This IKEA ad appealed to hip, young Americans without funds for long-lasting furniture. By humorously upending the cultural myth that furniture has sentimental value, IKEA reframed the poor durability of their products as an opportunity for frequent upgrades.
#Media180Winter25

youtu.be/dBqhIVyfsRg

I made this in response to McLuhan's claim that the rules that govern a medium's format determine culture, Carr's claim that the Internet culture is changing how we think, and our discussion about how profit motive determines the type of content prioritized in different media.
#Media180winter25