Marco Serafini
@marco-ith.bsky.social
ClickUp & Attio Expert | I turn operational chaos into revenue machines for growing agencies & startups | RevOps • Automation • AI Integration • Business Ops
🗓️ Book a free strategy call: https://cal.com/marco-serafini/scale-strategy-call
🗓️ Book a free strategy call: https://cal.com/marco-serafini/scale-strategy-call
Most teams fail with new systems because they force change instead of pulling people in.
Stop treating upgrades like light switches. Start with what annoys your team, deliver effortless early wins, and let champions emerge organically.
#ChangeManagement
Stop treating upgrades like light switches. Start with what annoys your team, deliver effortless early wins, and let champions emerge organically.
#ChangeManagement
December 5, 2025 at 8:00 AM
Most teams fail with new systems because they force change instead of pulling people in.
Stop treating upgrades like light switches. Start with what annoys your team, deliver effortless early wins, and let champions emerge organically.
#ChangeManagement
Stop treating upgrades like light switches. Start with what annoys your team, deliver effortless early wins, and let champions emerge organically.
#ChangeManagement
What if chasing dozens of metrics is actually making your team slower and more confused, not smarter or more effective? Which dashboard could you pull the plug on today without real consequences?
#DataStrategy #DecisionMaking
#DataStrategy #DecisionMaking
December 4, 2025 at 1:00 PM
What if chasing dozens of metrics is actually making your team slower and more confused, not smarter or more effective? Which dashboard could you pull the plug on today without real consequences?
#DataStrategy #DecisionMaking
#DataStrategy #DecisionMaking
Hiring more people won’t fix chaos, building better systems will.
Every new hire is a band-aid if your info flow is broken. Want to double your client load? Architect a unified, automated backbone before writing another job ad.
#RevOps
Every new hire is a band-aid if your info flow is broken. Want to double your client load? Architect a unified, automated backbone before writing another job ad.
#RevOps
December 4, 2025 at 8:00 AM
Hiring more people won’t fix chaos, building better systems will.
Every new hire is a band-aid if your info flow is broken. Want to double your client load? Architect a unified, automated backbone before writing another job ad.
#RevOps
Every new hire is a band-aid if your info flow is broken. Want to double your client load? Architect a unified, automated backbone before writing another job ad.
#RevOps
Why do we keep blaming hiring when our real bottleneck might be fragmented systems quietly capping everyone’s productivity? If two companies have the same people, why are their results worlds apart?
#RevOps #SystemsThinking
#RevOps #SystemsThinking
December 3, 2025 at 1:00 PM
Why do we keep blaming hiring when our real bottleneck might be fragmented systems quietly capping everyone’s productivity? If two companies have the same people, why are their results worlds apart?
#RevOps #SystemsThinking
#RevOps #SystemsThinking
If you’re still manually wrangling RevOps data while competitors automate with AI, you’re falling further behind every quarter. Autonomous revenue engines get 35% more pipeline and 25% faster deals—waiting isn’t just a risk, it’s a setback.
#RevOps
#RevOps
December 3, 2025 at 8:00 AM
If you’re still manually wrangling RevOps data while competitors automate with AI, you’re falling further behind every quarter. Autonomous revenue engines get 35% more pipeline and 25% faster deals—waiting isn’t just a risk, it’s a setback.
#RevOps
#RevOps
Your biggest tech stack problem isn’t choosing the wrong tools, it’s thinking tools matter more than architecture. The real wins come from planning data flow and workflow first.
Tools don’t rescue chaos.
#RevOps #TechStack
Tools don’t rescue chaos.
#RevOps #TechStack
December 2, 2025 at 5:00 PM
Your biggest tech stack problem isn’t choosing the wrong tools, it’s thinking tools matter more than architecture. The real wins come from planning data flow and workflow first.
Tools don’t rescue chaos.
#RevOps #TechStack
Tools don’t rescue chaos.
#RevOps #TechStack
Stop tracking every metric just because you can. Pick 3-5 KPIs that truly drive action—anything else is just noise. Your dashboard should answer: "What should we DO next?" If it doesn't, scrap it.
#DataStrategy
#DataStrategy
December 2, 2025 at 8:00 AM
Stop tracking every metric just because you can. Pick 3-5 KPIs that truly drive action—anything else is just noise. Your dashboard should answer: "What should we DO next?" If it doesn't, scrap it.
#DataStrategy
#DataStrategy
Buying more automation tools doesn’t reduce chaos, it multiplies it.
Most founders think more bots mean less work, but research shows 82% now fear "digital chaos". Automate your process map, not your tool stack.
#OperationalExcellence #RevOps
Most founders think more bots mean less work, but research shows 82% now fear "digital chaos". Automate your process map, not your tool stack.
#OperationalExcellence #RevOps
December 1, 2025 at 5:00 PM
Buying more automation tools doesn’t reduce chaos, it multiplies it.
Most founders think more bots mean less work, but research shows 82% now fear "digital chaos". Automate your process map, not your tool stack.
#OperationalExcellence #RevOps
Most founders think more bots mean less work, but research shows 82% now fear "digital chaos". Automate your process map, not your tool stack.
#OperationalExcellence #RevOps
If your best people spend 40% of their time chasing data and switching tools, you’re not underperforming—they’re handcuffed by bad systems. Revenue per employee isn’t "just" a metric, it’s your operational pulse.
Build tech that multiplies your talent.
#Operations
Build tech that multiplies your talent.
#Operations
December 1, 2025 at 8:00 AM
If your best people spend 40% of their time chasing data and switching tools, you’re not underperforming—they’re handcuffed by bad systems. Revenue per employee isn’t "just" a metric, it’s your operational pulse.
Build tech that multiplies your talent.
#Operations
Build tech that multiplies your talent.
#Operations
Real-time BI isn’t just a faster report, it's rewiring how winners and losers are decided. If you're still waiting for quarterly updates, you're not behind… you're playing a different (and doomed) game.
#BI
#BI
November 30, 2025 at 5:00 PM
Real-time BI isn’t just a faster report, it's rewiring how winners and losers are decided. If you're still waiting for quarterly updates, you're not behind… you're playing a different (and doomed) game.
#BI
#BI
Why do we obsess over adding the latest tools to our tech stacks but rarely ask if those tools actually make our systems stronger—or just noisier? When was the last time you mapped your data flows before buying new software?
#TechStrategy #SystemsThinking
#TechStrategy #SystemsThinking
November 30, 2025 at 1:00 PM
Why do we obsess over adding the latest tools to our tech stacks but rarely ask if those tools actually make our systems stronger—or just noisier? When was the last time you mapped your data flows before buying new software?
#TechStrategy #SystemsThinking
#TechStrategy #SystemsThinking
Stacking your team with specialists doesn’t accelerate growth, it breeds silos and slows you down.
November 29, 2025 at 5:00 PM
Stacking your team with specialists doesn’t accelerate growth, it breeds silos and slows you down.
Why do so many businesses believe more automation solves their problems, when research shows it often creates digital chaos? What’s the real cost of automating before orchestrating your processes?
#Automation
#Automation
November 29, 2025 at 1:00 PM
Why do so many businesses believe more automation solves their problems, when research shows it often creates digital chaos? What’s the real cost of automating before orchestrating your processes?
#Automation
#Automation
Your team doesn’t have a documentation problem; you have a revenue problem.
Organizing folders won’t boost sales. Integrated knowledge systems can raise customer retention by 25%. Stop managing files, start architecting revenue.
#RevOps
Organizing folders won’t boost sales. Integrated knowledge systems can raise customer retention by 25%. Stop managing files, start architecting revenue.
#RevOps
November 28, 2025 at 5:00 PM
Your team doesn’t have a documentation problem; you have a revenue problem.
Organizing folders won’t boost sales. Integrated knowledge systems can raise customer retention by 25%. Stop managing files, start architecting revenue.
#RevOps
Organizing folders won’t boost sales. Integrated knowledge systems can raise customer retention by 25%. Stop managing files, start architecting revenue.
#RevOps
How come so many leaders obsess over perfecting quarterly reports, but don’t question if reacting 90 days late means they’re already playing a losing game? Are we addicted to old rhythms because real-time decision-making feels too uncomfortable?
#BI
#BI
November 28, 2025 at 1:00 PM
How come so many leaders obsess over perfecting quarterly reports, but don’t question if reacting 90 days late means they’re already playing a losing game? Are we addicted to old rhythms because real-time decision-making feels too uncomfortable?
#BI
#BI
Stop treating your tech stack like a shopping spree. Tool overload leads to chaos, not efficiency!
The secret? Map your data flow first, build for integration, and treat your stack like city planning. Every tool should amplify the rest.
#TechStack
The secret? Map your data flow first, build for integration, and treat your stack like city planning. Every tool should amplify the rest.
#TechStack
November 28, 2025 at 8:00 AM
Stop treating your tech stack like a shopping spree. Tool overload leads to chaos, not efficiency!
The secret? Map your data flow first, build for integration, and treat your stack like city planning. Every tool should amplify the rest.
#TechStack
The secret? Map your data flow first, build for integration, and treat your stack like city planning. Every tool should amplify the rest.
#TechStack
How come hiring more specialists to solve problems often creates bigger silos and slows you down—when we’re told experts are the key to scaling?
What’s one role you rely on that could vanish if your systems were smarter?
#BusinessOps
What’s one role you rely on that could vanish if your systems were smarter?
#BusinessOps
November 27, 2025 at 1:00 PM
How come hiring more specialists to solve problems often creates bigger silos and slows you down—when we’re told experts are the key to scaling?
What’s one role you rely on that could vanish if your systems were smarter?
#BusinessOps
What’s one role you rely on that could vanish if your systems were smarter?
#BusinessOps
Adding more automation tools doesn’t fix your workflow chaos, it multiplies it 🤯.
Before you stack yet another app, map your entire process and design smart exception rules.
Automate second, orchestrate first.
#Automation
Before you stack yet another app, map your entire process and design smart exception rules.
Automate second, orchestrate first.
#Automation
November 27, 2025 at 8:00 AM
Adding more automation tools doesn’t fix your workflow chaos, it multiplies it 🤯.
Before you stack yet another app, map your entire process and design smart exception rules.
Automate second, orchestrate first.
#Automation
Before you stack yet another app, map your entire process and design smart exception rules.
Automate second, orchestrate first.
#Automation
Why do so many founders obsess over clean documentation, yet ignore the fact that integrated knowledge systems unlock up to 25% higher customer retention? Are we missing the real revenue engine by treating knowledge as a storage problem?
#Knowledge #CustomerSuccess
#Knowledge #CustomerSuccess
November 26, 2025 at 1:00 PM
Why do so many founders obsess over clean documentation, yet ignore the fact that integrated knowledge systems unlock up to 25% higher customer retention? Are we missing the real revenue engine by treating knowledge as a storage problem?
#Knowledge #CustomerSuccess
#Knowledge #CustomerSuccess
If you’re still waiting for quarterly reports, you’re fighting competitors who see every market shift in real time 🕒.
Real-time BI isn’t just faster data, it’s a new way of operating. Why wait 60 days to pivot when you could adapt daily?
#RealTimeData
Real-time BI isn’t just faster data, it’s a new way of operating. Why wait 60 days to pivot when you could adapt daily?
#RealTimeData
November 26, 2025 at 8:00 AM
If you’re still waiting for quarterly reports, you’re fighting competitors who see every market shift in real time 🕒.
Real-time BI isn’t just faster data, it’s a new way of operating. Why wait 60 days to pivot when you could adapt daily?
#RealTimeData
Real-time BI isn’t just faster data, it’s a new way of operating. Why wait 60 days to pivot when you could adapt daily?
#RealTimeData
Automating your messy processes doesn't save you time, it just speeds up the chaos. Map out clean data flows BEFORE hitting "auto".
November 25, 2025 at 5:00 PM
Automating your messy processes doesn't save you time, it just speeds up the chaos. Map out clean data flows BEFORE hitting "auto".
🚨 Hiring more specialists doesn’t fix chaos.
Every new "expert" builds their own silo and process, leaving you with a tangled mess that kills growth. Scale with smart systems and adaptable operators instead.
#Automation
Every new "expert" builds their own silo and process, leaving you with a tangled mess that kills growth. Scale with smart systems and adaptable operators instead.
#Automation
November 25, 2025 at 8:00 AM
🚨 Hiring more specialists doesn’t fix chaos.
Every new "expert" builds their own silo and process, leaving you with a tangled mess that kills growth. Scale with smart systems and adaptable operators instead.
#Automation
Every new "expert" builds their own silo and process, leaving you with a tangled mess that kills growth. Scale with smart systems and adaptable operators instead.
#Automation
Full automation kills agility. The secret isn’t automating everything, it’s knowing what to keep manual.
#Productivity #Automation
#Productivity #Automation
November 24, 2025 at 5:00 PM
Full automation kills agility. The secret isn’t automating everything, it’s knowing what to keep manual.
#Productivity #Automation
#Productivity #Automation
Stop treating knowledge like a filing cabinet. Founders who build real knowledge systems see 15-25% higher customer retention and smoother sales because their teams always have the right answer, on demand. Is your info making you money or costing you? 🤔
#RevOps
#RevOps
November 24, 2025 at 8:00 AM
Stop treating knowledge like a filing cabinet. Founders who build real knowledge systems see 15-25% higher customer retention and smoother sales because their teams always have the right answer, on demand. Is your info making you money or costing you? 🤔
#RevOps
#RevOps
Obsessing over dashboards just makes you a historian, not a strategist. The real competitive edge isn’t tracking the past, it's predicting the future.
#PredictiveAnalytics
#PredictiveAnalytics
November 23, 2025 at 5:00 PM
Obsessing over dashboards just makes you a historian, not a strategist. The real competitive edge isn’t tracking the past, it's predicting the future.
#PredictiveAnalytics
#PredictiveAnalytics