At Magnify, we’ve shifted from discoverability to Audience Development—and here’s why.
🎥 Watch Moyra’s CRTC talk: www.cpac.ca/crtc-hearing...
#CanadianContent #CRTC #AudienceStrategy
Now it’s about rhythm, not one burst:
1️⃣ Teasers before release
2️⃣ Bonus content after launch
3️⃣ Community touchpoints year-round
The real question: how do you keep attention after the premiere buzz fades?
Now it’s about rhythm, not one burst:
1️⃣ Teasers before release
2️⃣ Bonus content after launch
3️⃣ Community touchpoints year-round
The real question: how do you keep attention after the premiere buzz fades?
👉 Keep momentum with smart targeting, partnerships, and your next release beat.
👉 Keep momentum with smart targeting, partnerships, and your next release beat.
Capture Q&As, ovations, press, and candids—then repackage into:
🎥 Reels/TikToks
🖼️ Quote cards
📰 Press pulls
Festivals end, but the content lasts.
Capture Q&As, ovations, press, and candids—then repackage into:
🎥 Reels/TikToks
🖼️ Quote cards
📰 Press pulls
Festivals end, but the content lasts.
1. Build your mailing list
2. Plan post-fest content drops
3. Use audience feedback for your rollout
Your premiere isn’t the finish line, it’s the first lap.
#FilmFestival #IndieFilm #FilmMarketing
1. Build your mailing list
2. Plan post-fest content drops
3. Use audience feedback for your rollout
Your premiere isn’t the finish line, it’s the first lap.
#FilmFestival #IndieFilm #FilmMarketing
Festivals give credibility, not audiences. Without a strategy, your film disappears in the lineup.
3 ways to stand out:
1. Seed your audience early
2. Leverage fest channels
3. Capture live reactions
Festivals give credibility, not audiences. Without a strategy, your film disappears in the lineup.
3 ways to stand out:
1. Seed your audience early
2. Leverage fest channels
3. Capture live reactions
📆 Book her to speak at your next event! Send us a message or reach out through the Magnify Digital website — we’d love to connect!
Read her post here: www.linkedin.com/in/moyrarodg...
Reach out to us: lnkd.in/etDaW7ng
📆 Book her to speak at your next event! Send us a message or reach out through the Magnify Digital website — we’d love to connect!
Read her post here: www.linkedin.com/in/moyrarodg...
Reach out to us: lnkd.in/etDaW7ng
Roblox, TikTok, YouTube are fueling massive audience growth:
• Macy Roblox: 178M impressions
• Kamikazes!: 15M+ views
• Blue Ant: 14 channels
Digital = essential.
#DigitalStrategy #Producers #AudienceGrowth
Roblox, TikTok, YouTube are fueling massive audience growth:
• Macy Roblox: 178M impressions
• Kamikazes!: 15M+ views
• Blue Ant: 14 channels
Digital = essential.
#DigitalStrategy #Producers #AudienceGrowth
1. Draft faster captions
2. Boost YouTube SEO with keyword insights
3. Track audience sentiment with social listening
Need help with keyword tools? We’ve got you.
#CreatorTools #ContentTips #MagnifyDigital #ScreenAI
1. Draft faster captions
2. Boost YouTube SEO with keyword insights
3. Track audience sentiment with social listening
Need help with keyword tools? We’ve got you.
#CreatorTools #ContentTips #MagnifyDigital #ScreenAI
Quick checklist:
✔️ Refresh audience insights
✔️ Plan platform-specific content
✔️ Line up influencer partners
Planning now = less stress later!
📩 Ready to build your fall strategy?
#BackToSchool #ContentStrategy #AudienceDevelopment
Quick checklist:
✔️ Refresh audience insights
✔️ Plan platform-specific content
✔️ Line up influencer partners
Planning now = less stress later!
📩 Ready to build your fall strategy?
#BackToSchool #ContentStrategy #AudienceDevelopment
✅ Offline viewing (USB, libraries)
✅ Community screenings
✅ Low-data platforms
✅ Subtitles + transcripts
Let’s make your content accessible to more people.
#AccessForAll #DigitalEquity #IndieFilm #CanCon
✅ Offline viewing (USB, libraries)
✅ Community screenings
✅ Low-data platforms
✅ Subtitles + transcripts
Let’s make your content accessible to more people.
#AccessForAll #DigitalEquity #IndieFilm #CanCon
👉 Are you using AI in your workflow? Where’s your line between efficiency and creative integrity?
💬 Share what’s working for you.
#ScreenAI #ContentCreation #CanCon
👉 Are you using AI in your workflow? Where’s your line between efficiency and creative integrity?
💬 Share what’s working for you.
#ScreenAI #ContentCreation #CanCon
Top Duolingo x Sprout Social takeaways:
⚡️ Speed > perfection
💬 Comments are a goldmine
💡 Improve 1% every post
Thanks @SproutSocial @Duolingo for the inspo!
#SocialStrategy #Duolingo #MagnifyDigital
Top Duolingo x Sprout Social takeaways:
⚡️ Speed > perfection
💬 Comments are a goldmine
💡 Improve 1% every post
Thanks @SproutSocial @Duolingo for the inspo!
#SocialStrategy #Duolingo #MagnifyDigital
Learn how it fuels Canada’s creator economy and discovery.
📖 playbackonline.ca/2025/06/24/c...
#YouTube #CreatorEconomy #DigitalStrategy
Learn how it fuels Canada’s creator economy and discovery.
📖 playbackonline.ca/2025/06/24/c...
#YouTube #CreatorEconomy #DigitalStrategy
👏 Congrats to @PumpkinPatchProductions, @bell, and @OUTtv for bringing this warm, queer comedy to screens.
📺 Watch: www.pumpkinpatchproductions.ca/good-grief
See the nominations: www.leoawards.com/2025/nominee...
#LeoAwards #GoodGrief #QueerComedy
👏 Congrats to @PumpkinPatchProductions, @bell, and @OUTtv for bringing this warm, queer comedy to screens.
📺 Watch: www.pumpkinpatchproductions.ca/good-grief
See the nominations: www.leoawards.com/2025/nominee...
#LeoAwards #GoodGrief #QueerComedy
Watch this Indigenous-led heist comedy:
🍿 orcacovemedia.com/project/the-...
See the nominations:
www.leoawards.com/2025/nominee...
#LeoAwards #IndigenousFilm
Watch this Indigenous-led heist comedy:
🍿 orcacovemedia.com/project/the-...
See the nominations:
www.leoawards.com/2025/nominee...
#LeoAwards #IndigenousFilm
Congrats to Imagine Create Media + partners for this fun, inclusive kids series.
Watch 👉 www.youtube.com/channel/UCTv...
Nominations 👉 www.leoawards.com/2025/nominee...
#LeoAwards #RunJumpPlay #KidsContent
Congrats to Imagine Create Media + partners for this fun, inclusive kids series.
Watch 👉 www.youtube.com/channel/UCTv...
Nominations 👉 www.leoawards.com/2025/nominee...
#LeoAwards #RunJumpPlay #KidsContent
📺 Watch: www.knowledge.ca/program/tran...
#LeoAwards #TransplantStories #CanadianFilm
📺 Watch: www.knowledge.ca/program/tran...
#LeoAwards #TransplantStories #CanadianFilm
At Magnify, we’ve shifted from discoverability to Audience Development—and here’s why.
🎥 Watch Moyra’s CRTC talk: www.cpac.ca/crtc-hearing...
#CanadianContent #CRTC #AudienceStrategy
At Magnify, we’ve shifted from discoverability to Audience Development—and here’s why.
🎥 Watch Moyra’s CRTC talk: www.cpac.ca/crtc-hearing...
#CanadianContent #CRTC #AudienceStrategy
Shaftesbury used Roblox to drive 178M impressions for Macy Murdoch. KOTV turned TikTok & YouTube into 15M+ views.
Producers are leading digital. Are you?
Let’s talk. 😉
#Producers #DigitalStrategy #AudienceGrowth
Shaftesbury used Roblox to drive 178M impressions for Macy Murdoch. KOTV turned TikTok & YouTube into 15M+ views.
Producers are leading digital. Are you?
Let’s talk. 😉
#Producers #DigitalStrategy #AudienceGrowth
Canadian content needs more than funding—it needs real audience connection and modern measurement to thrive.
#CdnContent #AudienceStrategy
Canadian content needs more than funding—it needs real audience connection and modern measurement to thrive.
#CdnContent #AudienceStrategy
🔹 Calls for better audience and engagement data
🔹 Platforms cite privacy & commercial sensitivity concerns
🔹 Discoverability alone isn’t enough
🔹 Gaps remain in measuring digital-first audiences
Measuring audiences today? Complex.
🔹 Calls for better audience and engagement data
🔹 Platforms cite privacy & commercial sensitivity concerns
🔹 Discoverability alone isn’t enough
🔹 Gaps remain in measuring digital-first audiences
Measuring audiences today? Complex.
#WorldSocialMediaDay #MagnifyDigital
#WorldSocialMediaDay #MagnifyDigital
Whether you’re a strategist, storyteller, or supporter of mission-driven media, we see you.
We are proud to support Canadian producers who continue to create a meaningful impact across platforms.
Whether you’re a strategist, storyteller, or supporter of mission-driven media, we see you.
We are proud to support Canadian producers who continue to create a meaningful impact across platforms.
Ahead of World Social Media Day (June 30), we’re reflecting on what really builds community in a crowded digital world. Spoiler: it starts with showing up and being real.
#SocialMediaDay #CommunityOverClicks #AuthenticityMatters
Ahead of World Social Media Day (June 30), we’re reflecting on what really builds community in a crowded digital world. Spoiler: it starts with showing up and being real.
#SocialMediaDay #CommunityOverClicks #AuthenticityMatters
Clarity > cleverness. In crowded feeds, clear messaging cuts through the noise. Keep it simple, relevant, and human. 👌
#ContentTips #DigitalBestPractices
Clarity > cleverness. In crowded feeds, clear messaging cuts through the noise. Keep it simple, relevant, and human. 👌
#ContentTips #DigitalBestPractices