Mandy Hoskinson “MediaMandy”
@mediamandy.bsky.social
Marketing Agency Owner in LA following smart, funny people on any app I can find them
Your competitors’ likes aren’t your benchmark. Compare against your own progress, not their vanity metrics.
December 4, 2025 at 2:36 PM
Your competitors’ likes aren’t your benchmark. Compare against your own progress, not their vanity metrics.
People follow people, not logos.
Even in B2B spaces, audiences gravitate toward human tone, perspective, and credibility.
The rise of founder-led + employee-driven content reflects a shift away from corporate polish toward personal resonance.
Brands w authentic internal voices have an advantage.
Even in B2B spaces, audiences gravitate toward human tone, perspective, and credibility.
The rise of founder-led + employee-driven content reflects a shift away from corporate polish toward personal resonance.
Brands w authentic internal voices have an advantage.
December 2, 2025 at 4:25 AM
People follow people, not logos.
Even in B2B spaces, audiences gravitate toward human tone, perspective, and credibility.
The rise of founder-led + employee-driven content reflects a shift away from corporate polish toward personal resonance.
Brands w authentic internal voices have an advantage.
Even in B2B spaces, audiences gravitate toward human tone, perspective, and credibility.
The rise of founder-led + employee-driven content reflects a shift away from corporate polish toward personal resonance.
Brands w authentic internal voices have an advantage.
Consistency compounds quietly.
The most effective growth strategies rarely feel innovative in the moment.
They look like steady publishing rhythms, predictable brand experiences+ disciplined measurement.
While others chase novelty, consistent execution quietly builds a moat of familiarity+ trust.
The most effective growth strategies rarely feel innovative in the moment.
They look like steady publishing rhythms, predictable brand experiences+ disciplined measurement.
While others chase novelty, consistent execution quietly builds a moat of familiarity+ trust.
November 26, 2025 at 2:27 PM
Consistency compounds quietly.
The most effective growth strategies rarely feel innovative in the moment.
They look like steady publishing rhythms, predictable brand experiences+ disciplined measurement.
While others chase novelty, consistent execution quietly builds a moat of familiarity+ trust.
The most effective growth strategies rarely feel innovative in the moment.
They look like steady publishing rhythms, predictable brand experiences+ disciplined measurement.
While others chase novelty, consistent execution quietly builds a moat of familiarity+ trust.
Every viral post eventually meets the reality of the brand’s offer. Make sure the funnel delivers on the promise the content makes.
November 21, 2025 at 4:24 AM
Every viral post eventually meets the reality of the brand’s offer. Make sure the funnel delivers on the promise the content makes.
Turns out this book isn’t about moms, it’s about research.
I did research at UCLA, so a lot of the advice felt pretty obvious, but it’s is a solid primer on research basics.
Rob Fitzpatrick shares what bad research conversations look like + scripts for how to turn an unhelpful conversation around.
I did research at UCLA, so a lot of the advice felt pretty obvious, but it’s is a solid primer on research basics.
Rob Fitzpatrick shares what bad research conversations look like + scripts for how to turn an unhelpful conversation around.
November 15, 2025 at 5:36 PM
Turns out this book isn’t about moms, it’s about research.
I did research at UCLA, so a lot of the advice felt pretty obvious, but it’s is a solid primer on research basics.
Rob Fitzpatrick shares what bad research conversations look like + scripts for how to turn an unhelpful conversation around.
I did research at UCLA, so a lot of the advice felt pretty obvious, but it’s is a solid primer on research basics.
Rob Fitzpatrick shares what bad research conversations look like + scripts for how to turn an unhelpful conversation around.
Marketing teams need to stop treating social media like a “top of funnel” checkbox.
It’s touches the whole funnel.
• Discovery (reach)
• Decision (social proof)
• Loyalty (community)
Measure what matters. Go beyond clicks.
It’s touches the whole funnel.
• Discovery (reach)
• Decision (social proof)
• Loyalty (community)
Measure what matters. Go beyond clicks.
November 13, 2025 at 2:23 PM
Marketing teams need to stop treating social media like a “top of funnel” checkbox.
It’s touches the whole funnel.
• Discovery (reach)
• Decision (social proof)
• Loyalty (community)
Measure what matters. Go beyond clicks.
It’s touches the whole funnel.
• Discovery (reach)
• Decision (social proof)
• Loyalty (community)
Measure what matters. Go beyond clicks.
The algorithm is not your enemy, inconsistency is. Pick a cadence you can actually sustain and stick to it.
October 30, 2025 at 1:21 PM
The algorithm is not your enemy, inconsistency is. Pick a cadence you can actually sustain and stick to it.
You don’t need more followers, you need more advocates. Turn your best followers into brand champions.
October 28, 2025 at 3:32 AM
You don’t need more followers, you need more advocates. Turn your best followers into brand champions.
You can’t A/B test your way out of a weak brand. Clarify your story before you optimize it.
October 23, 2025 at 1:20 PM
You can’t A/B test your way out of a weak brand. Clarify your story before you optimize it.
Engagement is not the same as impact. Define what actually moves the needle for your business.
October 23, 2025 at 1:19 PM
Engagement is not the same as impact. Define what actually moves the needle for your business.
Virality is not a business model. Build for retention before reach.
October 20, 2025 at 1:19 PM
Virality is not a business model. Build for retention before reach.
Good content doesn’t fix bad strategy. Start with your goals, not your grid.
October 16, 2025 at 1:18 PM
Good content doesn’t fix bad strategy. Start with your goals, not your grid.
New Buffer report says you should post 2-5x a week to see good engagement momentum:
buffer.com/resources/ho...
buffer.com/resources/ho...
September 15, 2025 at 1:57 PM
New Buffer report says you should post 2-5x a week to see good engagement momentum:
buffer.com/resources/ho...
buffer.com/resources/ho...
Pro tip: if you're pitching a potential client (or interviewing with them), change your document colors to their brand colors. It creates a subtle psychological signal that you're the right fit.
September 5, 2025 at 11:20 AM
Pro tip: if you're pitching a potential client (or interviewing with them), change your document colors to their brand colors. It creates a subtle psychological signal that you're the right fit.
PSA: Chrome extensions aren't as safe as you think. Popular ones are leaking API keys and user data through basic security flaws. Browser extensions don't get the same scrutiny as mobile apps.
Check before you install!
Check before you install!
September 5, 2025 at 1:49 AM
PSA: Chrome extensions aren't as safe as you think. Popular ones are leaking API keys and user data through basic security flaws. Browser extensions don't get the same scrutiny as mobile apps.
Check before you install!
Check before you install!
Calendly users - if you aren't using the feature to embed clickable time slots into emails, you're missin' out!
September 2, 2025 at 3:15 PM
Calendly users - if you aren't using the feature to embed clickable time slots into emails, you're missin' out!
#ChatGPT's top apps tells you a lot about how people use the tool
September 1, 2025 at 1:10 PM
#ChatGPT's top apps tells you a lot about how people use the tool
Propaganda I'm not falling for ... PAUSE ... is this new, completely wrong, definition of propaganda the internet is actively creating.
May 23, 2025 at 7:36 PM
Propaganda I'm not falling for ... PAUSE ... is this new, completely wrong, definition of propaganda the internet is actively creating.
PSA - it's free to sign and edit PDFs within Google Drive -- even collaboratively. One team member can fill it out, another can edit the others' submissions, etc.
No need to download, edit, and re-upload.
The Lumin PDF app has all the basic PDF editing functions. Signing, editing, etc is all free.
No need to download, edit, and re-upload.
The Lumin PDF app has all the basic PDF editing functions. Signing, editing, etc is all free.
May 22, 2025 at 8:59 PM
PSA - it's free to sign and edit PDFs within Google Drive -- even collaboratively. One team member can fill it out, another can edit the others' submissions, etc.
No need to download, edit, and re-upload.
The Lumin PDF app has all the basic PDF editing functions. Signing, editing, etc is all free.
No need to download, edit, and re-upload.
The Lumin PDF app has all the basic PDF editing functions. Signing, editing, etc is all free.
Reposted by Mandy Hoskinson “MediaMandy”
dad birthday funny cryptocurrency
May 19, 2025 at 3:58 AM
dad birthday funny cryptocurrency
AI written #LinkedIn comments are soooo bad! Why are we doing this? Who is being fooled by these? Who is making a purchase because they saw a comment like this? How is this worth it?
May 19, 2025 at 9:41 PM
AI written #LinkedIn comments are soooo bad! Why are we doing this? Who is being fooled by these? Who is making a purchase because they saw a comment like this? How is this worth it?
🏳️🌈 10 year anniversary of an eventful family visit in LA
May 7, 2025 at 7:43 PM
🏳️🌈 10 year anniversary of an eventful family visit in LA
Reposted by Mandy Hoskinson “MediaMandy”
Is anybody missing two jets? I found two jets. I will leave them on the lawn until noon, otherwise they're going OBO on Facebook marketplace.
May 7, 2025 at 4:38 PM
Is anybody missing two jets? I found two jets. I will leave them on the lawn until noon, otherwise they're going OBO on Facebook marketplace.
Alll y’all procrastinators made me nervous to see if I **also** didn’t have a Real ID?
I had to go check…
…I’ve had one since 2018.
Anxiety pays off sometimes.
I had to go check…
…I’ve had one since 2018.
Anxiety pays off sometimes.
May 6, 2025 at 8:18 PM
Alll y’all procrastinators made me nervous to see if I **also** didn’t have a Real ID?
I had to go check…
…I’ve had one since 2018.
Anxiety pays off sometimes.
I had to go check…
…I’ve had one since 2018.
Anxiety pays off sometimes.