Key findings:
🎭 Facial expressions predict engagement better than text/speech sentiment
📚 Informational content outperforms emotional support content!
🕺 Effects of cross-modal interactions are threshold-dependent (e.g. humor in text and meme visuals boost engagement when both are salient in a post.)
🎭 Facial expressions predict engagement better than text/speech sentiment
📚 Informational content outperforms emotional support content!
🕺 Effects of cross-modal interactions are threshold-dependent (e.g. humor in text and meme visuals boost engagement when both are salient in a post.)
January 22, 2026 at 5:28 PM
Key findings:
🎭 Facial expressions predict engagement better than text/speech sentiment
📚 Informational content outperforms emotional support content!
🕺 Effects of cross-modal interactions are threshold-dependent (e.g. humor in text and meme visuals boost engagement when both are salient in a post.)
🎭 Facial expressions predict engagement better than text/speech sentiment
📚 Informational content outperforms emotional support content!
🕺 Effects of cross-modal interactions are threshold-dependent (e.g. humor in text and meme visuals boost engagement when both are salient in a post.)
We applied the methodology on 160K+ mental-health-related TikToks to understand how text, visuals, and audio shape engagement.
January 22, 2026 at 5:27 PM
We applied the methodology on 160K+ mental-health-related TikToks to understand how text, visuals, and audio shape engagement.