Metia Group
@metiagroup.bsky.social
Global #digitalmarketing agency with offices in London, Seattle, Austin, and Singapore.
Pinned
Metia Group
@metiagroup.bsky.social
· Jan 16
#AI changes everything and will dominate boardroom discussions this year.
Discover how leveraging #data insights and establishing clear principles can transform your B2B marketing programs.
Download our 2025 trends #report to learn more - info.metia.com/metia-2025-t...
Discover how leveraging #data insights and establishing clear principles can transform your B2B marketing programs.
Download our 2025 trends #report to learn more - info.metia.com/metia-2025-t...
This week’s newsletter explores the evolution of real-time #data in #financial services. We look at how frameworks are enabling organisations to operationalise real-time data and why banks are under pressure to speed up real-time payment adoption. Read and subscribe here:
Fintech Forward: The evolution of real-time data in financial services
While the use of real-time data in financial markets has long been indispensable, real-time data processing is fast becoming essential in empowering all aspects of our digital world. Life happens in…
tinyurl.com
May 7, 2025 at 3:16 PM
This week’s newsletter explores the evolution of real-time #data in #financial services. We look at how frameworks are enabling organisations to operationalise real-time data and why banks are under pressure to speed up real-time payment adoption. Read and subscribe here:
Klarna has crossed 11 million active customers in the UK and has doubled its merchant base in a year to 60,000. The UK is now Klarna’s third-biggest market globally, with revenue up 30% in 2024 alone. Via Fintech Finance News
tinyurl.com/k57vcnav
tinyurl.com/k57vcnav
Klarna Hits 11 Million UK Customers as UK Revenue Soars 30% in Breakout 2024
Klarna crossed 11 million active customers and has doubled its merchant base in a year in the UK to 60,000
tinyurl.com
May 7, 2025 at 1:52 PM
Klarna has crossed 11 million active customers in the UK and has doubled its merchant base in a year to 60,000. The UK is now Klarna’s third-biggest market globally, with revenue up 30% in 2024 alone. Via Fintech Finance News
tinyurl.com/k57vcnav
tinyurl.com/k57vcnav
Reposted by Metia Group
The gap between life expectancy and #financial planning presents an opportunity for #wealth managers to expand their services. This article explores how advisors can support high-net-worth clients who are living longer and need sustainable financial solutions. Via Forbes
tinyurl.com/2vh9krc8
tinyurl.com/2vh9krc8
Longevity Is The New Legacy: How Wealth Managers Can Help Clients (And Themselves)
Everyone knows we’re living longer. Too few are planning for what it really costs to fund
those extra years.
tinyurl.com
May 7, 2025 at 1:51 PM
The gap between life expectancy and #financial planning presents an opportunity for #wealth managers to expand their services. This article explores how advisors can support high-net-worth clients who are living longer and need sustainable financial solutions. Via Forbes
tinyurl.com/2vh9krc8
tinyurl.com/2vh9krc8
Meta claims #AI is “redefining” #advertising, as the platform identifies improving its ad proposition. CEO Mark Zuckerberg prioritised improving advertising, alongside creating more engaging experiences to improve efficiencies for brands through AI tools. Via MarketingWeek
tinyurl.com
May 6, 2025 at 2:25 PM
Meta claims #AI is “redefining” #advertising, as the platform identifies improving its ad proposition. CEO Mark Zuckerberg prioritised improving advertising, alongside creating more engaging experiences to improve efficiencies for brands through AI tools. Via MarketingWeek
The European Central Bank is preparing for a #digital euro by launching an innovation platform with around 70 private participants to explore its features. European lawmakers will decide by year-end on the rollout. @finextra.bsky.social
tinyurl.com/2vedcba2
tinyurl.com/2vedcba2
ECB onboards private sector firms to digital euro innovation platform
The European Central Bank is stepping up preparatory work on a digital euro, opening an innovation platform where nearly 70 private sector market participants can explore functionalities and use cases...
tinyurl.com
May 6, 2025 at 11:24 AM
The European Central Bank is preparing for a #digital euro by launching an innovation platform with around 70 private participants to explore its features. European lawmakers will decide by year-end on the rollout. @finextra.bsky.social
tinyurl.com/2vedcba2
tinyurl.com/2vedcba2
The importance of clean, enriched data in #B2B sales and #marketing is becoming increasingly recognised for effective targeting and #automation. With this in mind, MarTech offers key insights to help #marketers evaluate #B2B data vendors effectively.
5 tips for marketers planning to evaluate B2B data vendors | MarTech
Need a B2B data vendor to help with enrichment or hygiene? Review this list of five tips first.
tinyurl.com
May 2, 2025 at 2:01 PM
The importance of clean, enriched data in #B2B sales and #marketing is becoming increasingly recognised for effective targeting and #automation. With this in mind, MarTech offers key insights to help #marketers evaluate #B2B data vendors effectively.
The UK's Treasury Committee has proposed the idea of legislation requiring shops to continue accepting cash, highlighting concerns that the decline in cash acceptance could create a divided society, impacting the most vulnerable. Via @finextra.bsky.social
tinyurl.com/ybejd3wu
tinyurl.com/ybejd3wu
UK Treasury Committee says shops might have to be forced to accept cash in the future
The UK's Treasury Committee has floated the idea of introducing legislation to force shops to accept cash in the future, warning that a lack of action from the Government to tackle declining cash acce...
tinyurl.com
May 2, 2025 at 9:44 AM
The UK's Treasury Committee has proposed the idea of legislation requiring shops to continue accepting cash, highlighting concerns that the decline in cash acceptance could create a divided society, impacting the most vulnerable. Via @finextra.bsky.social
tinyurl.com/ybejd3wu
tinyurl.com/ybejd3wu
Corporate treasurers are realising the value of using #data analytics to get deeper insights into risk management and overall #financial performance. The Global Treasurer discusses how advanced #analytics helps teams to make more informed decisions and drive greater value.
tinyurl.com/25wndneh
tinyurl.com/25wndneh
Harnessing Analytics for Strategic Treasury Decisions - The Global Treasurer
Explore how data analytics, AI, and machine learning are transforming treasury decision-making in 2025.
tinyurl.com
May 1, 2025 at 1:26 PM
Corporate treasurers are realising the value of using #data analytics to get deeper insights into risk management and overall #financial performance. The Global Treasurer discusses how advanced #analytics helps teams to make more informed decisions and drive greater value.
tinyurl.com/25wndneh
tinyurl.com/25wndneh
What an incredible day at the FinTech Marketing Conference 2025 yesterday! We loved exhibiting and diving into the future of #financial services & #technology marketing. Big thanks to everyone who stopped by our stand and stay tuned for the results of our thought leadership competition!
May 1, 2025 at 10:22 AM
What an incredible day at the FinTech Marketing Conference 2025 yesterday! We loved exhibiting and diving into the future of #financial services & #technology marketing. Big thanks to everyone who stopped by our stand and stay tuned for the results of our thought leadership competition!
While the UK economy grew just 1.1% in 2024, digital advertising made strong gains. Overall, the UK’s digital ad market grew 13% last year to £35.5bn. Brands invested in video display advertising at a greater rate, with video spend up 20% to £8.3bn. Via Marketing Week
tinyurl.com
April 29, 2025 at 2:07 PM
While the UK economy grew just 1.1% in 2024, digital advertising made strong gains. Overall, the UK’s digital ad market grew 13% last year to £35.5bn. Brands invested in video display advertising at a greater rate, with video spend up 20% to £8.3bn. Via Marketing Week
According to Mastercard, #stablecoins are shifting from #crypto trading tools to efficient solutions for payments and remittances. However, the widespread adoption depends on everyday utility, seamless integration and a user-friendly experience. Via @finextra.bsky.social
tinyurl.com/mr2b5w2b
tinyurl.com/mr2b5w2b
Mastercard takes 360-degree approach to cover stablecoin transactions
Mastercard is doubling down on stablecoins, unveiling new global end-to-end acceptance and payments capabilities.
tinyurl.com
April 29, 2025 at 9:55 AM
According to Mastercard, #stablecoins are shifting from #crypto trading tools to efficient solutions for payments and remittances. However, the widespread adoption depends on everyday utility, seamless integration and a user-friendly experience. Via @finextra.bsky.social
tinyurl.com/mr2b5w2b
tinyurl.com/mr2b5w2b
Wishing everyone a happy St George’s Day from the team at Metia! Today, we celebrate the heritage and history of the day and reflect on the sense of community that brings people together.
April 28, 2025 at 11:35 AM
Wishing everyone a happy St George’s Day from the team at Metia! Today, we celebrate the heritage and history of the day and reflect on the sense of community that brings people together.
Forecasts predict that by 2026, 90% of online content will be AI-generated. #Marketers must adapt to AI's impact on content creation and #optimisation. However, brands’ readiness to deliver value will depend on several factors.
Read more here: tinyurl.com/33uaf8f5
Read more here: tinyurl.com/33uaf8f5
GenAI, agentic AI, and I: The changing face of content, campaigns, and creativity
Forecasts predict that 90% of the content available on the internet will be generated by AI in some capacity by 2026. It’s a given that marketers will increasingly need to ensure they are effectively ...
tinyurl.com
April 25, 2025 at 3:31 PM
Forecasts predict that by 2026, 90% of online content will be AI-generated. #Marketers must adapt to AI's impact on content creation and #optimisation. However, brands’ readiness to deliver value will depend on several factors.
Read more here: tinyurl.com/33uaf8f5
Read more here: tinyurl.com/33uaf8f5
The Bank of England published its latest update on preparations for the potential launch of a #digital pound. The report showed that offline #payments continue to remain a 'head-scratcher for the authority’s CBDC team'. Via Global Government Fintech
tinyurl.com/4rz9mbjr
tinyurl.com/4rz9mbjr
Digital pound latest: offline payments (still) ‘challenging’, BoE finds -
The BoE has published its latest technical update on a potential digital pound, focused on the challenges of offline payments.
tinyurl.com
April 25, 2025 at 1:34 PM
The Bank of England published its latest update on preparations for the potential launch of a #digital pound. The report showed that offline #payments continue to remain a 'head-scratcher for the authority’s CBDC team'. Via Global Government Fintech
tinyurl.com/4rz9mbjr
tinyurl.com/4rz9mbjr
Google has abandoned plans to introduce a third-party cookie opt-out option for users in a reversal of its long-running strategy to phase out the tracking #technology. With this in mind, MarketingWeek explores what's next for #marketers.
tinyurl.com/mved2j7n
tinyurl.com/mved2j7n
What next as Google ditches opt-out for third-party cookies?
In the latest development of a five-year long journey, Google has abandoned plans to introduce a third-party cookie opt-out option for users.
tinyurl.com
April 24, 2025 at 1:13 PM
Google has abandoned plans to introduce a third-party cookie opt-out option for users in a reversal of its long-running strategy to phase out the tracking #technology. With this in mind, MarketingWeek explores what's next for #marketers.
tinyurl.com/mved2j7n
tinyurl.com/mved2j7n
Lloyds Bank has moved its #lending infrastructure to the cloud, overcoming outdated systems that reduced growth and customer needs. This change resolves #digital inconsistencies and enables integration of new #data for responsible lending. Via @finextra.bsky.social
tinyurl.com/y4hts4kt
tinyurl.com/y4hts4kt
Lloyds moves legacy lending infrastructure to the cloud
Lloyds Banking Group has shifted its lending infrastructure to the cloud, retiring more than 20 on-premises applications and resolving over 50 system limitations.
tinyurl.com
April 24, 2025 at 10:31 AM
Lloyds Bank has moved its #lending infrastructure to the cloud, overcoming outdated systems that reduced growth and customer needs. This change resolves #digital inconsistencies and enables integration of new #data for responsible lending. Via @finextra.bsky.social
tinyurl.com/y4hts4kt
tinyurl.com/y4hts4kt
Wishing you a Happy Easter from the team at Metia! May this season of renewal bring peace, joy, and new beginnings to you and your loved ones.
#HappyEaster #Spring
#HappyEaster #Spring
April 17, 2025 at 5:57 PM
Wishing you a Happy Easter from the team at Metia! May this season of renewal bring peace, joy, and new beginnings to you and your loved ones.
#HappyEaster #Spring
#HappyEaster #Spring
Understanding customers is a key part of any successful marketing strategy. With this in mind, MarTechCube explores the shift from Customer Relationship Management (CRM) to Customer Data Platform (CDP) and how marketing platforms are evolving to offer deeper customer insights. tinyurl.com/2svj3f9k
From CRM to CDP: Understanding the Evolution of Marketing Platforms
Explore the shift from CRM to CDP and discover how modern marketing platforms are evolving to offer deeper customer insights, personalization, and data-driven engagement strategies.
tinyurl.com
April 17, 2025 at 1:13 PM
Understanding customers is a key part of any successful marketing strategy. With this in mind, MarTechCube explores the shift from Customer Relationship Management (CRM) to Customer Data Platform (CDP) and how marketing platforms are evolving to offer deeper customer insights. tinyurl.com/2svj3f9k
Offline #payment functionality is technically feasible for a future #digital pound but it comes with challenges, according to the Bank of England. The heavy reliance on secure elements for offline mean that if they were breached, double spending and counterfeiting might occur. tinyurl.com/53p83enn
Digital pound offline payments 'challenging' - BofE
Offline payment functionality is technically feasible for a future digital pound but there are trade-offs that make it challenging, according to new Bank of England research.
tinyurl.com
April 17, 2025 at 9:42 AM
Offline #payment functionality is technically feasible for a future #digital pound but it comes with challenges, according to the Bank of England. The heavy reliance on secure elements for offline mean that if they were breached, double spending and counterfeiting might occur. tinyurl.com/53p83enn
Marketing is grounded in understanding customers, but the tools available to decode behaviours are evolving. In this article, we delve into intent data, a synthesis of behavioural science and predictive analytics, to discover its role in the evolution of #marketing programmes. tinyurl.com/3xcfy6bf
Why intent data is the next evolution in behavioral science that will spearhead your marketing programs
Marketing has always been grounded in understanding customers, but the tools and methods available to decode behaviors are evolving rapidly. Intent data, a powerful synthesis of behavioral science and...
tinyurl.com
April 15, 2025 at 2:22 PM
Marketing is grounded in understanding customers, but the tools available to decode behaviours are evolving. In this article, we delve into intent data, a synthesis of behavioural science and predictive analytics, to discover its role in the evolution of #marketing programmes. tinyurl.com/3xcfy6bf
A recent Bank of England project assessed the feasibility of offline #payment functionality for a #digital pound. While technically possible, challenges remain regarding user experience and preventing double spending and counterfeiting. tinyurl.com/y3wycneu
Digital pound experiment report: Offline payments
This project aimed to assess whether it is technically feasible to implement an offline payment functionality for a digital pound.
tinyurl.com
April 15, 2025 at 10:54 AM
A recent Bank of England project assessed the feasibility of offline #payment functionality for a #digital pound. While technically possible, challenges remain regarding user experience and preventing double spending and counterfeiting. tinyurl.com/y3wycneu
Reposted by Metia Group
AI ‘application’ start-ups become big businesses in new tech race
https://www.ft.com/content/fd6a895e-d296-4dab-9aab-15a1559ea054
https://www.ft.com/content/fd6a895e-d296-4dab-9aab-15a1559ea054
AI ‘application’ start-ups become big businesses in new tech race
Companies building consumer products on top of LLMs are growing fast and attracting investor interest
www.ft.com
April 14, 2025 at 4:21 AM
AI ‘application’ start-ups become big businesses in new tech race
https://www.ft.com/content/fd6a895e-d296-4dab-9aab-15a1559ea054
https://www.ft.com/content/fd6a895e-d296-4dab-9aab-15a1559ea054
A Juniper study predicts the number of UK residents using #digital identity apps will grow to 25.5 million by 2029. While third-party identity apps are losing popularity, overall adoption will rise offering a more regulated platform for accessing government services.
tinyurl.com/4uj7efe4
tinyurl.com/4uj7efe4
tinyurl.com
April 14, 2025 at 1:44 PM
A Juniper study predicts the number of UK residents using #digital identity apps will grow to 25.5 million by 2029. While third-party identity apps are losing popularity, overall adoption will rise offering a more regulated platform for accessing government services.
tinyurl.com/4uj7efe4
tinyurl.com/4uj7efe4
Businesses need to reduce customer effort to boost #brand perception. A new report found that 84% of respondents felt they had to exert significant effort to find information or get assistance, highlighting its impact on brand loyalty. Via MarTech
5 areas where businesses need to improve their customer experience | MarTech
Customers lose faith in brands when they feel they're putting in too much effort.
tinyurl.com
April 11, 2025 at 2:50 PM
Businesses need to reduce customer effort to boost #brand perception. A new report found that 84% of respondents felt they had to exert significant effort to find information or get assistance, highlighting its impact on brand loyalty. Via MarTech
As organisations rush to implement #AI tools, a key concern among business leaders and decision makers is the level of ROI they can expect from AI projects. In an article for Node, Adam Lieberman, Chief AI Officer at Finastra discusses how to maximise AI project success.
NODE - How to maximise AI project success
Discover how to drive ROI from AI projects with clear objectives, data readiness, and a flexible, fail-fast mindset. Insights from Finastra’s Chief AI Officer.
tinyurl.com
April 11, 2025 at 12:33 PM
As organisations rush to implement #AI tools, a key concern among business leaders and decision makers is the level of ROI they can expect from AI projects. In an article for Node, Adam Lieberman, Chief AI Officer at Finastra discusses how to maximise AI project success.