MAMA Academy
mamaacademy.bsky.social
MAMA Academy
@mamaacademy.bsky.social
Saving little lives since 2012. UK charity empowering expectant parents & healthcare professionals to help more babies arrive safely 🤰👨‍🍼 🌈
linktr.ee/mamaacademy
• Maternity Ambassador of the Year
 • Outstanding Equity Ambassador of the Year
 • Lifetime Achievement Award

Know someone who deserves a moment in the spotlight?

 Celebrate them. Nominate them. Link below ⬇️
December 3, 2025 at 3:03 PM
✨ 2026 Award Categories:
 • Midwife of the Year
 • Maternity Team of the Year
 • Healthcare Professional of the Year
 • Specialist Midwife of the Year
 • Independent Midwife of the Year
 • Student Midwife of the Year
 • Student Mentor of the Year
December 3, 2025 at 3:03 PM
If someone has supported you, inspired you, or made a difference in safer pregnancy care, this is your chance to recognise them.
🗓️ Nominations close: 6 February 2026
December 3, 2025 at 3:03 PM
Every year, these awards honour the incredible people working across maternity care: the midwives who make families feel safe, the teams who lift one another up, the specialists offering life-changing expertise, and the students who are shaping the future of the profession.
December 3, 2025 at 3:03 PM
👀 Want help delaying your child’s smartphone or social media access? Check out Sue’s free digital guide at https://bit.ly/3FptpkR

💬 How are you handling digital boundaries with your kids?
Building Confidence in Saying ‘No’ to Smartphones until Aged 14 - Tips & SCRIPTS for Parents - Sue Atkins The Parenting Coach
Are you worried about your child's use of smartphones? We can work together to end this epidemic of mental illness in our children and commit to delaying smartphones and give them an alternative until at least the age of 14. Delay #TeensOnScreens - here's how
bit.ly
December 2, 2025 at 7:02 AM
From sextortion to screen addiction, handing over a smartphone at age 11 is like giving the keys to a 4x4 with no training. 🚙💥 Sue offers realistic alternatives like:
 🔐 Smartwatches (without social media)
 🧠 Age-appropriate boundaries
 📄 Free scripts and guides to help you say no with confidence
December 2, 2025 at 7:02 AM
“Most kids don’t see the dangers — why would they? But as parents, it’s our job to guide, protect, and prepare them.”
December 2, 2025 at 7:02 AM
Small, gentle habits. No pressure. Just tiny ways to feel more grounded as the season ramps up. 

💬 Which one feels easiest for you this week?
December 1, 2025 at 6:03 PM
🛏️ 3. An earlier bedtime than you think you need
Fatigue hits differently in winter, and pregnancy needs extra rest. Give yourself permission to wind down sooner.
December 1, 2025 at 6:03 PM
🌤️ 1. A “daylight walk” (even 5 minutes)
 Natural light supports mood, sleep patterns, and energy, especially in the darker months.

☕ 2. A warm drink ritual
 Herbal tea, warm squash, or whatever feels comforting. (The point isn’t the drink, it’s the pause.)
December 1, 2025 at 6:03 PM
Your support makes a genuine difference.
Being present, noticing changes, and acting early are acts of love and they matter more than you think. 

💬 Partners:  what’s one thing you already do from this list?
November 21, 2025 at 3:48 PM
5️⃣ Trust your gut too
 If you notice your partner seems unsure, worried, or sensing a change, encourage them to call. You will never waste anyone’s time by getting checked.
November 21, 2025 at 3:48 PM
3️⃣ Log concerns (briefly!)
 If your partner mentions a difference, make a quick note. Patterns are easier to recognise when you’re not relying on memory alone.
4️⃣ Go along to checks when you can
 Two sets of ears. Extra reassurance. Shared decisions. It all helps.
November 21, 2025 at 3:48 PM
Here are 5 simple ways partners can support:
1️⃣ Notice pattern changes together
 Ask regularly: “Does baby feel like their usual self today?”
 You’re not tracking, just helping tune in.
2️⃣ Save the triage number
 Keep it in both your phones so there’s no delay when something feels “off”.
November 21, 2025 at 3:48 PM
We believe families and professionals deserve clarity and that accessible, accurate data can help drive improvements across the UK.

Explore the full data page here:
2024 Stillbirth & Neonatal Death Statistics - MAMA Academy
2024 Stillbirth and Neonatal Death Statistics by NHS Trust (FOI Data) Early-access baby loss statistics to support safer maternity care Understanding accurate and up-to-date baby loss statistics is crucial for improving maternity safety across the UK. Official 2024 stillbirth and neonatal death data has not yet been released publicly, but MAMA Academy is committed to […]
www.mamaacademy.org.uk
November 19, 2025 at 6:28 PM
Our new webpage includes:
- 2024 Trust-level stillbirth and neonatal death figures
- The ability to compare with 2023 data
- Clear explanations of why early data matters
 - How these insights can support safer maternity care
November 19, 2025 at 6:28 PM
Official figures are not yet publicly available, but we know how important it is for maternity teams, commissioners, researchers, and safety leads to understand trends as soon as possible.
November 19, 2025 at 6:28 PM
Every baby has their own pattern, and you are the expert in what feels normal for yours. Trust that.

💬 Did you know reduced movement is always a reason to call triage?
November 18, 2025 at 6:56 PM