Lightnews — Scholar-powered news

Maxim

@maximpr.bsky.social

270 followers 200 following 160 posts

Leading Kent agency specialising in PR, public affairs, crisis comms and marketing. Organisers of the Kent Press & Broadcast Awards #KPBA

Posts Media Videos Starter Packs

Pinned

Maxim @maximpr.bsky.social · Nov 19

As we're still relatively new here, let's do some introductions. We'll start with the essentials.

📰 Our core work is PR and public affairs.

📍 We're based in Tunbridge Wells and most of our clients are in Kent or the South East.

🫖 We drink a lot of tea and consume almost as many biscuits.

1 1 2

Maxim @maximpr.bsky.social · 1d

After around 15 years, our work to support the Rochester Bridge Trust has come to an end as the charity decided to take its communications in-house.

Account Director Erica Jones has reflected on some of her highlights - which obviously include Langdon the Lion! 🦁 maxim-pr.co.uk/news/more-th...

A friendly-looking lion mascot with a high vis jacket on is pictured on a running track. He's waving at the camera with his big paws.

Reposted by Maxim

Press Gazette @pressgazette.co.uk · 4d

Launch by ex-Observer staff of The Nerve has "hugely exceeded our expectations" in its first week with a beta website and its first newsletter

"We’ve shown what a small, dedicated, collaborative team of women – who’ve worked together for years – can do" pressgazette.co.uk/news/new-lau...

New launch from ex-Observer staff nears 1,000 paying subscribers in a week

The Nerve, the new publication launched by former Observer journalists including Carole Cadwalladr, topped 900 paying subscribers in a week.

pressgazette.co.uk

3 13 51

Maxim @maximpr.bsky.social · 9d

Thanks to South East Business magazine for the coverage in the latest edition for several of our clients, plus an article from us on engagement.

You can read it online at southeastbusiness.com/september-oc...

Maxim @maximpr.bsky.social · 20d

Last night we took (most of) the judges for the Kent Press & Broadcast Awards out for dinner.

It's a small thank you for the massive amount of work they do for free, reviewing every single entry #KPBA we receive.

A group of eight adults sitting around an oblong table in a restaurant.

Maxim @maximpr.bsky.social · 22d

#OnThisDay a decade ago, Gallagher Group formerly opened a 100m long tunnel linking its current quarry and a new extension, securing another 25 years of employment on the site.

We were on hand to manage the media and capture the event for the family business’ history

maxim-pr.co.uk/maxim-30/new...

Maxim @maximpr.bsky.social · 28d

These are the faces of two women in their forties who just found out that 'old school' is music from the 90s 😭

Despite that revelation, Erica and Rachel had a great time catching up with some familiar faces at @kmfmnews.bsky.social today.

Maxim @maximpr.bsky.social · Sep 3

This is sad news - Visit Kent has done amazing things for the county over the years and they were always a pleasure to work with.

kmfm news @kmfmnews.bsky.social · Sep 3

NEWS: the county’s tourism champions - Visit Kent - has ceased trading and is to be liquidated in a shock decision #kmfmnews

Tourism champion implodes as liquidators called in

The county’s tourism champion, Visit Kent, has collapsed and is to be liquidated.

kentonline.co.uk

Reposted by Maxim

Folkestone Dispatch @folkestonedispatch.substack.com · Aug 29

Thank you to everyone who has chosen to support us by becoming a paid subscriber. You are amazing and we cannot thank you enough

If you believe Folkestone needs and deserves a strong, independent source of local journalism, why don't you join them?

folkestonedispatch.substack.com/subscribe

3 1

Maxim @maximpr.bsky.social · Aug 26

Anyone else at @kentcricket.co.uk today? Erica is making the most of the tickets that were in this year's Kent Press & Broadcast Awards goody bags. Huge thanks to them for supporting #KPBA.

A big blue sky with white fluffy clouds sits above the corner of a cricket ground. In the forefront are the backs of spectators heads, mostly wearing hats. Buildings surround the edge of the ground.

A selfie of Erica wearing sunglasses. The wind has blown her hair in front of her face. Behind her is a cricket ground and a few rows of spectators.

Maxim @maximpr.bsky.social · Aug 22

#OnThisDay in 1996, we helped tell the story of Aylesford Newsprint securing a new world record when its giant Paper Machine (PM14) manufactured 1,448 miles of paper in 24 hours.

maxim-pr.co.uk/maxim-30/ayl...

#Maxim30

A graphic showing some folded newspapers with the text 'On this day 22 August 1996'.

Maxim @maximpr.bsky.social · Aug 13

We're lucky to have journalists trying different models of providing local news in Kent and Medway.

This article is definitely worth a read. If you haven't subscribed to @localauthority.news, @kentcurrent.news or @folkestonedispatch.substack.com yet, take a look.

pressgazette.co.uk/publishers/r...

'Local Authority' proves paid-for local news can work in UK towns as well as big cities

Local Authority is a newsletter covering the Medway region of Kent.

pressgazette.co.uk

5 6

Reposted by Maxim

Press Gazette @pressgazette.co.uk · Aug 12

Meta says businesses will be able to report scam ads ‘at scale’ after spate of impersonations

The Facebook and Instagram owner has been described as a 'key conduit' for scams exploiting trusted brands/journalists

pressgazette.co.uk/marketing/me...

Meta says businesses will be able to report scam ads 'at scale' after spate of impersonations

Facebook, Instagram and Whatsapp owner Meta has said it is introducing the ability for businesses to report scam ads "at scale".

pressgazette.co.uk

1 2 2

Maxim @maximpr.bsky.social · Jul 29

Erica's spending the day at Rochester Cathedral, supporting @rbt.org.uk in TV interviews while the restored Short Scion Floatplane is put together ahead of going on public display for the whole of August.

Thanks to ITV News Meridian and KMTV for going along.

In the left forefront of the photo is a reporter with a TV camera, holding a microphone out to a woman being interviewed. They're inside a cathedral with a yellow float plane in the background.

Maxim @maximpr.bsky.social · Jul 28

🌞Pleased to support Greentech in gaining planning permission for a solar farm that will provide renewable energy for around 7,200 homes.

💚We provided community and stakeholder engagement, as well as media relations support.

👉https://maxim-pr.co.uk/news/maxim-helps-solar-farm-power-through-planning

A photo of solar panels in a field with several sheep roaming next to them. A red stamp saying 'Approved' is on the solar panels.

Maxim @maximpr.bsky.social · Jul 25

Happy fourth birthday @localauthority.news

Erica joined the team to celebrate four years of providing independent news for Medway.

It's pretty brave to launch a news website in this day and age but Local Authority is proving there is a demand and people are prepared to pay for local news.

A photo of Erica on the left - a smiling woman with mid-length brown hair, in front of an orange banner for the Local Authority website.

1 3

Maxim @maximpr.bsky.social · Jul 25

📹 It’s time to unveil the official video from this year's Kent Press & Broadcast Awards ceremony. It's a lovely reminder of how happy everyone was on the day.

👀 View the video and all the photos from the day at kpbawards.co.uk/photos2025 #KPBA

Maxim @maximpr.bsky.social · Jul 21

We thought Kent’s scale, proximity to London, ports and development potential made it a perfect candidate for an early Mayoral Strategic Authority, but instead, we’ll get three or four unitary authorities.

Businesses need to engage now to understand these changes: maxim-pr.co.uk/news/devolut...

A graphic featuring an open file. On the right is a white paper with the title 'English Devolution and Community Empowerment Bill'. On the left is a post-it saying 'Devolution and Kent: What businesses need to know'.

Maxim @maximpr.bsky.social · Jul 18

#OnThisDay in 1997, we helped to launch Locate in Kent.

Unfortunately we don't have any photos from back then so this is a bit of a cheat - taken in 2002, the team is pictured celebrating the creation of 1,913 jobs that year.

maxim-pr.co.uk/maxim-30/lau...

#Maxim30

A group of 11 people in business attire, holding four large cards with the numbers 1, 9, 1 and 3 on them.

Maxim @maximpr.bsky.social · Jul 16

A big thank you to Tunbridge Wells Business Magazine for this feature on our 30th anniversary.

The agency was founded in Tunbridge Wells and we're now in our fourth office in the town so it's lovely to be in a local magazine.

Read it in full on pages 34-35: issuu.com/twbm/docs/tw...

Maxim @maximpr.bsky.social · Jul 15

#OnThisDay in 2013, Manston Airport welcomed the world’s largest passenger plane – the Airbus A380.

As part of our work for the airport’s owners, we handled the media on the day and provided iPhone footage of the landing for one of the main broadcasters (which was very unusual!)

A photo of British Airways' A380 plane next to two Red Arrows. Mobile steps are in the forefront of the photo labelled 'Kent Airport'.

Reposted by Maxim

Rhys Griffiths @rhysdgriffiths.bsky.social · Jul 8

Just seen a job ad for an 'AI assisted' reporter (cue old man shaking fist at cloud). I am proud to say the @folkestonedispatch.substack.com - including any typos, appalling grammar, general cock-ups within - is produced entirely AI-free. The buck stops with me, not a bleedin' robot

1 2 1

Maxim @maximpr.bsky.social · Jul 10

🗞️ A little selection of print and online coverage for Buckmore Park, following a successful planning application.

🏁 This was one of those projects where we were involved early on in the community and stakeholder engagement, making the media relations part of the job all the more satisfying.

A collage of screenshots showing media coverage for Buckmore Park. The coverage is illegible as the images are too small to read.

Maxim @maximpr.bsky.social · Jul 7

#OnThisDay in 2007, we helped announce the appointment of Edmund Nuttall Limited as the £17.6million main contractor for the Turner Contemporary.

Obviously it didn't end up looking quite like this...
maxim-pr.co.uk/maxim-30/cha...
#Maxim30

An artist's impression of the original design for the Turner Contemporary, which resembles a large white tooth against a blue sky.

Maxim @maximpr.bsky.social · Jun 27

Ooo! Bring on the scones 😋

Reposted by Maxim

Maxim @maximpr.bsky.social · Jun 23

We've just about recovered from Friday's Kent Press & Broadcast Awards ceremony.

Thanks for all the wonderful feedback we've had for the event itself and especially our host
@bbcmaryam.bsky.social

You can view the official #KPBA pics at kpbawards.co.uk/photos2025

A collage of five photos from the Kent Press & Broadcast Awards ceremony, including a large group shot of all the winners.

1 1 1