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Matt Goldberg

@mattgoldberg100.bsky.social

1.1K followers 810 following 130 posts

Research Scientist and Director of Experimental Research at the Yale Program on Climate Change Communication | XandY co-founder

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Matt Goldberg @mattgoldberg100.bsky.social · Nov 18

Do persuasive messages convince more people, or do they convince people to a larger degree?

In our new working paper, we examine this question with 14 experiments, 94 messages tested, and 41,265 participants.

Paper: osf.io/preprints/os...

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Matt Goldberg @mattgoldberg100.bsky.social · Sep 4

Lots more in the full paper!

Shout out to Sanguk Lee for doing an amazing job leading the way on this project!

Journal version: doi.org/10.1038/s415...

Ungated version: osf.io/ybdx9

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Variations in climate change belief systems across 110 geographic areas - Nature Climate Change

Climate beliefs do not exist in isolation but form an interconnected network known as a belief system. This study analyses the density and inconsistency of belief systems and their associations with i...

doi.org

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Matt Goldberg @mattgoldberg100.bsky.social · Sep 4

💡 Inconsistency was found in places that both supported increasing the use of renewables and opposed the reduction of fossil fuels. Further analyses showed that geo areas that are more dependent on coal, oil, or gas as economic resources have greater climate change belief system inconsistency.

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Matt Goldberg @mattgoldberg100.bsky.social · Sep 4

We found that belief systems are denser in places with higher GDP per capita and in places where people are exposed to more information about climate change.

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Matt Goldberg @mattgoldberg100.bsky.social · Sep 4

We looked at how populations differ in how strongly connected those beliefs are (density) as well as conflicts between beliefs (inconsistency).

💡 We found places vary widely in density and inconsistency, so we examined whether certain geo characteristics predict these belief system features.

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Matt Goldberg @mattgoldberg100.bsky.social · Sep 4

🚨 New paper now out in Nature Climate Change! 🎉 Climate change belief systems across 110 countries and territories.

Climate change beliefs don’t stand in isolation, they’re connected to one another in a belief system.

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Reposted by Matt Goldberg

XandY @xandyresearch.bsky.social · Aug 28

Nuclear NIMBYs: Our new national poll finds that Americans' support for building new nuclear power outnumbers opposition IF it is built in a state where they do not live, BUT the pattern is reversed if it would be located within 50 miles of their home.

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Reposted by Matt Goldberg

Kristian Steensen Nielsen @kristiansn89.bsky.social · Aug 28

🚨BREAKING: Apparently, we've written a paper about how dog ownership causes extreme weather 🐶🌪️ 😂

Or at least that’s what some 'news' headlines are suggesting in the US...

While I appreciate the media's interest in our recent study in PNAS Nexus, in reality, we found something very different...

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Reposted by Matt Goldberg

XandY @xandyresearch.bsky.social · Aug 21

Are #AutonomousVehicles safer than human drivers? While the actual safety metrics matter a lot, another important determinant of diffusion and adoption is public perception of which one is safer. Our recent national study found that Americans are still about equally split on this.

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Reposted by Matt Goldberg

XandY @xandyresearch.bsky.social · Jul 24

It's going to be an uphill climb for autonomous vehicles.
In AAA's survey, only only 13% of U.S. drivers say a fully self-driving vehicle is important to them, where as 64% of want automatic emergency braking, and 59% want lane-keeping assistance.

newsroom.aaa.com/2025/02/aaa-...

AAA: Fear in Self-Driving Vehicles Persists

ORLANDO, FL (Feb. 25, 2025) – According to AAA’s latest survey on autonomous vehicles, 13% of U.S. drivers would trust riding in self-driving vehicles –

newsroom.aaa.com

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Reposted by Matt Goldberg

XandY @xandyresearch.bsky.social · Jul 16

Q: When is a large number of people feeling merely "Neutral" actually a positive signal?
A: When this means there's very little opposition!

In our national poll, we found that 51% of Americans who have *never* owned crypto said they feel neither positive nor negative sentiment... just neutral.

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Reposted by Matt Goldberg

XandY @xandyresearch.bsky.social · Jul 10

Are younger Americans more likely to own crypto? The data says YES... but with an asterisk.
Typically with new tech, you'd expect younger people are more likely to participate. But in our national study, we see that ownership drops dramatically among adults under 25, despite peaking in ages 25-34.

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Reposted by Matt Goldberg

Kristian Steensen Nielsen @kristiansn89.bsky.social · Jun 11

🧠🌍 Can you correct misperceptions of the impact of different climate actions?

In a new @pnasnexus.org paper, we tested whether climate action literacy interventions can shift behavioral commitments toward more effective climate actions. Check out our neat results 🙂
academic.oup.com/pnasnexus/ad...

Climate action literacy interventions increase commitments to more effective mitigation behaviors

Abstract. Reducing lifestyle carbon emissions is a critical component of decarbonizing society. However, people hold substantial misperceptions about the r

academic.oup.com

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Reposted by Matt Goldberg

David Rand @dgrand.bsky.social · May 22

I agree so strongly with this!! I have had the good fortune to have several brilliant non-tenure track scientists in my research group, and have massively benefited as a result. This should be the norm!

Prof Chris Jackson @seismatters.bsky.social · May 22

“We need to create real pathways to permanence, recognising mid-career scientists not as anomalies or exceptions, but as essential”.

Having left academia mid-career to move into the private sector, I have strong feels about this article…

#AcademicSky

www.timeshighereducation.com/depth/im-tir...

I’m tired of the academic road to nowhere – but it’s too late to exit

For one mid-career academic scientist, precarity is becoming unbearable. But they are too experienced for entry-level industry jobs and not experienced enough for senior ones. They’ve stayed too long,...

www.timeshighereducation.com

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Matt Goldberg @mattgoldberg100.bsky.social · May 15

💡 Interesting new paper uses semantic similarity to examine the "echo" of strategic comms by environmental orgs. Key findings:

▪️ More than 50% of comms had no "echo" at all
▪️ Online discourse showing strong similarity to the original comms is represented by a very small % of the total

Using semantic similarity to measure the echo of strategic communications - EPJ Data Science

Many actors use strategic communications to impact media debates through targeted messages and campaigns, but the scale and diversity of online media content make it difficult to evaluate the impact of a particular message or campaign. In this paper, we present a new technique that leverages semantic similarity of actor messages and media content to quantify the change in media discourse after a particular message has been published. We demonstrate our approach by measuring the impact of press releases from environmentally-active organisations on social media discussions about climate change. Our results show a heavy-tailed distribution of responses to these strategic communications, suggesting that relatively few messages have a substantive impact on online discourse.

epjdatascience.springeropen.com

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Matt Goldberg @mattgoldberg100.bsky.social · May 14

For sure. Nice work!

Matt Goldberg @mattgoldberg100.bsky.social · May 14

Perfect, thanks for sharing!

Matt Goldberg @mattgoldberg100.bsky.social · May 14

Paper: www.nature.com/articles/s41...

Matt Goldberg @mattgoldberg100.bsky.social · May 14

A common challenge in communicating about climate data is that differences can seem small or noisy on the graph but are actually hugely consequential. An interesting new paper shows that making it binary (e.g., lake froze vs. did not freeze) can increase the perceived climate impacts.

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Matt Goldberg @mattgoldberg100.bsky.social · May 13

Incredible effort led by @ericscheuch.bsky.social and a wonderful team at @yaleclimatecomm.bsky.social

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Matt Goldberg @mattgoldberg100.bsky.social · May 13

🟢 In a deep dive into how message repetition increases durability, we find that repetition grows the size of the audience for whom the message effects last (rather than increasing the amount that lasts among those already persuaded).

Lots more in the full paper: osf.io/preprints/os...

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Matt Goldberg @mattgoldberg100.bsky.social · May 13

🟢 Amazing that, after listening to just a 90-second radio story, some of the effects still remained 8 weeks later.

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Matt Goldberg @mattgoldberg100.bsky.social · May 13

🟢 Timing didn't matter for the effects of repetition: effects on durability were the same whether the messages were spread out by 2 days or 1 week.

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Matt Goldberg @mattgoldberg100.bsky.social · May 13

Some highlights:

🟢 Repeated messaging more than *doubles* the durability of the message effect, but only in the short term (~1 week). Overall effects balanced out by the 8 week mark.

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Matt Goldberg @mattgoldberg100.bsky.social · May 13

✍ New working paper! How does message repetition and timing affect the durability of climate message effects? To examine this Q, we conducted a five-wave panel study, tracking people's beliefs over the course of 10 weeks in response to listening to @climateconnections.bsky.social radio stories.

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