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Walled gardens promise scale and performance — but sustainable value depends on trust.
DoubleVerify’s 2025 Global Insights Report unpacks how consumers and marketers are engaging with the world’s most influential platforms.
DoubleVerify’s 2025 Global Insights Report Reveals How Walled Gardens Are Reshaping Advertising and Trust
DoubleVerify’s 2025 Global Insights Report explores how consumers and marketers use walled gardens, revealing growing demand for transparency, trust and quality measurement across social platforms.
madtechmag.com
December 24, 2025 at 8:13 AM
Value in loyalty is changing, fast. 💡
Points and discounts may bring people in, but experiences, personalisation and AI are what keep them coming back.
Attila Kecsmar, CEO of Antavo, explores what the next era of retail loyalty looks like — and why it’s becoming part of everyday life.
What Value Means Is Changing — And What It Means for Retail Loyalty
As loyalty programmes evolve beyond points and discounts, new research from Antavo shows how AI, personalisation and experiential rewards are reshaping what customers perceive as value — and what retailers must do next.
madtechmag.com
December 19, 2025 at 8:50 AM
AI has put design tools in everyone’s hands — but quality isn’t guaranteed.
Christine Bourdon explains how design leaders can embrace democratisation without letting the experience fall apart.
Everyone Thinks They’re Designer Now – Here Are 5 Ways To Keep Quality From Falling Off A Cliff
As AI tools democratise design across organisations, quality risks becoming inconsistent. Designit’s Christine Bourdon shares five ways leaders can protect experience and brand coherence.
madtechmag.com
December 18, 2025 at 11:23 AM
Outra Names Fred Jones CEO to Drive Growth and Data Innovation

Household intelligence brand Outra has appointed Fred Jones as CEO, with the experienced leader set to guide the company’s growth strategy while continuing his role as CEO of sister business Upstix.
Outra Names Fred Jones CEO to Drive Growth and Data Innovation
Household intelligence brand Outra has appointed Fred Jones as CEO, with the experienced leader set to guide the company’s growth strategy while continuing his role as CEO of sister business Upstix.
madtechmag.com
December 18, 2025 at 10:48 AM
Daily Mail and DAZN join LiveRamp’s data collaboration network to power people-based advertising  

LiveRamp has added Daily Mail and DAZN to its data collaboration network, enabling privacy-safe, people-based advertising and improved measurement across premium news and CTV environments.
Daily Mail and DAZN join LiveRamp’s data collaboration network to power people-based advertising  
LiveRamp has added Daily Mail and DAZN to its data collaboration network, enabling privacy-safe, people-based advertising and improved measurement across premium news and CTV environments.
madtechmag.com
December 15, 2025 at 1:02 AM
Red Bull Makes Gaming History With First Ever Playable Tetris Game in the Sky

Red Bull has made gaming history with the world’s first playable Tetris game in the sky, using more than 2,000 drones at the Dubai Frame as Turkey’s Fehmi Atalar was crowned the inaugural World Champion.
Red Bull Makes Gaming History With First Ever Playable Tetris Game in the Sky
Red Bull has made gaming history with the world’s first playable Tetris game in the sky, using more than 2,000 drones at the Dubai Frame as Turkey’s Fehmi Atalar was crowned the inaugural World Champion.
madtechmag.com
December 14, 2025 at 8:17 PM
DoubleVerify Becomes First TikTok Marketing Partner for Impression-Level Attention Measurement

DoubleVerify has expanded DV Authentic Attention to TikTok, becoming the first badged TikTok Marketing Partner to deliver impression-level attention insights for campaign optimisation.
DoubleVerify Becomes First TikTok Marketing Partner for Impression-Level Attention Measurement
DoubleVerify has expanded DV Authentic Attention to TikTok, becoming the first badged TikTok Marketing Partner to deliver impression-level attention insights for campaign optimisation.
madtechmag.com
December 13, 2025 at 10:27 AM
Adform Teams Up with RTL AdAlliance to Drive Transparent Addressable TV Buying

Adform has partnered with RTL AdAlliance to enable transparent, data-driven programmatic addressable TV buying, launching in Austria with expansion planned across Europe.
Adform Teams Up with RTL AdAlliance to Drive Transparent Addressable TV Buying
Adform has partnered with RTL AdAlliance to enable transparent, data-driven programmatic addressable TV buying, launching in Austria with expansion planned across Europe.
madtechmag.com
December 13, 2025 at 10:14 AM
Christmas Gifts for Him 2025: Smart, Stylish and Practical Presents Men Actually Want

Discover the best Christmas gifts for him in 2025 — from smart tech and outdoor gear to premium cookware, fragrance and fitness essentials. Practical, stylish ideas for every man.
Christmas Gifts for Him 2025: Smart, Stylish and Practical Presents Men Actually Want
Discover the best Christmas gifts for him in 2025 — from smart tech and outdoor gear to premium cookware, fragrance and fitness essentials. Practical, stylish ideas for every man.
madtechmag.com
December 12, 2025 at 2:48 PM
The 2025 Parent-Approved Gift Guide: smart & Thoughtful Ideas for Every Age

Shop the top parent-approved gifts for 2025 — from sensory strollers to creative tech and screen-free learning. Practical, fun ideas for every age.
The 2025 Parent-Approved Gift Guide: smart & Thoughtful Ideas for Every Age
Shop the top parent-approved gifts for 2025 — from sensory strollers to creative tech and screen-free learning. Practical, fun ideas for every age.
madtechmag.com
December 11, 2025 at 2:16 PM
Half the country wants to be their own boss — but only 1 in 7 ever take a single step.
New AnyBusiness data reveals the surprising money myths and confidence gaps holding Brits back.
👉 Read the full findings.
The Great Business Block: Why Half of Brits Want to Be Their Own Boss But Never Try
Half of Brits want to be their own boss, yet myths about cost, risk and red tape stop them. New AnyBusiness data uncovers the UK’s confidence crisis.
madtechmag.com
December 9, 2025 at 8:37 AM
What does it say about the world when even Santa needs a bulletproof vest?
CMI’s “Help Us Keep The Night Silent” campaign asks us to rethink peace — and support it.

👉 Find out the powerful message behind the imagery.
Santa in a Bulletproof Vest: Finnish Peace Foundation Issues Global Warning
Santa in a bulletproof vest: CMI’s new campaign spotlights record military spending and calls for greater support for global peacebuilding.
madtechmag.com
December 8, 2025 at 8:42 AM
Has GenAI made coding better… or just faster at creating problems?
Three years after ChatGPT, Octopus Deploy’s experts share a brutally honest view of how AI is really reshaping engineering teams.
👉 Read the insights.
Three Years After ChatGPT: Has GenAI Made Coding Better or Worse?
Three years after ChatGPT, Octopus Deploy experts reveal how GenAI is reshaping coding—boosting productivity but also amplifying risks, debt and defects.
madtechmag.com
December 5, 2025 at 12:40 PM
What happens when a perfectly sweet Christmas world suddenly… isn’t?
Dr. Oetker’s new stop-motion campaign introduces Ginger, a gingerbread hero in a meticulously crafted edible universe—with a playful twist that flips the classic Christmas ad.
👉 Read the full campaign reveal.
Dr. Oetker Launches Festive Gingerbread Campaign With a Playful Christmas Twist
Dr. Oetker’s new festive campaign introduces Ginger, a handcrafted stop-motion gingerbread character bringing cozy Christmas baking to life with a playful twist.
madtechmag.com
December 5, 2025 at 12:20 PM
From Desk to Dustbin: 1 in 6 Brits Throw Away Their Office Secret Santa Gift

A new HIPPO survey shows 1 in 6 Brits throw away their office Secret Santa gift, naming colleagues the worst Christmas gift-givers and highlighting rising festive waste.
From Desk to Dustbin: 1 in 6 Brits Throw Away Their Office Secret Santa Gift
A new HIPPO survey shows 1 in 6 Brits throw away their office Secret Santa gift, naming colleagues the worst Christmas gift-givers and highlighting rising festive waste.
madtechmag.com
December 1, 2025 at 8:46 AM
Tinuiti Launches AdCopy AI, Delivering 15%+ Lift in Search Performance for Early Users

Tinuiti launches AdCopy AI—built on Google Gemini and the Bliss Point platform—cutting ad-copy production time to minutes and driving 15%+ performance lifts for early adopters.
Tinuiti Launches AdCopy AI, Delivering 15%+ Lift in Search Performance for Early Users
Tinuiti launches AdCopy AI—built on Google Gemini and the Bliss Point platform—cutting ad-copy production time to minutes and driving 15%+ performance lifts for early adopters.
madtechmag.com
November 28, 2025 at 4:27 PM
A Very SMART Christmas: The Best Smart Home Gifts for 2025

Discover the smartest home, wellness and kitchen gadgets to gift this Christmas. From tech organisers to luxury comforts, find stylish, thoughtful upgrades for every home.
A Very SMART Christmas: The Best Smart Home Gifts for 2025
Discover the smartest home, wellness and kitchen gadgets to gift this Christmas. From tech organisers to luxury comforts, find stylish, thoughtful upgrades for every home.
madtechmag.com
November 27, 2025 at 8:52 AM
UK Budget 2025: Retail, Fintech and Wealth Leaders Warn of Mounting Pressure

Retail, fintech, loyalty and wealth leaders react to the UK Budget 2025, warning of tighter margins, rising pressure and policies that risk slowing growth.
UK Budget 2025: Retail, Fintech and Wealth Leaders Warn of Mounting Pressure
Retail, fintech, loyalty and wealth leaders react to the UK Budget 2025, warning of tighter margins, rising pressure and policies that risk slowing growth.
madtechmag.com
November 26, 2025 at 6:11 PM
New Burger King ‘Silent Campaign’ Celebrates the Whopper® With Immersive ASMR-Style Film

Burger King launches its new ‘Silent Campaign’ by Buzzman — a one-shot, no-voiceover Whopper® film — and introduces the new Whopper® Rings with cheddar and onion rings.
New Burger King ‘Silent Campaign’ Celebrates the Whopper® With Immersive ASMR-Style Film
Burger King launches its new ‘Silent Campaign’ by Buzzman — a one-shot, no-voiceover Whopper® film — and introduces the new Whopper® Rings with cheddar and onion rings.
madtechmag.com
November 26, 2025 at 7:32 AM
Is Black Friday Still Even A Thing?

Evolving shopper habits are reshaping media planning. Learn how timing, targeting, messaging and authenticity help brands reach consumers across the buying journey.
Is Black Friday Still Even A Thing?
Evolving shopper habits are reshaping media planning. Learn how timing, targeting, messaging and authenticity help brands reach consumers across the buying journey.
madtechmag.com
November 25, 2025 at 2:17 PM
Women working for women experience smaller pay gaps— but still lag behind men

A new Global 50/50 report shows women-led organisations have significantly smaller gender pay gaps, highlighting the need for pay transparency and stronger action on gender justice.
Women working for women experience smaller pay gaps— but still lag behind men
A new Global 50/50 report shows women-led organisations have significantly smaller gender pay gaps, highlighting the need for pay transparency and stronger action on gender justice.
madtechmag.com
November 24, 2025 at 4:24 AM
Dogs Trust Unveils Emotional Festive Campaign Honouring Dog Owners Across the UK

Dogs Trust launches its ‘Thank You for My Happy Place’ Christmas campaign, celebrating the bond between rescue dogs and their owners through a touching festive film.
Dogs Trust Unveils Emotional Festive Campaign Honouring Dog Owners Across the UK
Dogs Trust launches its ‘Thank You for My Happy Place’ Christmas campaign, celebrating the bond between rescue dogs and their owners through a touching festive film.
madtechmag.com
November 21, 2025 at 3:04 PM
Looking for a printer that just works? The HP LaserJet M234dw is fast, sharp and compact — perfect for modern home offices. With Wi-Fi, Bluetooth and HP Smart app support, it delivers effortless, reliable printing every time.

Read more: madtechmag.com/hp-laserjet-m234dw-review
HP LaserJet M234dw Review: Classic Laser Reliability Meets Modern Connectivity
Discover the HP LaserJet M234dw: a compact, wireless monochrome printer offering fast duplex printing, smart connectivity and quiet, reliable performance.
madtechmag.com
November 21, 2025 at 8:35 AM
HMRC Launches New ‘You’re On It’ Campaign Featuring Rubber Ducks and Musical Sponges

HMRC launches a new ‘You’re On It’ campaign using surreal humour to promote its app, encouraging UK adults to manage tax easily and securely through digital tools.
HMRC Launches New ‘You’re On It’ Campaign Featuring Rubber Ducks and Musical Sponges
HMRC launches a new ‘You’re On It’ campaign using surreal humour to promote its app, encouraging UK adults to manage tax easily and securely through digital tools.
madtechmag.com
November 20, 2025 at 4:44 PM
The North Face Launches “The Coldest Dub” Remix Challenge to Champion the Next Generation of Grime Producers

The North Face launches The Coldest Dub, a social remix challenge with D Double E to spotlight emerging grime producers, celebrate underground culture, and release a winning track.
The North Face Launches “The Coldest Dub” Remix Challenge to Champion the Next Generation of Grime Producers
The North Face launches The Coldest Dub, a social remix challenge with D Double E to spotlight emerging grime producers, celebrate underground culture, and release a winning track.
madtechmag.com
November 20, 2025 at 4:20 PM