Make someone feel excited, calm, happy, bored, angry, or surprised - and your brand ties to that feeling.

Only once you see brand in that way, you can actively shape it, one small action after another.

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Human-made at lukakopajtic.com/brand-is-a-...

The other part of your brand is people’s real experiences with you and with the people you associate with.

(This is completely up to you.)

Make a single person feel good, and your brand goes up.

Make them feel bad, and your brand goes down...

Read full idea: lukakopajtic.com/imperfect-i...

lukakopajtic.com/dont-start-...

I will share it here soon, but for now, I leave you with my 4 more excuses to not start writing...

And 4 unexpected insights I discovered.

Read them in the first post that I own, linked below:

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Human-made at lukakopajtic .com

Human-made content only has one competitive advantage - the fact that people like to engage with real people.

So to use that advantage, my website transparently shares every single step of my writing process.

That way, I own the original content with permanent links, forever. The ideas will be online long after they die on centralized platforms.

The second solution is not that straightforward.

You can't compete with AI on speed or quality. It will always write faster and better than you do...

Solution to the first problem was obvious:

- Buy my own domain
- Learn about HTML, CSS, JavaScript, Tailwind, Hugo, Astro, and Git
- Scrap all of it and just build a minimalist website instead
- Post all my writing on my own site, then repost some to other platforms