More about the book here: www.routledge.com/Social-Media...

You can pre-order from Routledge here:
tinyurl.com/54xars2p
Use the discount code 26SMA1 and you get 20 per cent off:
#SocialMediaForResearchImpact #Unboxing

In 'Social Media for Research Impact', Marcel Bogers @bogers.bsky.social and I explore how researchers are using social media to meet peers, listen to stakeholders, and build relationships over time.

Oh thanks Nathalie! I appreciate it 😀

Good point Ira!

I think tweetorial is actually just right Jorge 😁 The word has such a history, and it is an emergent, user-invented genre that has jumped from one platform to another. Sure, it associates back to the old scientific Twitter: but surely, after it turned into X, the word is kind of subversive!

8/ People like @lassehjorthmadsen.bsky.social , @mariaa.bsky.social and @nathalievanraemdonck.com might be interested in this longer interview with one of the founding fathers of the tweetorial Tony Breu, which I hope that you will read:
mikeyoungacademy.dk/tweetorials-...

7/ Some formats are worth saving. The tweetorial is one of them. Platforms like Bluesky have a tweetorial functionality built around them, and I hope that tweetorials are ripe for re-emergence!

6/ He is one of the cases in the book Social Media for Research Impact which I have written with
@bogers.bsky.social and which is coming out in January:
mikeyoungacademy.dk/book-social-...

5/ Tony Breu helped shape tweetorials into a genre. He’s written over 130 on medical questions — some of which led to new research projects and clinical trials. Here is a link to a google doc with all his tweetorials:
docs.google.com/spreadsheets...

4/ They fit perfectly into scientific work culture. They are written to incite real curiosity — not just clicks. And they work. For explaining complex topics, sharing research and for thinking WITH others, not just AT them. Here is a screenshot of another one from the former Twitter.

3/ Tweetorials were invented by scientists, and took off at the end of the 2010s as an information dense thread of potentially re-postable posts. They were often structured like a hyper-condensed scientific paper, with a question, methods, discussion and conclusion section. Here is one by Tony Breu:

2/ As a genre, tweetorials don’t play well on places that want you to share one-off pieces of ‘content‘ (like on LinkedIn). But this is a good thing. They are works of art, made for long-term consumption. Refreshing!
Here is one by on Bluesky by @jorge-morales.bsky.social
bsky.app/profile/jorg...

😀 I live and work in Europe and your method would be very, very difficult, but I think actually more do-able if you limited yourself to muting US politics. You would feel like one of those Chinese internet censors, constantly looking for bew offending words though 😀

This is actually an interesting method. Especially if someone just shared a macro list with all the muted keywords. I imagine, however, that would be lots of posts that would slip through the cracks!

8 / Our book can be pre-ordered on Routledge here:
www.routledge.com/Social-Media...
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