4. Conversions: Once inside your funnel, how many are purchasing the offer you’re inviting them in to?

3. Email Open + Click Rates: Once inside your funnel, what are the email open + click rates? If these are low, refine subject lines and email copy.

2. Sign Up Page Conversions: How many people are actually opting in to receive your free resource or purchasing your micro ticket experience? If you’re receiving a lot of views & no conversions, then you need to refine your messaging.

5. Lastly, track the numbers for page views, sign ups, funnel conversion rates and refine, refine, refine.

4. Create on-brand sign up pages & email sequence and place it in your email platform of choice. Make sure that these further reinforce your rich brand messaging + visuals. Give your people an experience while receiving a transformation from your free offer or micro ticket experience.

3. For each of these free resources or experiences, identify what offer you are inviting people into BTS.

1. List all the marketing channels you currently use to promote your business & build a community on

2. Select 1-3 free resources or micro ticket experiences that are in alignment with what you want to be KNOWN for in your industry.