I created an ad campaign concept for Maggi as a brand. The tagline of this campaign is “Maggi: Masaledar Magical Memories.” It includes a photo carousel, a reel, and an audio ad. This project not only enhanced my creative thinking but also strengthened my critical analysis skills. I learned the importance of not just creating content, but creating content for a specific audience, building a strong brand identity, connecting ideas with the brand, and evoking emotions. Overall, it was an amazing learning experience. Here are the following content #commercial #video #audio #photo

Carvaan Yaadon Ka Some things in life don’t just play music, they bring back moments. Growing up, our home was always filled with sound. Old Hindi songs playing softly in the living room, someone humming while cooking in the kitchen, laughter echoing from the angan, and the gentle creak of the jhula on slow evenings. These weren’t just background noises; they were memories being created without us realizing it. With time, life became faster. Conversations became shorter. Music moved to headphones. But memories stayed, waiting for something to awaken them.

Work With Home is an initiative that sheds light on the silent struggles of India’s labourers' people who are forced to turn their workplaces into their homes. It captures the reality of those who live, grow, and survive at construction sites, factories, streets, and fields, where the line between work and home completely disappears. Through this concept ad for UNICEF, the idea is to question a system where survival demands sacrifice of dignity, safety, and childhood. Work With Home urges us to look beyond productivity and notice the human cost behind it, reminding us that a home should be a place of care and security, not a consequence of poverty and neglect.

Maggi has always won our hearts and created a special connection with all of us. It is one of my favourite brands because it connects deeply with emotions. I have created an ad concept for Maggi that highlights an important issue of our time, people becoming lonely and disconnected. Even though we are all present, we are often lost in our daily routines and work. The moments of enjoying good times together and sharing meals are slowly fading away. Through this concept, Maggi takes an initiative to bring this reality to light.

I was bullied by the heroes Not like one they show in moviesNo regularly, explicitly. I was loved and laughed uponPlayed along and left alone Nurtured with a harmful tone I was bullied, the way villains areMissed for the judgementjudged from the scars. My devilish screamstheir righteous speechThey know wrong and rightThey keep a broad mind. I was bullied, they never knewStory of a villian was always dueCruelty cuts deep but I survived the designThey left me a knowledge divine. One with his narrow mindIs too small to peep inAlways to save the world A Hero finds a villain. © Mahisha Desai, 2025

Introduction Ramya “Ramya” is a Sanskrit word that means pleasant, delightful, and beautiful. The name carries an inherent elegance, one that reflects femininity, grace, and aesthetic charm. Rooted in Sanskrit, it also resonates deeply with Indian culture, evoking the richness and timeless beauty of our heritage. This makes “Ramya” a perfect fit for a modern, creative, and culturally rooted Indian brand and the one that blends contemporary expression with ethnic sophistication. Stands for? Ramya stands for celebrating beauty, art and creativity, it promotes artistic aesthetics of life, creativity in creations and value and joy of beauty.

A For? — A Fresh, Playful Take on Apple’s New Colours Apple ads have a magic of their own quiet, elegant, and effortlessly captivating. With this magazine concept, I wanted to recreate that very essence while adding a fun twist to introduce the new colours of the iPhone 17 Pro. Titled “A For?”, the ad plays with curiosity. Instead of spelling out the obvious, it lets the visuals do the talking, just like Apple always does. A clean layout, striking new shades of the iPhone lined up like art pieces, and a question that pulls the reader in before the colours reveal the answer.

Nike… Heart Where Sports Beat Some ads are watched.Some ads are felt. This short edit I created is all about capturing the electric rush of sports the sweat, the heartbeat, the movement, the fire. It’s a fast-paced montage of athletes in motion, stitched together with energetic transitions that hit right in the chest like a pulse. Every frame is packed with momentum.Every cut is charged with adrenaline.Every moment celebrates that fierce spirit only sports can awaken. And at the core of it all sits the message I crafted for this concept:

From the Eyes of Bodhivriksh Every campus has its own storyteller — and in front of our faculty gate stands one of the oldest, wisest ones of all: the Bodhivriksh.For years, it has watched students rush in with sleepy eyes, walk out with tired smiles, sit beneath its branches, dream, argue, grow, and simply be. In my short film, “From the Eyes of Bodhivriksh,” I wanted to slow down that everyday chaos. I wanted to breathe in the lazy winter afternoon mood that we often hurry past without noticing.

“Something That Takes Years to Build, Can Fall Apart in a Second.” In life, we spend years building the things that matter. A home filled with laughter, a career shaped by dedication, dreams stitched together with patience, and a future crafted with love. These aren’t overnight achievements; they are slow, steady masterpieces of living. But reality has its own language.And sometimes, in just a single unexpected moment, everything we’ve built can shake, crack… even fall apart. A sudden accident.An unforeseen illness.A financial setback.Life doesn’t always knock before entering.

In the Chaos, We Forget Our Closest Companion In the rush of our busy world and the constant strain we put on our eyes we often overlook the quiet hero that helps us see it all. Our spectacles. Without them, the world isn't as sharp, as vibrant, or as breathtaking as it truly is. Yet, we take them for granted, slipping them on each morning without realizing how deeply they shape our day. This Lenskart ad is a gentle reminder:Specs aren’t just a product. They’re a companion.A partner that clears your vision, supports your hustle, and makes every moment a little more beautiful.

Photo by Tara Winstead on Pexels.com The sweetest part of human lifeBroke apart when knowledge died. Money burns the brightest minds,Power drinks the world of paradise. That little kid with confidence brightIs now a man giving misogynistic vibes. Abuse is a free tool for test.One serves, one takes, to ruin the best. Their white lights have gotten rust,Their passion lies in the comfort of lust. They love little parties of creative words,But call creators those boring, depressed nerds. The great tree falls with its branches stretched,

🌸 Swan Perfumes — A Conceptual Brand Experience Creative Roles:Logo Design · Brand Naming · Visual Identity · Advertising Concept · Video Editing Project Overview:For Swan Perfumes, I developed a complete fictional brand to explore the emotional power of design and storytelling. This self-initiated project includes logo creation, brand identity, advertising concept, and a video ad that connects the peaceful essence of nature with the experience of scent. Brand Story & Message:Swan Perfume name arrives from peaceful moment and existence of swan. Swan can actually be symbol of peace, a soft bird, white in colour with its peaceful moment.

The paintings were abstract, made with bright colours, each with a deep meaning, giving hopeful and joyful vibes. Many people wearing elegant clothes and jewellery were at the place, looking at the paintings and appreciating the art. A young painter took the cloth off, revealing his painting. It was an artistically abstract painting of dawn, where the sun was fighting with the moon. “This is the most special painting, close to my heart… this artistically portrays…” He kept speaking to the crowd about the painting. It was evening, and the young man was sitting on a chair, looking at a blank canvas.

THE DREAM LAND It was sunset time. The sun's rays were dimming slowly, turning into night. The city streets were almost empty. Just a few men with guns walking around. The city was very clean, there were many restaurants, food-malls and gardens, hospitals, research centers along with Imagination and Thought-Control centres around. Something's weird. Right? Of course, we are just normal humans like you. The only difference in your's and our world is that we don't see dreams. We live in them. I am Sky! And today, I am going to take you to "Our World".

Script Jack & Jill Title: Jack and JillEpisode 1: Dear Dad!Genre: Action / ComedyFormat: Script (Pilot) FADE IN: EXT. BRIDGE – NIGHT It's midnight. Three money-loaded trucks are crossing the Manhattan Bridge. HENRY (V.O.)Yes sir, everything is clear. A man sitting beside the driver of the first truck is speaking on a call. He wears a black hat, a plain black coat, and has green eyes. HENRYNo… Yes, yes we know. We are careful. DRIVERWho is he? Suddenly, Henry looks ahead. A small figure of a man is standing in the middle of the bridge.

Once upon a time, there lived a traveler fish beneath the dark waves of the ocean. He lived apart into the deeper levels. From below, he could see millions of fishes waving through the water with their own unique movements and tails. From beneath, he could befriend them ,he could match their pace. But in the deeper levels below, everything moved slowly… He had an urge to be seen from beneath, for his pace to be matched. His eyes would look into the deep, dark sea below and all around.

Ocean : The Paradise A drop of the ocean Falling from the sky, These hovering emotions Walking me to paradise. My heart is dancing In the cold morning light. Baby, you are the ocean, I’m the water falling for your eyes. Baby, you are the ocean, I’m the water falling for your eyes. Fresh breath of air making me alive, Sound of the rain, our worlds unite. I wonder why we still divide, I wonder why… The ocean loses its water to the sky. © Mahisha Desai, 2025 #Poetry

Letter Hello, dear, Have you eaten something? If you haven’t, please do. You did your best, but the fight is over now, take some rest. I know you miss me; I miss you a lot too. Sorry for not writing a letter for a while. Doodles missed you too. Every day, he used to sit near the gate for hours, waiting for you. His barking used to annoy the neighbours sometimes. Sorry... I couldn’t save him. Here, they are taking people away into dangerous gas chambers. The world feels too cruel; kids are dying, and people are struggling to survive.

Cold air rushing through your body, gently closing your eyes. The sound of a green plant dancing among it. Rainwater flowing down your skin. The smell of wet soil refreshing your lungs. Do all of these feel non-living? Earth and all its living elements, including us, are just parts of this beautiful being, playing our own unique roles. And it provides us with all that we need to fulfill our role. Close your eyes and listen to the water waving, the air flowing, and the silence. All of this seems so vast.

It was dawn time, war was almost over… for today. Among thousands of lifeless bodies, few lives were lying helplessly, drenched with blood, barely living pain on a barren land. Among them was a young maiden wearing white. She had a water pouch in her hands. She walks to each living one and makes them drink some holy water. A knight from far away was watching her, craving for the peace in pain he was waiting for his turn. She ran here and there, slowly towards him, she came near.

The Last Light A man from a bench in the garden of memories was looking at the setting sun. The sun was falling with its last light. Its reddish light was dimming slowly. Its red color was screaming its pain. But the sun was at peace finally, after burning all day, it was falling peacefully, spreading its light of warmth while the cold night was taking over. The warmth of its light was falling on the cold face of a man filled with sweat and tears, sitting in front of the sun.

Reflection The bathroom door opens as a girl, nearly 18, rushes in. She is breathing heavily. She looks at herself in the mirror. She gets surprised... she’s wearing a black dress that’s torn, her eyes are wide and red, with black mascara smeared around them, her neck covered in scars. Slowly, her breathing begins to calm... Suddenly, her reflection in the mirror starts smiling eerily. “Hellooo, Ms. Perfect! How does it feel?!! You must be very happy, darling!! Your goal is achieved today...” the mirror says with a smile. Her reflection starts looking forward and pretending to apply lipstick, makeup, and adjust her dress.

Pleasing Fall A: Hey! I saw you from the bench behind. It looks like you’re enjoying the sunset a lot! B: Hmm… A: Beautiful, isn’t it?! The sun looks like a king. B: Yeah... Broken king… A: Huh? Broken king? That’s interesting. Where do you find that logic from? B: It’s always sunrise and sunset that are eye-pleasing... The ones who are rising or on the urge to fall... please a lot. A: ... I see... People can’t take the greatness of others! B: Greatness demands humbleness for people to accept it…

Script Photo by Valeriia Miller on Pexels.com H & M ADDownload This is one of the H&M Ad script I wrote. While writing this I got essence of Ad script writing and knew importance of words and visualization with adding commercial value of product. It was an amazing project!! © Mahisha Desai, 2025 #Prose