May Mauveine
@maymauveine.com
240 followers 330 following 1.1K posts
Documenting sustainable fashion projects, artists, and organizations through photography.* 📍NYC-based. *This will not be perfect.
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maymauveine.com
🟣 It’s hard to understand how a peer-to-peer platform that relies on users to create listings, upload product photos, and ship packages to each other is operating at such a loss financially.

It’s tempting to wonder where all their capital is being squandered. A.I.?
maymauveine.com
🟣 “Rushed to churn out new content, journalists often report on a brand's sustainability initiatives based solely on the press release they receive from the brand that cherry-picks which information to share and sometimes exaggerates claims to paint the brand in the best light.” ⬇️

bit.ly/4q6JHlp
Media’s Role in Cracking Down on Greenwashing — The Sustainable Fashion Forum
In this episode of Crash Course Fashion , hear SFF founder Brittany Sierra in conversation with Julia Gall, Marie Claire style, to discuss the responsibility of media to do their due diligence and ...
www.thesustainablefashionforum.com
maymauveine.com
🟣 “And because our mainstream media is under corporate control, and because their business model needs advertising revenue to stay afloat, it has also become harder and harder for news to remain separate from promotional content.” ⬆️

➡️ “Article” ads for polyester products: bsky.app/profile/wire...
maymauveine.com
AI trend forecasting:

🟣 “…will inevitably only increase the speed at which micro-trends appear. That’s a worrying development from a sustainability standpoint, since the faster trends fall into and out of fashion, the faster clothes are bought and discarded.” ⬇️

www.wallpaper.com/fashion-beau...
Is AI the future of fashion trend forecasting?
Trend forecasting agencies like Heuritech are using AI technology to scan over three million social media images a day, helping brands predict what you’ll want to wear. But what does this mean for cre...
www.wallpaper.com
maymauveine.com
🟣”"Our models track everything from runway shows to social media," said Noémie Voyer, the fashion expertise lead at Heuritech… "We have a massive scale of data that allows our AI to detect early signals of trends – sometimes months before they become visible on the mainstream market."” ⬆️
maymauveine.com
🟣 “The attempt to integrate far-right aesthetics into mainstream fashion is not just a branding exercise, it is a deliberate political strategy aimed at normalization.” ⬇️

globaldialogue.isa-sociology.org/articles/the...
The Weaponization of Fashion by the Far Right
Fashion has emerged as one of the far right’s most effective tools in this battle for the cultural hegemony.
globaldialogue.isa-sociology.org
maymauveine.com
🟣 “The value of cloth was such, in the past, that recycling was a regular feature of sartorial life.”

An important lesson we should take from the past. Unfortunately, much less of our fabric today is valued very highly.
maymauveine.com
🟣 Ralph Lauren is really killing it with the collabs lately.
maymauveine.com
🟣 A company like Walmart pushes everyone else out of business and then uses its stranglehold on suppliers to reduce the quality and durability of everything it sells — delivering inevitable environmental disaster to all of our doors:

grist.org/business-tec...
Is your stuff falling apart? Thank Walmart
Forever in blue jeans, babe? Not anymore.Photo: bburkyMy friend Tony’s closet is as good a place as any to begin an investigation of Walmart’s environmental impact. Tony has a pair of Levi’s that date...
grist.org
maymauveine.com
🟣 “We have really destroyed the planet. And we’re getting to a point of no return, but we still have a window of time. Why do you think I’m rushing around the world? Because if people lose hope, then you take no action. And then we’re doomed.” ⬇️

www.vogue.com/article/jane...
On Her 90th Birthday, Jane Goodall Tells Us Her Wish
“We’re getting to a point of no return, but we still have a window of time. Why do you think I’m rushing around the world?”
www.vogue.com
maymauveine.com
🟣 “On the occasion of her 90th birthday last year, Goodall—who was still reportedly traveling 300 days out of the year for work—shared with Vogue her real and present concerns about the state of the environment, remarking,
maymauveine.com
🟣 “We have economies that need to grow, whether or not they make us thrive; what we need are economies that make us thrive, whether or not they grow.”
maymauveine.com
A beautiful project about reclaiming public places considered unsafe for women:

🟣 “Using police data I identified streets in Cecilia’s neighbourhood where women had been harassed or attacked, and staged symbolic reopenings, where Cecilia was the “celebrity” who cut the ribbon. Crowds would gather.”
maymauveine.com
🟣 “She has always dressed in bold and unconventional ways – often poking fun at my more restrained dress sense. Her style, humour and sheer presence bring a vibrancy that cannot be fabricated.” 💜
maymauveine.com
🟣 More on PURE.TECH for those who have an interest.

It does seem interesting but it also seems like pollutants could be reduced by just manufacturing less denim and incorporating existing denim into new designs.

www.stellamccartney.com/us/en/pure-t...
PURE.TECH: Delivering a zero-carbon society.
PURE.TECH’s advanced technology transforms almost any surface into a carbon negative force. For COP28, PURE.TECH has developed the material for Stella McCartney’s Pavilion.
www.stellamccartney.com
maymauveine.com
🟣 “Collection of the full sum is unlikely, but the ruling underscores courts’ willingness to impose penalties on landlords and marketplaces that profit from fakes.”
maymauveine.com
Good. Stay out.

“The revenue going into casinos, by and large, comes locally, so it’s not benefiting local businesses, it’s taking away from local businesses, and the money casinos depend on comes primarily from people who are addicted.”

www.cityandstateny.com/policy/2025/...
Examining the economic impacts of new casinos
Economists say casinos may help rural areas more than city centers.
www.cityandstateny.com
maymauveine.com
So many beautiful monarch butterflies out lately!
maymauveine.com
🟣 “As soil loses nitrogen more quickly, fertilizer becomes less efficient; an increase in production of nitrous oxide could also exacerbate climate change…”
maymauveine.com
🟣 An unfortunate sign of our times.