 trips to cattle country, ranchers told us it’s highly unlikely, and already being undermined.

Major new investigation, with @theguardian.com and @reporterbrasil.org.br:

unearthed.greenpeace.org/2025/04/17/j...
JBS is likely to fail to deliver on its Amazon deforestation promise, ranchers say
unearthed.greenpeace.org
Reposted by Lucy Jordan
lucyjordan.bsky.social
I have been reporting on deforestation in Brazil for years.

Last year, along with @aliceross.bsky.social and Naira Hofmeister, I decided to dig into beef giant JBS’s flagship promise: to eliminate deforestation from its Amazon supply chain by the end of 2025.

So what’s actually changed?
Reposted by Lucy Jordan
lucyjordan.bsky.social
JBS looks set to break its pledge to stop buying cattle from Amazon deforesters by the end of this year, 35+ ranchers and industry insiders told us.

This is not the first time the giant beef company has broken such a promise
lucyjordan.bsky.social
When JBS made its first zero-deforestation pledge in 2009, it had 14 Amazon slaughterhouses. Today, it has 22 in operation, with the capacity to slaughter more than 19,000 cattle daily.

Read our investigation, with @theguardian.com & @reporterbrasil.org.br

unearthed.greenpeace.org/2025/04/17/j...
JBS is likely to fail to deliver on its Amazon deforestation promise, ranchers say
unearthed.greenpeace.org