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Enforced effectively, the Data Act, DMA, competition law and the upcoming Cloud and AI Development Act could restrict the ability of cloud incumbents to abuse their power over customers and rivals, while creating new opportunities for alternative providers to emerge, innovate and scale.

The European ☁️ debate has focused on promoting local alternatives to Amazon, Microsoft and Google. While critical, these efforts will fail if not paired with a comprehensive plan to tackle the anti-competitive practices the hyperscalers use to defend their chokehold on the 🇪🇺 cloud market.

The use of interim measures in particular – almost never used in EU competition enforcement – is an encouraging sign that after years of failing to curb concentration in digital markets, the Commission is ready to intervene early to stop tech giants from leveraging their dominance into new markets.