Professor G.
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makingitchrisg.bsky.social
Professor G.
@makingitchrisg.bsky.social
Teaching the business side of touring.

Promoted, Booked & Produced over 3k shows Entertainment.
Touring Business Teacher & Practitioner

Philippians 4:10-13
Technology is undefeated. Every advancement — from electricity to the internet to AI — displaces old systems. But that’s not a reason to fear it. It's a call to adapt.
April 24, 2025 at 3:50 AM
Most artists don't have a marketing plan. They have a hope strategy.

New video: How much you should REALLY spend on show promo—plus a $2K revenue breakdown for a 200-cap venue 🎯

📺 Watch here → youtu.be/qeg6-OI50O0?...

#MusicBusiness #IndieArtist #ConcertPromo #TourTips
How Much Should You Really Spend on Marketing Your Show? The Real Formula
YouTube video by Making It Network
youtu.be
April 23, 2025 at 12:03 AM
Megan Thee Stallion didn’t go viral by accident , her branding was artist-led, not label-made. 🔥

Just wrote a breakdown of the @RapCoalition podcast w/ Sam Selolwane on how real artist growth happens in 2025.

www.linkedin.com/pulse/buildi...

#MusicMarketing #IndieArtists #DIYMusician
Building Stars, Not Just Songs: How Megan Thee Stallion's Brand Became a Blueprint with Wendy Day and Sam Selolwane
Wendy Day x Sam Selolwane | Podcast Breakdown + Key Lessons for Artists in 2025 In the latest episode of No Standing Zone, music industry veteran Wendy Day sat down with marketing executive Sam Selolw...
www.linkedin.com
April 22, 2025 at 6:45 PM
No label. No PR team. Just 800+ songs, 180+ YouTube uploads, and raw consistency.

NBA YoungBoy didn’t wait for the industry, he outworked it.

Indie artists: keep showing up. That’s the cheat code.

#NBAYoungBoy #MusicIndustry #DIYArtist #ContentIsKing

youtube.com/shorts/jazwi...
How NBA YoungBoy Blew Up Without a Label | A Blueprint for Independent Artists #Shorts
YouTube video by Making It Network
youtube.com
April 21, 2025 at 9:25 PM
Sombr didn’t blow up overnight.
He just posted. Every day.
Now he’s at 18.6M monthly listeners on Spotify.
No gimmicks. Just consistency, connection, and showing up.

youtube.com/shorts/Vmj-h...

#Sombr #TikTokMusic #SpotifyGrowth #IndependentArtist #MusicMarketing #FYP
Sombr - He Posted Every Day Until the Internet Couldn't Ignore Him 🎯 #Shorts
YouTube video by Making It Network
youtube.com
April 18, 2025 at 6:25 PM
She didn’t go viral overnight.

Gracie Abrams built her career by consistently showing up, sharing her truth, and connecting with fans. Now she’s touring with Taylor Swift.

#GracieAbrams #MusicIndustry #ArtistJourney #TaylorSwift

youtube.com/shorts/6EdIC...
From TikTok to Touring with Taylor Swift: Gracie Abrams’ Rise 💫 #Shorts
YouTube video by Making It Network
youtube.com
April 17, 2025 at 10:49 PM
Gracie Abrams just announced a 2025 headlining tour, but here’s the real lesson for indie artists:

She writes & records while touring.

Every stop = content. Every emotion = a lyric.

Document the journey. Don’t wait for “perfect.” Create while you move.

www.billboard.com/music/pop/gr...
Gracie Abrams Talks Working With ‘Badass Women,’ Why Online Haters Are ‘Boring As Hell’ & What She Learned About Touring From Taylor Swift
Gracie Abrams on her tour plans, new songs in the works, Taylor Swift, 'boring' haters and more in a Billboard cover story interview.
www.billboard.com
April 17, 2025 at 5:21 PM
3 success stories of artists who have grown their Spotify Monthly Listeners without a label and without that viral moment, with a simple strategy.

www.youtube.com/watch?v=kwxt...
The Spotify Growth Formula That Actually Works — No Label, No Viral Moment
YouTube video by Making It Network
www.youtube.com
April 17, 2025 at 4:41 PM