Martin 👀
@martinoleary.bsky.social
Fintech CMO. Built Ireland's first digital bank. Scaled startups to $300M+ (Dublin/Dubai). Sharing lessons in 'Uncharted': Real growth, no fairytales. Dubai-based 🇦🇪
My Uncharted Newsletter -> https://www.dotmartin.io
My Uncharted Newsletter -> https://www.dotmartin.io
Pinned
Martin 👀
@martinoleary.bsky.social
· Mar 25
Vibe Marketing Is Already Here
One smart marketer can outwork a team of five and most startups haven’t noticed yet.
www.dotmartin.io
Vibe Marketing Is Already Here
One smart marketer + AI = the new 5-person growth team
www.dotmartin.io/p/vibe-marke...
One smart marketer + AI = the new 5-person growth team
www.dotmartin.io/p/vibe-marke...
Enterprise buyers are like dungeon masters. They set the rules, move the goalposts, and somehow always walk away with the best deal.
December 10, 2025 at 2:27 PM
Enterprise buyers are like dungeon masters. They set the rules, move the goalposts, and somehow always walk away with the best deal.
The most dangerous phrase in software isn't "we should rewrite it" -> it's "wouldn't it be cool if..."
December 9, 2025 at 2:27 PM
The most dangerous phrase in software isn't "we should rewrite it" -> it's "wouldn't it be cool if..."
In 2020, Vietnam threatened to shut down Facebook unless they removed political content the government didn't like. Facebook caved. Imagine that were your startup. One policy shift and your entire market is gone.
December 8, 2025 at 2:27 PM
In 2020, Vietnam threatened to shut down Facebook unless they removed political content the government didn't like. Facebook caved. Imagine that were your startup. One policy shift and your entire market is gone.
Enterprise sales isn't a funnel. It's a maze of internal approvals, silent research, and trust-building moments that happen long before you ever get on a call.
December 5, 2025 at 2:27 PM
Enterprise sales isn't a funnel. It's a maze of internal approvals, silent research, and trust-building moments that happen long before you ever get on a call.
The best B2B startups don't chase leads. They manufacture trust at scale. Website builds credibility. Demos build relationships. Content arms champions. In-person meetings accelerate deals.
December 4, 2025 at 2:27 PM
The best B2B startups don't chase leads. They manufacture trust at scale. Website builds credibility. Demos build relationships. Content arms champions. In-person meetings accelerate deals.
When you're running on 4 hours of sleep and your last three meals were coffee, picking clothes becomes a Series A level decision.
December 3, 2025 at 2:27 PM
When you're running on 4 hours of sleep and your last three meals were coffee, picking clothes becomes a Series A level decision.
Everyone's a visionary in a bull market. In a bear market, that same strategy is suddenly "reckless gambling with investor money."
December 2, 2025 at 2:27 PM
Everyone's a visionary in a bull market. In a bear market, that same strategy is suddenly "reckless gambling with investor money."
70% of international expansions fail. Not from lack of funding but from underestimating strategy. If Uber and Airbnb can't brute-force their way into foreign markets, what makes you think your startup can?
December 1, 2025 at 2:27 PM
70% of international expansions fail. Not from lack of funding but from underestimating strategy. If Uber and Airbnb can't brute-force their way into foreign markets, what makes you think your startup can?
84% of enterprise buyers still want a human demo. Not your slick product tour. Not your Loom video. A real person who can answer "how does this not blow up our workflow?" without sweating.
November 28, 2025 at 2:27 PM
84% of enterprise buyers still want a human demo. Not your slick product tour. Not your Loom video. A real person who can answer "how does this not blow up our workflow?" without sweating.
Most advice is just marketing. If they’re selling a course, a book, or a mastermind, assume the strategy works better for them than it will for you.
November 27, 2025 at 2:27 PM
Most advice is just marketing. If they’re selling a course, a book, or a mastermind, assume the strategy works better for them than it will for you.
The highest-paid devs aren’t always the best devs. They’re just the ones who know how to talk to people with money.
November 26, 2025 at 2:27 PM
The highest-paid devs aren’t always the best devs. They’re just the ones who know how to talk to people with money.
Three people build empires. Thirty people write manifestos on why they can't.
November 25, 2025 at 2:27 PM
Three people build empires. Thirty people write manifestos on why they can't.
Three people can build an empire. Thirty people can build a really detailed document about why they can't build an empire.
November 24, 2025 at 2:27 PM
Three people can build an empire. Thirty people can build a really detailed document about why they can't build an empire.
Most social media advice is just one guy copying another guy who copied another guy. Try actually testing stuff.
November 21, 2025 at 2:27 PM
Most social media advice is just one guy copying another guy who copied another guy. Try actually testing stuff.
You can clone an app overnight. Good luck cloning trust and attention.
November 20, 2025 at 2:27 PM
You can clone an app overnight. Good luck cloning trust and attention.
Startups do not fail because of bad markets. They fail because the founders secretly hate each other.
November 19, 2025 at 2:27 PM
Startups do not fail because of bad markets. They fail because the founders secretly hate each other.
If your cofounder’s quirks annoy you now, wait until you are both broke, exhausted, and arguing over payroll.
November 18, 2025 at 2:27 PM
If your cofounder’s quirks annoy you now, wait until you are both broke, exhausted, and arguing over payroll.
A 10x AI engineer at 10% of the price? Somewhere a big tech hiring manager just broke into a cold sweat.
November 17, 2025 at 2:27 PM
A 10x AI engineer at 10% of the price? Somewhere a big tech hiring manager just broke into a cold sweat.
People overthink their first version when all that matters is proving someone actually wants it.
November 14, 2025 at 2:27 PM
People overthink their first version when all that matters is proving someone actually wants it.
Your landing page should not just sell. It should disarm every excuse your customer has for not buying.
November 13, 2025 at 2:27 PM
Your landing page should not just sell. It should disarm every excuse your customer has for not buying.
If you work in tech and do not read sci-fi, you are basically showing up to the game without watching the playbook.
November 12, 2025 at 2:27 PM
If you work in tech and do not read sci-fi, you are basically showing up to the game without watching the playbook.
The future does not come out of nowhere. It gets imagined first, then engineered into reality.
November 11, 2025 at 2:27 PM
The future does not come out of nowhere. It gets imagined first, then engineered into reality.
Startup marketing is like the gym. Everyone loves the idea of results, but most quit when it gets repetitive.
November 10, 2025 at 2:27 PM
Startup marketing is like the gym. Everyone loves the idea of results, but most quit when it gets repetitive.
Everyone wants to build the next unicorn. Nobody wants to be the one handing out flyers.
November 7, 2025 at 2:27 PM
Everyone wants to build the next unicorn. Nobody wants to be the one handing out flyers.
The future of product management is not endless roadmaps. It is execution and customer obsession.
November 6, 2025 at 2:27 PM
The future of product management is not endless roadmaps. It is execution and customer obsession.