Mat Nelson
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matnelsonppc.com
Mat Nelson
@matnelsonppc.com
Search Marketing Maverick
What's the one thing all great client partnerships have in common? Transparency.

Instead of static reports, clients should get a live dashboard with 24/7 access to your campaign's performance.

If you aren't getting the transparency you need from your agency, message me and get a FREE site audit!
August 26, 2025 at 10:30 PM
While #Google dominates mobile (94%+), #Bing holds a strong 18% of the desktop market share in the U.S. This is a valuable, less competitive audience you could be missing.

Don't let your competitors own that space. Optimize for all devices!
July 31, 2025 at 9:14 PM
I always wanted to be a Simpson character. 😂
June 29, 2025 at 6:12 PM
Too many businesses lose trust in marketing after bad experiences. I’m changing that: no contracts, waived 4th-month fees, and full transparency. Trust is earned, not given—and I’m here to prove it. Direct message me if you’re ready for a trustworthy marketing partner.
#digitalmarketing #sem #ppc
June 26, 2025 at 7:24 PM
How to prepare your #GoogleAds for keywordless targeting.

#PPC #SEM #SearchEngineMarketing
June 19, 2025 at 8:20 PM
An agency owner called me a "onesie." 😂

They meant to diminish my value, but I see it as a strategic advantage for small businesses.

✅ Competitive fees.
✅ You work directly with me.
✅ Agile
✅ My focus is your success.

If you want a dedicated partner who delivers results, DM me!
#SEM #SEO #PPC
June 17, 2025 at 5:16 PM
Officially a #Google Partner! 🥳
www.google.com/partners/age...
April 29, 2025 at 6:13 PM
𝗔𝗿𝗲 𝘆𝗼𝘂 𝗮 𝘀𝗺𝗮𝗹𝗹 𝘁𝗼 𝗺𝗲𝗱𝗶𝘂𝗺-𝘀𝗶𝘇𝗲𝗱 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝘀𝘁𝗿𝘂𝗴𝗴𝗹𝗶𝗻𝗴 𝘁𝗼 𝘀𝘁𝗮𝗻𝗱 𝗼𝘂𝘁 𝗶𝗻 𝗹𝗼𝗰𝗮𝗹 𝘀𝗲𝗮𝗿𝗰𝗵 𝗿𝗲𝘀𝘂𝗹𝘁𝘀? You're not alone! Many businesses miss out on key opportunities to enhance their online presence.

Dive into the latest article here:👇 www.matnelsonppc.com/blog/complet...
March 27, 2025 at 5:29 PM
In my latest article, I share valuable #leadmanagement tips that have proven beneficial in my #marketing efforts. I hope you find the tips useful!

substack.com/@matnelsonpp...
February 11, 2025 at 1:23 AM
#GenerativeSearch is growing fast!

Discover the importance of crafting top-notch content, grasping #semanticSEO principles, and cultivating valuable backlinks to enhance your visibility.

Dive into the complete article here.
open.substack.com/pub/matnelso...
February 3, 2025 at 1:31 AM
Think search engine positioning is all about being #1? It’s not! Learn 5 actionable ways to improve your #SEO & #PPC strategy, from targeting keywords by intent to optimizing your site for mobile. Read the full article here: bit.ly/40phl9W
January 18, 2025 at 10:57 PM
Thinking about outsourcing your #PPC management to a whitelabel agency?

The decision to outsource can be daunting, but it can also be a game-changer! In my latest blog post, I share essential tips for agencies considering this route.

👉 Read the full article here: open.substack.com/pub/matnelso...
January 8, 2025 at 11:35 PM
#GenerativeSearch is here! Learn how #Perplexity AI-driven search & ads could reshape #SEM. From affiliate strategies to local services, it’s time to prepare for the shift. Are you ready? Read more: bit.ly/3PrmhGa
January 6, 2025 at 7:28 PM
🎉 Happy New Year, 2025! 🎉

Wishing everyone a prosperous and inspiring start to the brand-new year!

If growing your business tops your resolutions list, my latest blog delves into how #PPC and #SEO can drive your success in 2025.

Read the blog here: bit.ly/3BEpAGU
January 1, 2025 at 11:56 PM
📊 New Blog: 2025 PPC Forecast

5 key shifts reshaping paid search:
• Generative Search's actual impact (only 1% market share)
• User intent > keywords
• Audience + keyword targeting fusion
• First-party data importance
• Platform diversification beyond Google

Read more: bit.ly/3ZWW8nm
December 27, 2024 at 5:39 PM
Is your agency stuck in one niche?

Putting all your eggs in one basket could limit growth. 🌎 Diversifying services or targeting multiple industries can create stability & new opportunities.

Learn why & how in my latest blog (w/ actionable tips!). 👇
open.substack.com/pub/matnelso...
December 21, 2024 at 1:14 AM
SEMRush Copilot is a game-changer!

It spots issues before they become problems and gives you clear, prioritized fixes.

Seriously streamlined my whole workflow.

More details here: bit.ly/420089B

#sem #seo #semrush
December 19, 2024 at 12:45 AM
The search landscape is evolving faster than ever.

I've just published a comprehensive guide on AI-Powered Search Evolution, breaking down everything you need to know about GEO (Generative Engine Optimization) and SGE (Search Generative Experience).

Enjoy!

👉https://bit.ly/4gBscEi
December 13, 2024 at 9:31 PM
Just published: A deep dive into ContentShake AI - Semrush's game-changing content writing tool!

Get Exclusive tips to maximize your content creation workflow
#SEMRush #ContentCreation #SEO #AI

👉 bit.ly/41qMRqd
December 11, 2024 at 9:46 PM
🚫 Stop Click Fraud in Google Ads! 🚫

Click fraud can drain your budget and skew results. Protect your investment by using IP exclusion, detection tools, and regular performance checks.

For more strategies to combat this issue, check out my article:
👉https://bit.ly/49A5Q3I
December 10, 2024 at 8:56 PM
Outsourcing your agencies digital marketing work or hire in-house? What is the best route to take to scale my business?

Discover if White-labeling your agency services is a better approach with this insightful article! 👉https://bit.ly/41JPvrl
December 9, 2024 at 8:13 PM

🚀 Excited to Share My Latest Article! 🚀

Google Ads User Intent: A Comprehensive Approach to Campaign Optimization.

open.substack.com/pub/matnelso...
December 6, 2024 at 9:59 PM