Mosaic Media
@mosaic-media.bsky.social
Mosaic Media is a collection of media buying experts and creative strategists who negotiate, purchase, and monitor advertising space and airtime with the experience to meet all your campaign needs, freeing you to focus on the creative and client goals.
The rise of AI tools like Google's Gemini has increased the competition for online visibility, prompting educational marketers to invest more heavily in digital strategies.
#mediaplanning #mediabuying #mediamarketing
#mediaplanning #mediabuying #mediamarketing
The mathematics of AI: Gemini pushing ed institutes’ digital marketing cost? - Exchange4media
Appearing on the first page of Google search results is no longer sufficient—institutions now need to optimize for AI-driven summaries, focusing on structured data, comprehensive content, say experts
buff.ly
February 12, 2025 at 7:58 PM
The rise of AI tools like Google's Gemini has increased the competition for online visibility, prompting educational marketers to invest more heavily in digital strategies.
#mediaplanning #mediabuying #mediamarketing
#mediaplanning #mediabuying #mediamarketing
Geolocation targeting pop-ups are adaptable web ads that change based on where your audience is located. Showing people unique offers based on where they live is a great way to capture attention.
#mediabuying #mediaplanning #mediamarketing
#mediabuying #mediaplanning #mediamarketing
6 pop-up ad targeting techniques to boost results (Part 1) - SmartBrief
Pop-up ads can boost conversions and on-site engagement – if done correctly. Here are six pop-up targeting techniques.
buff.ly
February 11, 2025 at 12:25 AM
Geolocation targeting pop-ups are adaptable web ads that change based on where your audience is located. Showing people unique offers based on where they live is a great way to capture attention.
#mediabuying #mediaplanning #mediamarketing
#mediabuying #mediaplanning #mediamarketing
Advertisers may be heading into an era of consolidation, if lower interest rates, a stabler economy, and a more favorable regulatory landscape set the stage for a blizzard of deal-making.
#mediaplanning #mediabuying #mediamarketing
#mediaplanning #mediabuying #mediamarketing
Get ready for consolidation in 2025, media investors say
“Everybody has woken up,” one investor said.
buff.ly
February 5, 2025 at 1:02 AM
Advertisers may be heading into an era of consolidation, if lower interest rates, a stabler economy, and a more favorable regulatory landscape set the stage for a blizzard of deal-making.
#mediaplanning #mediabuying #mediamarketing
#mediaplanning #mediabuying #mediamarketing
In healthcare marketing, generative AI and predictive analytics help influence behavior by identifying patterns, behaviors and disease states within the data that relates to both the patient and the healthcare provider.
#mediaplanning #mediabuying #mediamarketing
buff.ly/3E7WrVm
#mediaplanning #mediabuying #mediamarketing
buff.ly/3E7WrVm
Turning nudges into big wins in point-of-care marketing
How artificial intelligence can deliver more meaningful business outcomes for marketers.
buff.ly
February 4, 2025 at 1:55 AM
In healthcare marketing, generative AI and predictive analytics help influence behavior by identifying patterns, behaviors and disease states within the data that relates to both the patient and the healthcare provider.
#mediaplanning #mediabuying #mediamarketing
buff.ly/3E7WrVm
#mediaplanning #mediabuying #mediamarketing
buff.ly/3E7WrVm
Consumers are expected to spend a record $27.5 billion on Valentine’s Day this year. The most popular gift categories in 2025 include candy (56%), flowers (40%), greeting cards (40%), an evening out (35%) and jewelry (22%).
#mediaplanning #mediabuying #mediamarketing
#mediaplanning #mediabuying #mediamarketing
NRF | NRF Survey: Valentine’s Day Spending Reaches Record $27.5 Billion
Consumers are expected to spend a record $27.5 billion on Valentine’s Day this year.
buff.ly
February 1, 2025 at 1:47 AM
Consumers are expected to spend a record $27.5 billion on Valentine’s Day this year. The most popular gift categories in 2025 include candy (56%), flowers (40%), greeting cards (40%), an evening out (35%) and jewelry (22%).
#mediaplanning #mediabuying #mediamarketing
#mediaplanning #mediabuying #mediamarketing
January 30, 2025 at 7:30 PM
44% of American consumers feel “ignored” by most advertisers, according to recent data. Those feeling the most ignored tend to be White, suburban consumers making over $100,000 a year.
#mediamarketing #mediaplanning #mediabuying
#mediamarketing #mediaplanning #mediabuying
Nearly half of consumers feel ignored by marketers: Here’s what the numbers say
Among consumers who feel ignored, 75% would rather support brands that align with their values, iHeartMedia’s research found.
buff.ly
January 28, 2025 at 10:41 PM
44% of American consumers feel “ignored” by most advertisers, according to recent data. Those feeling the most ignored tend to be White, suburban consumers making over $100,000 a year.
#mediamarketing #mediaplanning #mediabuying
#mediamarketing #mediaplanning #mediabuying
In regards to sports marketing, several soccer, basketball, and racing marketing execs break down what they anticipate will be their greatest challenges and opportunities this year.
#mediaplanning #mediabuying #mediamarkeing
#mediaplanning #mediabuying #mediamarkeing
Sports marketing’s biggest opportunities and challenges in 2025, according to execs
“The challenge now becomes staying true to our identity that has brought us to this point,” one exec said.
buff.ly
January 27, 2025 at 9:48 PM
In regards to sports marketing, several soccer, basketball, and racing marketing execs break down what they anticipate will be their greatest challenges and opportunities this year.
#mediaplanning #mediabuying #mediamarkeing
#mediaplanning #mediabuying #mediamarkeing
With the TikTok ban on hold for now, it's been reported that Meta would pay some TikTok creators to post on Instagram and Facebook, and will release a CapCut-like video editing app called Instagram Edits next month.
#mediamarketing #mediaplanning #mediabuying
TikTok is back—for now. What happens next?
Whether Trump can delay implementation of the ban through an executive order is up in the air.
buff.ly
January 25, 2025 at 12:04 AM
With the TikTok ban on hold for now, it's been reported that Meta would pay some TikTok creators to post on Instagram and Facebook, and will release a CapCut-like video editing app called Instagram Edits next month.
#mediamarketing #mediaplanning #mediabuying
As media marketers, leveraging personalization is no longer optional — it’s essential for capturing attention and boosting engagement.
#mediamarketing #mediaplanning #mediabuying
#mediamarketing #mediaplanning #mediabuying
Ways to Personalize Your Message and Boost Engagement - Mosaic Media
As media marketers, leveraging personalization is no longer optional — it’s essential for capturing attention and boosting engagement. With recent advances in technology and data analytics, marketers ...
mosaic.agency
January 23, 2025 at 11:16 PM
As media marketers, leveraging personalization is no longer optional — it’s essential for capturing attention and boosting engagement.
#mediamarketing #mediaplanning #mediabuying
#mediamarketing #mediaplanning #mediabuying