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Madre Brava @madrebrava.bsky.social · 7h

🌱 At our panel on plant-based proteins during Bangkok Climate Week, we revealed that Thailand's meat & seafood substitutes market is set to grow 43% in 5 years. A big opportunity for major meat producers in the country to ramp up investment in this growing market!

Madre Brava @madrebrava.bsky.social · 2d

We're thrilled to welcome Sara Ayech as our UK Director at Madre Brava! With almost 20 years in climate and social justice, she’ll drive the shift to more plant-based foods in UK supermarkets. Join us in welcoming her and explore our UK ambitions!

#foodsystems #climatechange

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Madre Brava @madrebrava.bsky.social · 10d

🥗🫀On #WorldHeartDay, 20 organisations representing civil society, health associations and medical professionals say it loud: Europe cannot cut cardiovascular disease without tackling unhealthy diets.
Read our letter 👉✉️ foodpolicycoalition.eu/wp-content/u...
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Madre Brava @madrebrava.bsky.social · 15d

Would you drink a chicken breast smoothie? 🐔🥤Our Thailand Director Wich spotted these in Bangkok - proof of how deep our fear of protein deficiency runs. Read the full article here - www.madrebrava.org/latest/do-thai-people-really-need-to-drink-chicken-breast-smoothies

Madre Brava @madrebrava.bsky.social · 16d

🗽 Madre Brava's CEO Vicky Bond will be at New York Climate Week this week!

Vicky will be attending the following sessions: Tilt Food Day, School for Moral Ambition's 'Appetite for Change', and Food is Medicine: Eating for Health.

Who else will be there? Let’s connect!

Reposted by Madre Brava

Alex Crisp @fofinterviews.bsky.social · Aug 27

The protein transition via the supermarket shelves - Madre Brava open.substack.com/pub/futureof...
@madrebrava.bsky.social @gfieurope.org @oxfutureoffood.bsky.social

Achieving Protein Transition Via The Supermarket Shelves - Madre Brava

Alex speaks to CEO Vicky Bond about the inevitability of the transtion.

open.substack.com

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Madre Brava @madrebrava.bsky.social · 21d

Last week, Madre Brava's Senior German Associate Florian Wall attended CARE Conference, where he spoke about how a unified, cooperative international approach by plant-based advocates can effectively advance both sustainable food initiatives and animal welfare. 🐄 🌱

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Madre Brava @madrebrava.bsky.social · 22d

📢 9 in 10 healthcare pros across 5 European countries say we eat too much meat.

New research shows concern over meat's health impact and support for food system reform.

📊 Read the full story for more insights - www.madrebrava.org/latest/euro-doctors-alarmed-over-meat-consumption---survey

Madre Brava @madrebrava.bsky.social · 29d

🥬 How can plant-based + animal welfare campaigns join forces for greater impact?

Madre Brava’s Florian Ludwig Wall joins a panel at #CARE2025 to explore this & more on Sept 12, 12:30–1:30pm.

🎟️ Tickets still available: eventory.cc/event/care-c...

DM if you're going! 👋

CARE Conference 2025

In-person in WarsawOnline via our partner Eventory! Date: 11th – 14th September Warsaw, Polandand Online on the Eventory Platform Download the Eventory app to access the event and to keep updated For…

eventory.cc

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Madre Brava @madrebrava.bsky.social · Sep 1

What is the protein transition and why are supermarkets such an important part of achieving it? 💡

Our CEO, Vicky Bond, talks to Alex Crisp about why the protein shift is inevitable, and how Madre Brava works with supermarkets to lead the transition.

Protein Transition Via Supermarket Shelves - Madre Brava | Podcast Episode on RSS.com

Alex Crisp, host of Future of Foods Interviews, speaks to Madre Brava's CEO, Vicky Bond. Vicky, who is a former vet, thinks a transition to plant based proteins will happen within a decade. Madre…

rss.com

Madre Brava @madrebrava.bsky.social · Aug 29

As a fully remote team, we love when colleagues get the chance to meet up in person!

Recently, our CPO Nico Muzi and German Senior Associate Florian Wall met in Brussels. In between work meetings and discussions, they also made it a point to have a BBQ at home. Work-life balance, the remote way! 🔥

Madre Brava @madrebrava.bsky.social · Aug 26

Another strong signal that Lidl is the one to watch 👀

Lidl GB just launched its 'Live Well' logo—the UK’s first health marker aligned with the Planetary Health Diet 🌍🥦

We applaud this bold move and call on @Tesco to follow suit for healthier, more sustainable food choices!

Madre Brava @madrebrava.bsky.social · Aug 21

🚀 Thailand is ready to lead the protein transition! MB recently joined an inspiring event in Bangkok, where NGOs gathered to share valuable insights about their work in food, environment, health & animal welfare in Thailand. Thailand's future as a leader in the protein transition is bright!

Madre Brava @madrebrava.bsky.social · Aug 4

🥦 Madre Brava has joined the Eating Better Alliance! Madre Brava's vision is a world with sustainable, healthy, affordable food for everyone. For us, this means more plants and fewer animal products. We're delighted to join the Alliance as we work towards the protein transition! shorturl.at/SyLdJ

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Madre Brava @madrebrava.bsky.social · Jul 30

🍲 Did you know Thai food is plant-rich by nature?
Last week, our Thailand Director joined the Plant-rich Food Forum in Bangkok, where farmers, health experts, CSOs & gov leaders explored Thailand’s shift toward more plant proteins. Watch to see what food was served at the event!

Madre Brava @madrebrava.bsky.social · Jul 28

Madre Brava's report Kitchen of the Future shows that switching just 50% to plant-based protein by 2050 could save 2.17M hectares of land.🌱

Less deforestation =
✅ Fewer climate disasters
✅ Stronger food security
✅ Healthier people & planet

The future starts on your plate!

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Madre Brava @madrebrava.bsky.social · Jul 28

🥦🌏 Want to celebrate #WorldNatureConservationDay? Start with your plate!

Thailand, the world's largest exporter of poultry, is losing forests fast due to animal agriculture - fueling floods, landslides & deadly air pollution.

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Madre Brava @madrebrava.bsky.social · Jul 25

💥 BIG news: The German Agriculture Minister publicly supports a protein transition in the Germany! A new report calls for a fair food system in Germany - incl. VAT parity for plant-based foods, something that Madre Brava has been advocating for. Read the report here - www.bmleh.de/SharedDocs/D...

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Madre Brava @madrebrava.bsky.social · Jul 24

This signals:

✅Opportunities for land restoration
✅Market opportunities for more efficient protein production
✅A chance for better animal welfare standards for the remaining livestock
✅Support towards farmers

Madre Brava @madrebrava.bsky.social · Jul 24

🇩🇪 The protein transition in happening in Germany! Livestock numbers drop: a decline of 25.6% and 18.3% in pig and cattle respectively in the past decade, according to the Federal Statistical Office.

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Madre Brava @madrebrava.bsky.social · Jul 22

🔥 Amid the summer heatwave, our Head of Research Sarah Ison attended the Global Climate and Health Summit in London. Sarah represented Madre Brava's mission to drive a bold shift to more plants in food, something which is good for our health, and that of the planet.

Madre Brava @madrebrava.bsky.social · Jul 18

How can we help people make more sustainable food choices? A study reviewed 13 out of 93 techniques from the Behaviour Change Technique Taxonomy to find out what works best to encourage more sustainable food choices. Scroll to see results! Full study here👉🏽 www.sciencedirect.com/science/arti...

Madre Brava @madrebrava.bsky.social · Jul 16

A just protein transition must include farmers! 🌱 Our Thailand Director spoke at "Protein Balance for a Sustainable World" about empowering farmers trapped in industrial meat supply chains. We need voices of food producers in food system change. Know farmers who've gone independent? Share with us!

Madre Brava @madrebrava.bsky.social · Jul 15

The tax system is holding back Germany's plant-based revolution, and it is time to change that! Dairy gets 7% VAT vs 19% for plant-based—a 12% gap that keeps sustainable choices expensive. Sign the petition by Rewe and Oatly to level the playing field and make change accessible 🥛 shorturl.at/jW1U9

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Madre Brava @madrebrava.bsky.social · Jul 11

So, before jumping on the protein bandwagon, consider if you actually need it. A balanced, varied diet likely has you covered. Check out Emily's full piece for more insights, including who may be benefiting from this protein obsession 👀 www.madrebrava.org/latest/why-is-everyone-going-mad-for-protein