@mdcreative.bsky.social
Transform your social media and digital ministry from stress to success.
Building digital strategies that help ministries reach more people since 2013.
Led by Aussie Dave Adamson.
Building digital strategies that help ministries reach more people since 2013.
Led by Aussie Dave Adamson.
Churches have the best stories to tell because they come from the hope found in the greatest story ever told.
December 3, 2024 at 7:03 PM
Churches have the best stories to tell because they come from the hope found in the greatest story ever told.
17/17 Final thought: This Christmas, let's create space for stories that change lives.
Got questions? DM us.
Nothing excites us more than helping churches share hope effectively.
#ChurchComms #ChristmasOutreach
Got questions? DM us.
Nothing excites us more than helping churches share hope effectively.
#ChurchComms #ChristmasOutreach
December 1, 2024 at 12:55 AM
17/17 Final thought: This Christmas, let's create space for stories that change lives.
Got questions? DM us.
Nothing excites us more than helping churches share hope effectively.
#ChurchComms #ChristmasOutreach
Got questions? DM us.
Nothing excites us more than helping churches share hope effectively.
#ChurchComms #ChristmasOutreach
16/17 We've seen this work in churches of all sizes, all contexts, all budgets.
Because here's what's true:
People don't connect with our marketing.
They connect with moments that are real.
Because here's what's true:
People don't connect with our marketing.
They connect with moments that are real.
December 1, 2024 at 12:55 AM
16/17 We've seen this work in churches of all sizes, all contexts, all budgets.
Because here's what's true:
People don't connect with our marketing.
They connect with moments that are real.
Because here's what's true:
People don't connect with our marketing.
They connect with moments that are real.
15/17 Ready to transform your Christmas outreach?
• Start gathering stories today
• Empower your community to share
• Focus on conversations over campaigns
• Let authenticity lead
• Start gathering stories today
• Empower your community to share
• Focus on conversations over campaigns
• Let authenticity lead
December 1, 2024 at 12:55 AM
15/17 Ready to transform your Christmas outreach?
• Start gathering stories today
• Empower your community to share
• Focus on conversations over campaigns
• Let authenticity lead
• Start gathering stories today
• Empower your community to share
• Focus on conversations over campaigns
• Let authenticity lead
14/17 The power of Christmas isn't in our productions (though they're great).
It's in showing people they can belong before they believe.
It's in sharing stories that echo their own.
It's in creating space for real connection.
It's in showing people they can belong before they believe.
It's in sharing stories that echo their own.
It's in creating space for real connection.
December 1, 2024 at 12:55 AM
14/17 The power of Christmas isn't in our productions (though they're great).
It's in showing people they can belong before they believe.
It's in sharing stories that echo their own.
It's in creating space for real connection.
It's in showing people they can belong before they believe.
It's in sharing stories that echo their own.
It's in creating space for real connection.
13/17 Then, transform your metrics to match what really matters:
Focus less on:
• Attendance predictions
• Marketing reach
• Social media numbers
Celebrate more:
• Story responses
• Real conversations
• Community connections
Focus less on:
• Attendance predictions
• Marketing reach
• Social media numbers
Celebrate more:
• Story responses
• Real conversations
• Community connections
December 1, 2024 at 12:55 AM
13/17 Then, transform your metrics to match what really matters:
Focus less on:
• Attendance predictions
• Marketing reach
• Social media numbers
Celebrate more:
• Story responses
• Real conversations
• Community connections
Focus less on:
• Attendance predictions
• Marketing reach
• Social media numbers
Celebrate more:
• Story responses
• Real conversations
• Community connections
12/17 Kenny Jahng's framework makes this practical:
- Collect stories year-round
- Share behind-the-scenes moments
- Let your community do the talking
- Focus on transformation
- Collect stories year-round
- Share behind-the-scenes moments
- Let your community do the talking
- Focus on transformation
December 1, 2024 at 12:55 AM
12/17 Kenny Jahng's framework makes this practical:
- Collect stories year-round
- Share behind-the-scenes moments
- Let your community do the talking
- Focus on transformation
- Collect stories year-round
- Share behind-the-scenes moments
- Let your community do the talking
- Focus on transformation
11/17 Here's your 4-week roadmap to connection:
Weeks 4-3: Share community stories
Weeks 3-2: Show impact moments
Weeks 2-1: Weave in practical details
Stories lead everything.
Weeks 4-3: Share community stories
Weeks 3-2: Show impact moments
Weeks 2-1: Weave in practical details
Stories lead everything.
December 1, 2024 at 12:55 AM
11/17 Here's your 4-week roadmap to connection:
Weeks 4-3: Share community stories
Weeks 3-2: Show impact moments
Weeks 2-1: Weave in practical details
Stories lead everything.
Weeks 4-3: Share community stories
Weeks 3-2: Show impact moments
Weeks 2-1: Weave in practical details
Stories lead everything.
10/17 As Brady Shearer reminds us:
"The churches seeing the most engagement during Christmas aren't the ones with the biggest budgets — they're the ones who've learned to start conversations instead of just pushing information."
"The churches seeing the most engagement during Christmas aren't the ones with the biggest budgets — they're the ones who've learned to start conversations instead of just pushing information."
December 1, 2024 at 12:55 AM
10/17 As Brady Shearer reminds us:
"The churches seeing the most engagement during Christmas aren't the ones with the biggest budgets — they're the ones who've learned to start conversations instead of just pushing information."
"The churches seeing the most engagement during Christmas aren't the ones with the biggest budgets — they're the ones who've learned to start conversations instead of just pushing information."
9/17 The best part?
This works for churches of every size because every church has stories worth sharing.
Small church? Perfect - you know everyone's story
Big church? Beautiful - you have stories everywhere
This works for churches of every size because every church has stories worth sharing.
Small church? Perfect - you know everyone's story
Big church? Beautiful - you have stories everywhere
December 1, 2024 at 12:55 AM
9/17 The best part?
This works for churches of every size because every church has stories worth sharing.
Small church? Perfect - you know everyone's story
Big church? Beautiful - you have stories everywhere
This works for churches of every size because every church has stories worth sharing.
Small church? Perfect - you know everyone's story
Big church? Beautiful - you have stories everywhere
8/17 Carey Nieuwhof nails it:
"Most churches are still creating social media content like it's 2010. Today's effective communication is native to each platform, authentic, and designed for connection, not just consumption."
"Most churches are still creating social media content like it's 2010. Today's effective communication is native to each platform, authentic, and designed for connection, not just consumption."
December 1, 2024 at 12:55 AM
8/17 Carey Nieuwhof nails it:
"Most churches are still creating social media content like it's 2010. Today's effective communication is native to each platform, authentic, and designed for connection, not just consumption."
"Most churches are still creating social media content like it's 2010. Today's effective communication is native to each platform, authentic, and designed for connection, not just consumption."
7/17 Your digital strategy becomes natural when you lead with stories:
Instagram → Capture real moments
Facebook → Host genuine conversations
TikTok → Share authentic behind-the-scenes
Instagram → Capture real moments
Facebook → Host genuine conversations
TikTok → Share authentic behind-the-scenes
December 1, 2024 at 12:55 AM
7/17 Your digital strategy becomes natural when you lead with stories:
Instagram → Capture real moments
Facebook → Host genuine conversations
TikTok → Share authentic behind-the-scenes
Instagram → Capture real moments
Facebook → Host genuine conversations
TikTok → Share authentic behind-the-scenes
7/17 When we flip the script, amazing things happen.
Instead of: "Don't miss our big production!"
Share: "Meet James. Last Christmas, he walked through our doors feeling alone. Today, he leads our welcome team."
Instead of: "Don't miss our big production!"
Share: "Meet James. Last Christmas, he walked through our doors feeling alone. Today, he leads our welcome team."
December 1, 2024 at 12:55 AM
7/17 When we flip the script, amazing things happen.
Instead of: "Don't miss our big production!"
Share: "Meet James. Last Christmas, he walked through our doors feeling alone. Today, he leads our welcome team."
Instead of: "Don't miss our big production!"
Share: "Meet James. Last Christmas, he walked through our doors feeling alone. Today, he leads our welcome team."
6/17 Here's what we've learned about effective Christmas communication:
The 80/20 Principle that transforms everything:
80% → Real stories and conversations
20% → Service details & logistics
The 80/20 Principle that transforms everything:
80% → Real stories and conversations
20% → Service details & logistics
December 1, 2024 at 12:55 AM
6/17 Here's what we've learned about effective Christmas communication:
The 80/20 Principle that transforms everything:
80% → Real stories and conversations
20% → Service details & logistics
The 80/20 Principle that transforms everything:
80% → Real stories and conversations
20% → Service details & logistics
5/17 Brady Shearer's research shows why this matters:
"The average church spends 90% of their Christmas promotion talking about what they're doing, and only 10% addressing why anyone should care.”
Let's flip those numbers.
"The average church spends 90% of their Christmas promotion talking about what they're doing, and only 10% addressing why anyone should care.”
Let's flip those numbers.
December 1, 2024 at 12:55 AM
5/17 Brady Shearer's research shows why this matters:
"The average church spends 90% of their Christmas promotion talking about what they're doing, and only 10% addressing why anyone should care.”
Let's flip those numbers.
"The average church spends 90% of their Christmas promotion talking about what they're doing, and only 10% addressing why anyone should care.”
Let's flip those numbers.
4/17 The beautiful truth is: Your church already has everything it needs to create meaningful Christmas connections.
Your secret weapon?
The stories of hope, belonging, and transformation already happening in your community.
Your secret weapon?
The stories of hope, belonging, and transformation already happening in your community.
December 1, 2024 at 12:55 AM
4/17 The beautiful truth is: Your church already has everything it needs to create meaningful Christmas connections.
Your secret weapon?
The stories of hope, belonging, and transformation already happening in your community.
Your secret weapon?
The stories of hope, belonging, and transformation already happening in your community.
3/17 Your community's real stories are more compelling than any marketing campaign we could create.
They're authentic, relatable, and they speak directly to what people are actually looking for at Christmas.
They're authentic, relatable, and they speak directly to what people are actually looking for at Christmas.
December 1, 2024 at 12:55 AM
3/17 Your community's real stories are more compelling than any marketing campaign we could create.
They're authentic, relatable, and they speak directly to what people are actually looking for at Christmas.
They're authentic, relatable, and they speak directly to what people are actually looking for at Christmas.
2/17 Our friend Kenny Jahng puts it perfectly:
"The most effective church social media isn't about broadcasting how great your church is - it's about showing how your church serves as a conduit for life change."
"The most effective church social media isn't about broadcasting how great your church is - it's about showing how your church serves as a conduit for life change."
December 1, 2024 at 12:55 AM
2/17 Our friend Kenny Jahng puts it perfectly:
"The most effective church social media isn't about broadcasting how great your church is - it's about showing how your church serves as a conduit for life change."
"The most effective church social media isn't about broadcasting how great your church is - it's about showing how your church serves as a conduit for life change."