mariano martene 🧉
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marianomartene.com
mariano martene 🧉
@marianomartene.com
ɢʀᴏᴡᴛʜ » building saas in public + helping founders scale with growth engines.

++ co-founder at https://iterate.so

🗞️ bite-sized case studies + resources to grow your SaaS: https://saas-hq.com/subscribe/

🧉 thoughts: https://marianomartene.com
i just added a #buildinpublic section to my newsletter SaaS-HQ.com

at the end of each issue, i’ll share:
➝ key metrics from the previous edition
➝ a 3-bullet update on what i’m working on

the newsletter is all about growing SaaS, so tracking its own growth just makes sense.
March 11, 2025 at 12:06 PM
We put pricing on our landing page from day one. Smart move or mistake?

Early on, we priced at ~$150 to land our first customers. Later, we 10x’d it for a high-value offer.

✅ Qualifies leads
✅ Allows PLG

❌ Scares off leads
❌ Prevents talking

Do you publish pricing upfront?

#saas #buildinpublic
February 11, 2025 at 12:12 PM
We’ve sent 1,037 emails to validate our product, here is what we learned:

1️⃣ Open Rates: From 28% → 48% → 75%
At first, our emails had lame results.
By tweaking the subject line, we pushed it to 48%… then 75%.

#saas #buildinpublic #growth
(1/3)
February 7, 2025 at 2:35 PM
Sell first, build later

- no waitlist
- no landing page
- no MVP

With nothing but a mockup, email, and a call, we offered our solution 1/10 cheaper, but 𝗶𝗻𝘀𝗶𝘀𝘁𝗲𝗱 on payment.

Emails Sent: 71
Replies: 13
Sales: $347

Real validation? Getting paid.

#buildinpublic #indiehackers #saas
December 12, 2024 at 5:42 PM
go to SC > Indexing > Pages.

Your pages are indexed via your sitemap. (you can also submit manually).

You want to make sure your content pages are in status "indexed". If not, they will never rank.

You can start with small batches and see the speed of success indexing and errors.
December 10, 2024 at 6:37 PM
check this one too:
December 9, 2024 at 10:28 AM
Distribution > Product

A great product without a distribution system is a waste. Slack is great, but Microsoft Teams won by leveraging their ecosystem.

Great founders focus on both: building a great product and a system to distribute it.

This chart is your reminder.

#SaaS #BuildInPublic
December 5, 2024 at 7:17 AM
Here is example in hospitality:

write a bit about it at:

marianomartene.com/the-big-shif...
December 3, 2024 at 7:31 PM
fun
December 3, 2024 at 7:20 PM
2/ Growth is happening in waves 🌊

🇧🇷 Aug ’24 → X banned in Brazil → +4M users
🇺🇸 Nov ’24 → US elections → +8M users

These -𝗯𝗹𝗮𝗰𝗸𝘀𝘄𝗮𝗻- events were impossible to predict.

Yet Bluesky keeps winning. Why?

They’ve been quietly building, ready for moments like these.
December 2, 2024 at 11:42 AM
idealista feels kind of right. I would say similar to lisbon
November 28, 2024 at 11:01 AM
real problem solving
November 28, 2024 at 10:16 AM
also linkedin:
November 27, 2024 at 11:39 AM
here we go... 🌊 🏄
November 23, 2024 at 11:54 AM
Google’s top SEO strategy is now… reddit?!

Here is my conspiracy theory:

#saas #reddit #growth
November 22, 2024 at 5:41 PM
Newsletters market is on fire 🔥
And each platform has a #growth story to tell:

1/4🧵
November 20, 2024 at 4:02 PM