Matt Alt
@mattalt.bsky.social
4K followers 180 following 520 posts
Tokyo-based writer, localizer, cultural consultant. Author of Pure Invention, Yokai Attack, and more. https://www.mattalt.com/ https://blog.pureinventionbook.com/ https://linktr.ee/mattalt
Posts Media Videos Starter Packs
mattalt.bsky.social
I still feel that it remains more fondly remembered by foreign anime fans abroad than it is in Japan. Perhaps not quite Voltron-vs-Golion or Cowboy Bebop levels, but still. My point is, there used to be a real schism between what hit domestically and what hit abroad. That gap has truly narrowed.
mattalt.bsky.social
I get it -- it's a Gundam series, so fringe might be stretching -- but you just do not see Wing being celebrated here in the way series preceding and succeeding it are. You mostly hear it discussed in Japan as "the one that hit in America."
mattalt.bsky.social
The souvenir from Japan for your father:
mattalt.bsky.social
I regret knowing this! Thank you.
mattalt.bsky.social
First, AI came for the writers, then the coders, then the filmmakers. Now it seems to have come for the gashapon.
Reposted by Matt Alt
curiousordinary.bsky.social
Two more books also by Hiroko and Matt are Yokai Attack and Yurei Attack. These are a really fun introduction to Japanese #yokai and ghosts.
#JapaneseFolklore
2/2
Front covers of Yokai Attack and Yurei Attack. Open page about Tsuchi-gumo, illustration on right of a giant spider. Open book with more information about Tsuchi-gumo.
mattalt.bsky.social
This is a great lecture. The part about how "funhouse mirror" distortions of Japanese culture can then affect Japanese culture itself reminds me of @hirokoyoda.bsky.social's writing about how the Japanese gov't is now promoting Western "ikigai" on locals. blog.hirokoyoda.com/p/ikigai-vs-...
scriptingjapan.bsky.social
[X] the Ancient Japanese Art of [Y]: The Mobilization of #Japanese Metalinguistic Fantasies in Self-Help Literature

Recording of a lecture I gave at JSAA2025

www.youtube.com/watch?v=TElW...
X the Ancient Japanese Art of Y: The Mobilization of Linguistic Fantasies in Self-Help Books
YouTube video by Scripting Japan
www.youtube.com
mattalt.bsky.social
Before animation historians jump down my throat, yes, there were Japanese animated features before this, but Astro Boy was the first full length TV series. Tezuka described it thusly:「これは、アニメーションじゃないんです。テレビアニメなんです。アニメなんです」"This isn't animation. I call it 'anime.'" And a new word was born.
mattalt.bsky.social
62 years ago this month: Osamu Tezuka inks a deal with NBC for the broadcast of "Astro Boy," giving the world its first taste of anime:
mattalt.bsky.social
It's PURE JIMBOCHO as @patrickmacias.bsky.social & I broadcast from the heart of Japan's "coolest" (according to a certain foreign magazine) neighborhood -- Jimbocho, Tokyo's used and new book district. Listening to us talking about reading is fundamental: www.tokyoscope.blog/p/pure-tokyo...
Reposted by Matt Alt
debaoki.bsky.social
A neat profile on Manga Awards host/judge & author @mattalt.bsky.social during @animenyc.bsky.social with some impressions of the Kagurabachi / Manga Plus panel with Takeru Hokazono

unwinnable.com/2025/10/02/s...
Matt Alt & Hiroko Yoda
mattalt.bsky.social
The gothic elements certainly don't hurt. They've also moved far away from the distinctly Taisho-era Japan settings of the first few series into a fantasy world that's much easier for non-Japanese to digest.
mattalt.bsky.social
There are 10,000 manga artists working in Japan today. The extraordinary success of "Demon Slayer: Infinity Castle" is due to Shonen Jump's knack for spotting talent.

Its success abroad is due to a more singular factor.

We're all otaku now.

blog.pureinventionbook.com/p/dollars-an...
Dollars and Demons
Demon Slayer's success shouldn't surprise. We're all otaku now.
blog.pureinventionbook.com
mattalt.bsky.social
Wouldn’t have it any other way.
mattalt.bsky.social
There are some intriguing similarities between the political chaos in Japan in the late Sixties, and the political chaos unfolding in America today. I wonder if there is anything to learn from that. blog.pureinventionbook.com/p/politics-c...
Politics, Chaos, and Cup Noodles
The eerie parallels between Japan's Sixties and America today
blog.pureinventionbook.com
mattalt.bsky.social
“America plushies” as seen by Japan. I could think of a few others… what about you?
mattalt.bsky.social
And Naruto in turn influenced Hokazono. Cultural cross-overs and homages are what make the world go 'round. Thanks for reading!
mattalt.bsky.social
Podcast drop! Japan's long known toys aren't just for kids. In this episode, @patrickmacias.bsky.social and I explore how adult collectors are transforming global markets! www.tokyoscope.blog/p/pure-tokyo...