Interesting to see/read

Pronunciation:
Logos (λόγος) > LOH-goss
Logos (logotype) > LOH-goze

A logo a–λόγος is not a symbol of unreason, but of that which renders λόγος inoperative.

a–
The prefix a– denotes absence, privation, or negation—‘not,’ ‘without,’ or ‘lacking.’ Thus, a–λόγος suggests not mere opposition to reason, but its suspension, suppression, or erasure—a condition in which the relational and reflective capacities of thought are voided.

Rather than composing a trademark from individual lead sorts, printers cast a single piece bearing the entire word or phrase: a logotype. This method streamlined production, ensured consistency, and marked the industrialisation and commodification of linguistic expression.

Logos
In typography and printing, the word logo comes from logotype, a compound of logos (word) and typos (mark, impression, or form). The term arose from the practicalities of movable type.

In ancient philosophy λόγος denotes not only rational discourse but also the underlying order or logic of the cosmos — the structured intelligibility of being.

λόγος
λόγος (logos) is a richly polysemous Greek term that encompasses a rich array of meanings, from reason, word, speech as well as measure, and account.

Worth reading Lev Manovich’s short text, Artificial Aesthetics

API: AUTHORITARIAN PROGRAMMING INTERFACE
By @berrydm.bsky.social

stunlaw.blogspot.com/2025/02/api-...

Plain Text by Plain Form, a semi-annual publication for exploratory type design (All texts in English and French)
text.plain-form.com/en/plaintext

Nice. I’d suggest that while there is no template, one can engage in critical reflection and position their practice in relation to the discipline (histories or Foucaltian genealogies), it’s technical media, and the socio-economic context.