mcaulay
@mcaulay.bsky.social
Find me at the junction between the creative industries and food & drink. I make marks but I also make hot sauce and a mess
What’s the worst hot sauce you’ve tasted?
December 31, 2025 at 8:12 PM
What’s the worst hot sauce you’ve tasted?
My next Substack post includes two recipes which defined Singularity Sauce Co. The legendary Purple Naga Viper Brain & Blueberries and the surprisingly popular Habaneros & Carrots. Paid subscribers get the lot. Free subscribers get the story. In to hot sauce? This is your bag
December 31, 2025 at 8:00 PM
My next Substack post includes two recipes which defined Singularity Sauce Co. The legendary Purple Naga Viper Brain & Blueberries and the surprisingly popular Habaneros & Carrots. Paid subscribers get the lot. Free subscribers get the story. In to hot sauce? This is your bag
Looking to ferment your own hot sauce?
As part of the Singularity Sauce Co story, I’m about to release the documented fermentation process we developed and used to our paid subscribers. Probably the best £8 you can spend, saving you months of trial and error.
open.substack.com/pub/singular...
As part of the Singularity Sauce Co story, I’m about to release the documented fermentation process we developed and used to our paid subscribers. Probably the best £8 you can spend, saving you months of trial and error.
open.substack.com/pub/singular...
Hot Sauce Business Fail | Mark McAulay | Substack
Between 2015–2025 Singularity Sauce Co blazed a hot sauce trail across the world, from Aberdeen, Scotland…until it didn't. Click to read Hot Sauce Business Fail, by Mark McAulay, a Substack publicatio...
open.substack.com
December 21, 2025 at 2:09 PM
Looking to ferment your own hot sauce?
As part of the Singularity Sauce Co story, I’m about to release the documented fermentation process we developed and used to our paid subscribers. Probably the best £8 you can spend, saving you months of trial and error.
open.substack.com/pub/singular...
As part of the Singularity Sauce Co story, I’m about to release the documented fermentation process we developed and used to our paid subscribers. Probably the best £8 you can spend, saving you months of trial and error.
open.substack.com/pub/singular...
Ok we’re rattling through this now. The next article will be free to all. I explain how panicked I got by an Environmental Health Officer coming to inspect our kitchen. Everything was made in the home kitchen back then and I didn’t have a clue if that would fly.
open.substack.com/pub/singular...
open.substack.com/pub/singular...
Hot Sauce Business Fail | Mark McAulay | Substack
Between 2015–2025 Singularity Sauce Co blazed a hot sauce trail across the world, from Aberdeen, Scotland…until it didn't. Click to read Hot Sauce Business Fail, by Mark McAulay, a Substack publicatio...
open.substack.com
December 11, 2025 at 9:14 PM
Ok we’re rattling through this now. The next article will be free to all. I explain how panicked I got by an Environmental Health Officer coming to inspect our kitchen. Everything was made in the home kitchen back then and I didn’t have a clue if that would fly.
open.substack.com/pub/singular...
open.substack.com/pub/singular...
Putting the finishing touches to the next article in the series. Where I built a network and it all became real very quickly. Subscribed yet?
open.substack.com/pub/singular...
open.substack.com/pub/singular...
Hot Sauce Business Fail | Mark McAulay | Substack
Between 2015–2025 Singularity Sauce Co blazed a hot sauce trail across the world, from Aberdeen, Scotland…until it didn't. Click to read Hot Sauce Business Fail, by Mark McAulay, a Substack publicatio...
open.substack.com
December 10, 2025 at 6:27 PM
Putting the finishing touches to the next article in the series. Where I built a network and it all became real very quickly. Subscribed yet?
open.substack.com/pub/singular...
open.substack.com/pub/singular...
I’ve now posted an introduction and how the Singularity Sauce Co brand started. My next article covers the earliest recipes and learnings. The recipes will be available to paid subscribers but if you’re interested in following the story, you are very welcome :)
open.substack.com/pub/singular...
open.substack.com/pub/singular...
Hot Sauce Business Fail | Mark McAulay | Substack
Between 2015–2025 Singularity Sauce Co blazed a hot sauce trail across the world, from Aberdeen, Scotland…until it didn't. Click to read Hot Sauce Business Fail, by Mark McAulay, a Substack publicatio...
open.substack.com
December 5, 2025 at 2:59 PM
I’ve now posted an introduction and how the Singularity Sauce Co brand started. My next article covers the earliest recipes and learnings. The recipes will be available to paid subscribers but if you’re interested in following the story, you are very welcome :)
open.substack.com/pub/singular...
open.substack.com/pub/singular...
Been inundated with messages on all platforms today. Not many had realised that Singularity Sauce Co had failed back in June. Today has been good. I’m so grateful for the lovely words and the support. Thank you.
December 4, 2025 at 9:51 PM
Been inundated with messages on all platforms today. Not many had realised that Singularity Sauce Co had failed back in June. Today has been good. I’m so grateful for the lovely words and the support. Thank you.
Back in June, my business, Singularity Sauce Co Ltd failed. A hobby of many years which became my day job from 2019–2025. And a huge part of my life. It’s been absolutely crushing on me mentally.
I’m ready to tell the story now.
I’m ready to tell the story now.
December 3, 2025 at 9:27 PM
Back in June, my business, Singularity Sauce Co Ltd failed. A hobby of many years which became my day job from 2019–2025. And a huge part of my life. It’s been absolutely crushing on me mentally.
I’m ready to tell the story now.
I’m ready to tell the story now.
Brilliant night at the hockey on Saturday. Aberdeen Lynx crushed Kilmarnock Thunder 10-1 and that man there wasn’t taking any shit either. Any other hockey lovers?
December 1, 2025 at 7:31 PM
Brilliant night at the hockey on Saturday. Aberdeen Lynx crushed Kilmarnock Thunder 10-1 and that man there wasn’t taking any shit either. Any other hockey lovers?
Seriously tho. The size of and frequency of mahoosive spiders entering our house this year is not great fun. I’m going to need a bigger capture tub
September 19, 2025 at 11:53 PM
Seriously tho. The size of and frequency of mahoosive spiders entering our house this year is not great fun. I’m going to need a bigger capture tub
Super Bowl ready. Wings sorted, tacos prepp’d, furious levels of hot sauce available. So all that’s left is to just enjoy the whole spectacle while stuffing our faces.
Chiefs or Eagles?
Chiefs or Eagles?
February 9, 2025 at 9:56 PM
Super Bowl ready. Wings sorted, tacos prepp’d, furious levels of hot sauce available. So all that’s left is to just enjoy the whole spectacle while stuffing our faces.
Chiefs or Eagles?
Chiefs or Eagles?
My time on Threads is coming to an end. This reads like “we’re 100% running ads, try and break it to everyone gently so they don’t all leave”. “Where they [ads] are as interesting as organic content.”. By the very nature of ads, that will never be true. This is delusional at best and a lie at worst
January 25, 2025 at 6:33 AM
My time on Threads is coming to an end. This reads like “we’re 100% running ads, try and break it to everyone gently so they don’t all leave”. “Where they [ads] are as interesting as organic content.”. By the very nature of ads, that will never be true. This is delusional at best and a lie at worst
I’m not sorry to see you go though. I’ve been on Twitter since close to the beginning. I saw it change from a positive place to a questionable place. And let’s be honest, it was a cesspit for a while before its current owner took over. But the rapid decline after that takeover was staggering.
January 25, 2025 at 6:25 AM
I’m not sorry to see you go though. I’ve been on Twitter since close to the beginning. I saw it change from a positive place to a questionable place. And let’s be honest, it was a cesspit for a while before its current owner took over. But the rapid decline after that takeover was staggering.
18 years ago I became a dad. I’ve blundered my way through every day since, terrified that I was responsible for another human life. Worried that I was doing everything wrong. But what fun we’ve had. What a girl she has become. My angel. Happy birthday daughter 🎉🥳
January 11, 2025 at 5:23 PM
18 years ago I became a dad. I’ve blundered my way through every day since, terrified that I was responsible for another human life. Worried that I was doing everything wrong. But what fun we’ve had. What a girl she has become. My angel. Happy birthday daughter 🎉🥳
That moment you remember you bought and stashed ice cream in the freezer.
November 19, 2024 at 10:12 PM
That moment you remember you bought and stashed ice cream in the freezer.
Heading in to Aberdeen? Theres a new shop in the Trinity Centre. It’s serving up all sorts of locally made food and drink things. Go see what’s made on your doorstep 🙌
November 15, 2024 at 8:35 AM
Heading in to Aberdeen? Theres a new shop in the Trinity Centre. It’s serving up all sorts of locally made food and drink things. Go see what’s made on your doorstep 🙌