Magic Numbers
magicnumbers.co.uk
Magic Numbers
@magicnumbers.co.uk
So, if it reaches a critical mass, it’ll be more able to step into the rather specific breach left by the little blue bird.

Have you had thoughts about ghosting this X?
November 15, 2024 at 9:09 AM
Right now, though, it looks like BlueSky is winning out in having more appeal to X-iters looking to find a social media experience similar to what Twitter was before Musk’s takeover.
November 15, 2024 at 9:09 AM
By contrast, BlueSky, launched by twitter founder Jack Dorsey had a very slow launch, with essentially your-name-on-the-guest-list required to actually get on it.
November 15, 2024 at 9:09 AM
Mark Zuckerberg’s Threads seemed like an obvious choice after its initial extreme growth back when it was launched in mid-2023. There were over 100m new members in its first week! But, Threads’ growth in number of users has stalled hard since.
November 15, 2024 at 9:09 AM
It is a loss to the media stack, particularly for B2B businesses that valued being involved in the professional conversations that took place on twitter.
So where should those businesses go now? Well, it depends on where the users are going!
November 15, 2024 at 9:09 AM

As events have transpired this week and Elon Musk has been appointed co-head of the Department of Government Efficiency (Doge), this decline has accelerated massively.
November 15, 2024 at 9:09 AM
The chart shows the scale of the migration away from X.

Daily active users of X (the number of people actually opening the app and scrolling through it) has been on a long decline. It was down 30% in the UK by September this year compared to May 2023.
November 15, 2024 at 9:09 AM