Marie Martens
@mariemartens.me
Bootstrapping @tally.so, the simplest way to create forms since 2020. Sharing our journey with you every step of the way.
More thoughts on → blog.tally.so
More thoughts on → blog.tally.so
Pinned
Marie Martens
@mariemartens.me
· Jun 12
@tally.so crossed a milestone we once only dreamed of: $3 million in annual recurring revenue, 5 months ahead of schedule, with a little help from AI-powered search 🚀
Full story on our blog as usual: blog.tally.so/from-2-to-3m...
Full story on our blog as usual: blog.tally.so/from-2-to-3m...
Sneak peek! Create your @tally.so forms from a simple prompt 🤯
Are you building agentic workflows that support MCP usage ✨?
Then I have GOOD NEWS for you! As of today @tally.so has an MCP server in beta you can start integrating to build and update forms directly from your AI workflows. 🪄
More info can be found on developers.tally.so/api-referenc....
Then I have GOOD NEWS for you! As of today @tally.so has an MCP server in beta you can start integrating to build and update forms directly from your AI workflows. 🪄
More info can be found on developers.tally.so/api-referenc....
July 8, 2025 at 3:36 PM
Sneak peek! Create your @tally.so forms from a simple prompt 🤯
@tally.so crossed a milestone we once only dreamed of: $3 million in annual recurring revenue, 5 months ahead of schedule, with a little help from AI-powered search 🚀
Full story on our blog as usual: blog.tally.so/from-2-to-3m...
Full story on our blog as usual: blog.tally.so/from-2-to-3m...
June 12, 2025 at 7:09 AM
@tally.so crossed a milestone we once only dreamed of: $3 million in annual recurring revenue, 5 months ahead of schedule, with a little help from AI-powered search 🚀
Full story on our blog as usual: blog.tally.so/from-2-to-3m...
Full story on our blog as usual: blog.tally.so/from-2-to-3m...
Reposted by Marie Martens
We're still buzzing from our first meet up last week, here in Ghent with Next Play.
We got to meet so many incredible builders, and dive into building Tally.
A huge thank you to everyone who joined us, you made it magic. 💛
We got to meet so many incredible builders, and dive into building Tally.
A huge thank you to everyone who joined us, you made it magic. 💛
May 5, 2025 at 2:52 PM
We're still buzzing from our first meet up last week, here in Ghent with Next Play.
We got to meet so many incredible builders, and dive into building Tally.
A huge thank you to everyone who joined us, you made it magic. 💛
We got to meet so many incredible builders, and dive into building Tally.
A huge thank you to everyone who joined us, you made it magic. 💛
We did it 🥹 $2M ARR, bootstrapped, team of 5.
In 2020, we asked:
❌ Why are forms boring & expensive?
❌ Why do they look bad?
What if:
✅ Forms could be fun and budget-friendly?
✅ We built an independent company?
So proud of this @tally.so milestone—latest update here: blog.tally.so/we-crossed-2...
In 2020, we asked:
❌ Why are forms boring & expensive?
❌ Why do they look bad?
What if:
✅ Forms could be fun and budget-friendly?
✅ We built an independent company?
So proud of this @tally.so milestone—latest update here: blog.tally.so/we-crossed-2...
We crossed $2M ARR with a Bootstrapped Team of 5
Two million in ARR with a full-time team of five—it still feels surreal. It’s been a journey of relentless execution, tough prioritization, and a whole lot of learning. Here’s a look at what’s happeni...
blog.tally.so
February 24, 2025 at 3:20 PM
We did it 🥹 $2M ARR, bootstrapped, team of 5.
In 2020, we asked:
❌ Why are forms boring & expensive?
❌ Why do they look bad?
What if:
✅ Forms could be fun and budget-friendly?
✅ We built an independent company?
So proud of this @tally.so milestone—latest update here: blog.tally.so/we-crossed-2...
In 2020, we asked:
❌ Why are forms boring & expensive?
❌ Why do they look bad?
What if:
✅ Forms could be fun and budget-friendly?
✅ We built an independent company?
So proud of this @tally.so milestone—latest update here: blog.tally.so/we-crossed-2...
Running our annual satisfaction survey for @tally.so.
We’re focusing on:
• NPS score
• Papercuts: The little things we can improve
• Key Benefits: What users love most about Tally
Can’t wait to dive into the results—will report back soon! 🫡
We’re focusing on:
• NPS score
• Papercuts: The little things we can improve
• Key Benefits: What users love most about Tally
Can’t wait to dive into the results—will report back soon! 🫡
January 16, 2025 at 3:14 PM
Running our annual satisfaction survey for @tally.so.
We’re focusing on:
• NPS score
• Papercuts: The little things we can improve
• Key Benefits: What users love most about Tally
Can’t wait to dive into the results—will report back soon! 🫡
We’re focusing on:
• NPS score
• Papercuts: The little things we can improve
• Key Benefits: What users love most about Tally
Can’t wait to dive into the results—will report back soon! 🫡
Our tiny @tally.so team built a product that’s now used by 500,000 people 🤯
That’s more people than there are zebras in the world 🦓 (thank you ChatGPT) or enough to sell out 10,000 movie theaters!
Absolutely mind-blowing. Thank you to everyone who’s part of this journey!
That’s more people than there are zebras in the world 🦓 (thank you ChatGPT) or enough to sell out 10,000 movie theaters!
Absolutely mind-blowing. Thank you to everyone who’s part of this journey!
January 9, 2025 at 11:17 AM
Our tiny @tally.so team built a product that’s now used by 500,000 people 🤯
That’s more people than there are zebras in the world 🦓 (thank you ChatGPT) or enough to sell out 10,000 movie theaters!
Absolutely mind-blowing. Thank you to everyone who’s part of this journey!
That’s more people than there are zebras in the world 🦓 (thank you ChatGPT) or enough to sell out 10,000 movie theaters!
Absolutely mind-blowing. Thank you to everyone who’s part of this journey!
Reposted by Marie Martens
As we wrap up 2024, we're grateful to 500,000 of you who make Tally possible! We grew to a team of 4, moved into our first office, and met so many of you at events.
In 2025 we’ll double down on our mission: making forms simple, yet powerful.
Thank you for being part of our journey! 🎉
Team Tally
In 2025 we’ll double down on our mission: making forms simple, yet powerful.
Thank you for being part of our journey! 🎉
Team Tally
December 22, 2024 at 9:20 AM
As we wrap up 2024, we're grateful to 500,000 of you who make Tally possible! We grew to a team of 4, moved into our first office, and met so many of you at events.
In 2025 we’ll double down on our mission: making forms simple, yet powerful.
Thank you for being part of our journey! 🎉
Team Tally
In 2025 we’ll double down on our mission: making forms simple, yet powerful.
Thank you for being part of our journey! 🎉
Team Tally
💡 How did you come up with the idea?
🔎 Where did you find your first users?
🚀 How did you launch?
🛠️ How do you streamline operations?
Here's an in-depth case study by @milestones.so on Tally’s journey—from idea validation to launch, first revenue, and scaling up to 450,000 users.
🔎 Where did you find your first users?
🚀 How did you launch?
🛠️ How do you streamline operations?
Here's an in-depth case study by @milestones.so on Tally’s journey—from idea validation to launch, first revenue, and scaling up to 450,000 users.
Milestones is on Bluesky! 🥳 Very excited to have a platform that loves the open web.
Featuring the amazing @mariemartens.me and the @tally.so case study we created together for the first post here: milestones.so/case-study/t...
Featuring the amazing @mariemartens.me and the @tally.so case study we created together for the first post here: milestones.so/case-study/t...
Case Study: Tally - full business analysis with Marie Martens
Dive into the business story of Tally. Learn how Marie Martens achieved success with actionable insights and strategies you can apply to your own business.
milestones.so
December 16, 2024 at 1:28 PM
💡 How did you come up with the idea?
🔎 Where did you find your first users?
🚀 How did you launch?
🛠️ How do you streamline operations?
Here's an in-depth case study by @milestones.so on Tally’s journey—from idea validation to launch, first revenue, and scaling up to 450,000 users.
🔎 Where did you find your first users?
🚀 How did you launch?
🛠️ How do you streamline operations?
Here's an in-depth case study by @milestones.so on Tally’s journey—from idea validation to launch, first revenue, and scaling up to 450,000 users.
4 years in and we're finally big enough for an actual team picture 😆👋 @filipminev.com @wouterds.be @tally.so
December 3, 2024 at 9:25 AM
4 years in and we're finally big enough for an actual team picture 😆👋 @filipminev.com @wouterds.be @tally.so
We bootstrapped @tally.so to $150K MRR with a team of 4.
How? By doing less, but better.
More insights on our blog 💌
blog.tally.so/bootstrapping-to-150k-mrr-by-doing-less-better/
How? By doing less, but better.
More insights on our blog 💌
blog.tally.so/bootstrapping-to-150k-mrr-by-doing-less-better/
Bootstrapping to $150K MRR by doing less, better.
We embarked on a mission to make form-building fun, beautiful, and free. And here we are, almost 4 years, 400,000 users, and $150K MRR later. Time to reflect!
blog.tally.so
November 20, 2024 at 8:34 AM
We bootstrapped @tally.so to $150K MRR with a team of 4.
How? By doing less, but better.
More insights on our blog 💌
blog.tally.so/bootstrapping-to-150k-mrr-by-doing-less-better/
How? By doing less, but better.
More insights on our blog 💌
blog.tally.so/bootstrapping-to-150k-mrr-by-doing-less-better/