Magnify Digital
banner
magnifydigital.bsky.social
Magnify Digital
@magnifydigital.bsky.social
Magnify Digital is a global leader in digital marketing for screen media, travel and tourism. linktr.ee/magnifydigital
Pinned
🇨🇦 “Discoverability isn’t enough. Audiences need to be developed as deliberately as the content itself.”

At Magnify, we’ve shifted from discoverability to Audience Development—and here’s why.

🎥 Watch Moyra’s CRTC talk: www.cpac.ca/crtc-hearing...

#CanadianContent #CRTC #AudienceStrategy
July 4, 2025 – Magnify Digital
The Canadian Radio-television and Telecommunications Commission (CRTC) holds a public hearing from June 18 to July 4 in Gatineau, Quebec, on working towards a sustainable Canadian broadcasting system.
www.cpac.ca
Remember big Fall TV launches? Huge hype, then silence by Christmas.

Now it’s about rhythm, not one burst:
1️⃣ Teasers before release
2️⃣ Bonus content after launch
3️⃣ Community touchpoints year-round

The real question: how do you keep attention after the premiere buzz fades?
September 17, 2025 at 4:24 PM
The Premiere is a Moment. The Strategy is What Follows.

👉 Keep momentum with smart targeting, partnerships, and your next release beat.
September 11, 2025 at 5:46 PM
Turn Festivals into Content

Capture Q&As, ovations, press, and candids—then repackage into:
🎥 Reels/TikToks
🖼️ Quote cards
📰 Press pulls

Festivals end, but the content lasts.
September 5, 2025 at 5:15 PM
Festivals create buzz, but it fades fast. Keep your film’s momentum alive:

1. Build your mailing list

2. Plan post-fest content drops

3. Use audience feedback for your rollout

Your premiere isn’t the finish line, it’s the first lap.

#FilmFestival #IndieFilm #FilmMarketing
September 4, 2025 at 4:57 PM
🎬 Your film’s in a big festival. But can anyone find it?

Festivals give credibility, not audiences. Without a strategy, your film disappears in the lineup.

3 ways to stand out:
1. Seed your audience early
2. Leverage fest channels
3. Capture live reactions
September 3, 2025 at 4:34 PM
💡 Want to hear more about why Moyra wants to ditch the word Discoverability?

📆 Book her to speak at your next event! Send us a message or reach out through the Magnify Digital website — we’d love to connect!

Read her post here: www.linkedin.com/in/moyrarodg...
Reach out to us: lnkd.in/etDaW7ng
August 12, 2025 at 8:19 PM
🎬 Canadian producers are going digital, fast.

Roblox, TikTok, YouTube are fueling massive audience growth:
• Macy Roblox: 178M impressions
• Kamikazes!: 15M+ views
• Blue Ant: 14 channels

Digital = essential.

#DigitalStrategy #Producers #AudienceGrowth
July 30, 2025 at 6:20 PM
Here are 3 smart ways creators are using AI right now:

1. Draft faster captions
2. Boost YouTube SEO with keyword insights
3. Track audience sentiment with social listening

Need help with keyword tools? We’ve got you.

#CreatorTools #ContentTips #MagnifyDigital #ScreenAI
July 29, 2025 at 3:54 PM
🎒 Is your back-to-school content ready?

Quick checklist:
✔️ Refresh audience insights
✔️ Plan platform-specific content
✔️ Line up influencer partners

Planning now = less stress later!

📩 Ready to build your fall strategy?

#BackToSchool #ContentStrategy #AudienceDevelopment
July 24, 2025 at 4:51 PM
🌐 Nearly 2M Canadians lack reliable internet. How to bridge the gap?

✅ Offline viewing (USB, libraries)
✅ Community screenings
✅ Low-data platforms
✅ Subtitles + transcripts

Let’s make your content accessible to more people.

#AccessForAll #DigitalEquity #IndieFilm #CanCon
July 23, 2025 at 6:20 PM
62% of Canadian media pros are testing AI, but only 27% feel confident using it without losing their voice.

👉 Are you using AI in your workflow? Where’s your line between efficiency and creative integrity?

💬 Share what’s working for you.

#ScreenAI #ContentCreation #CanCon
July 22, 2025 at 3:32 PM
🦉 Learning from the world’s most chaotic owl: Duo!

Top Duolingo x Sprout Social takeaways:
⚡️ Speed > perfection
💬 Comments are a goldmine
💡 Improve 1% every post

Thanks @SproutSocial @Duolingo for the inspo!

#SocialStrategy #Duolingo #MagnifyDigital
July 17, 2025 at 3:23 PM
🇨🇦 YouTube is turning Canadian creators into global businesses.

Learn how it fuels Canada’s creator economy and discovery.

📖 playbackonline.ca/2025/06/24/c...

#YouTube #CreatorEconomy #DigitalStrategy
July 16, 2025 at 6:33 PM
🎉 Good Grief is up for a Leo! 🌻

👏 Congrats to @PumpkinPatchProductions, @bell, and @OUTtv for bringing this warm, queer comedy to screens.

📺 Watch: www.pumpkinpatchproductions.ca/good-grief
See the nominations: www.leoawards.com/2025/nominee...

#LeoAwards #GoodGrief #QueerComedy
July 11, 2025 at 3:18 PM
👏 The Great Salish Heist scores 3 Leo nominations! 🎥

Watch this Indigenous-led heist comedy:
🍿 orcacovemedia.com/project/the-...

See the nominations:
www.leoawards.com/2025/nominee...

#LeoAwards #IndigenousFilm
July 10, 2025 at 3:21 PM
🌈 Run Jump Play is Leo-nominated! 👏

Congrats to Imagine Create Media + partners for this fun, inclusive kids series.

Watch 👉 www.youtube.com/channel/UCTv...

Nominations 👉 www.leoawards.com/2025/nominee...

#LeoAwards #RunJumpPlay #KidsContent
July 9, 2025 at 5:39 PM
🌟 Big news! Transplant Stories is up for 3 Leo Awards: Program, Direction, and Picture Editing. Congrats to the team, @omnifilmentertainment, and @knowledgenetwork for bringing these powerful stories to life. 👏

📺 Watch: www.knowledge.ca/program/tran...

#LeoAwards #TransplantStories #CanadianFilm
July 8, 2025 at 6:56 PM
🇨🇦 “Discoverability isn’t enough. Audiences need to be developed as deliberately as the content itself.”

At Magnify, we’ve shifted from discoverability to Audience Development—and here’s why.

🎥 Watch Moyra’s CRTC talk: www.cpac.ca/crtc-hearing...

#CanadianContent #CRTC #AudienceStrategy
July 4, 2025 – Magnify Digital
The Canadian Radio-television and Telecommunications Commission (CRTC) holds a public hearing from June 18 to July 4 in Gatineau, Quebec, on working towards a sustainable Canadian broadcasting system.
www.cpac.ca
July 4, 2025 at 8:45 PM
⚡️ Digital isn’t optional. It’s essential.

Shaftesbury used Roblox to drive 178M impressions for Macy Murdoch. KOTV turned TikTok & YouTube into 15M+ views.

Producers are leading digital. Are you?

Let’s talk. 😉

#Producers #DigitalStrategy #AudienceGrowth
July 4, 2025 at 8:42 PM
🇨🇦 Today, CEO Moyra Rodger presents at the CRTC #PathForward hearings with a bold call for a National Audience Strategy.

Canadian content needs more than funding—it needs real audience connection and modern measurement to thrive.

#CdnContent #AudienceStrategy
July 4, 2025 at 4:33 PM
What we’re hearing at the CRTC #PathForward hearings 👇🏼
🔹 Calls for better audience and engagement data
🔹 Platforms cite privacy & commercial sensitivity concerns
🔹 Discoverability alone isn’t enough
🔹 Gaps remain in measuring digital-first audiences

Measuring audiences today? Complex.
July 2, 2025 at 5:22 PM
Celebrating the power of social to drive real connection. Whether you’re a creator, producer, or strategist, here’s to building digital spaces that matter.

#WorldSocialMediaDay #MagnifyDigital
June 30, 2025 at 7:38 PM
From growing our team to championing powerful client work, there’s a lot to celebrate. 🥳

Whether you’re a strategist, storyteller, or supporter of mission-driven media, we see you.

We are proud to support Canadian producers who continue to create a meaningful impact across platforms.
June 25, 2025 at 3:14 PM
Authenticity is the word on every marketer’s lips. 🤫

Ahead of World Social Media Day (June 30), we’re reflecting on what really builds community in a crowded digital world. Spoiler: it starts with showing up and being real.

#SocialMediaDay #CommunityOverClicks #AuthenticityMatters
June 24, 2025 at 9:23 PM
Content Tip: Simplicity Wins
Clarity > cleverness. In crowded feeds, clear messaging cuts through the noise. Keep it simple, relevant, and human. 👌

#ContentTips #DigitalBestPractices
June 24, 2025 at 3:00 PM