Lee Procida @ Mountwell Marketing
@mountwell.bsky.social
I'm the founder of Mountwell Marketing, a full-service local marketing agency serving growing businesses in Greater Philadelphia.
Pinned
Mountwell Marketing > Launch and Grow Your Local Business
We are a unique, full-service marketing agency that does one thing incredibly well: launch and grow local businesses in Greater Philadelphia.
www.mountwell.marketing
Hello Bluesky world! This is Lee, founder and president of Mountwell Marketing, a full-service agency focused on helping small businesses in Greater Philadelphia. You can learn more about us here: www.mountwell.marketing
There is one thing no one can deny that SEOs have been incredibly successful at: convincing non-marketers that EVERYTHING revolves around SEO. 😅
July 15, 2025 at 10:56 PM
There is one thing no one can deny that SEOs have been incredibly successful at: convincing non-marketers that EVERYTHING revolves around SEO. 😅
Can anyone explain why this is still a thing when social platforms don't even display content chronologically? These articles always gloss over why the time at which you post would even matter.
blog.hootsuite.com/best-time-to...
blog.hootsuite.com/best-time-to...
Best time to post on social media: Q1 2025 update
The overall best time to post on social media in 2025 is 12 PM on Fridays. Dig in for recommendations for specific networks and industries.
blog.hootsuite.com
March 11, 2025 at 11:26 PM
Can anyone explain why this is still a thing when social platforms don't even display content chronologically? These articles always gloss over why the time at which you post would even matter.
blog.hootsuite.com/best-time-to...
blog.hootsuite.com/best-time-to...
I just got access to Google's new "Ask for me" feature and gave it a whirl. Here was my experience, and my perspective on what it means for small businesses.
www.mountwell.marketing/well-said/ai...
www.mountwell.marketing/well-said/ai...
AI phone calls are coming for small businesses. Here’s what to know and how to prepare. > Mountwell Marketing
Testing Google’s new “Ask for me” feature, and how small businesses can prepare themselves for more AI agent interactions in the future.
www.mountwell.marketing
March 3, 2025 at 9:25 PM
I just got access to Google's new "Ask for me" feature and gave it a whirl. Here was my experience, and my perspective on what it means for small businesses.
www.mountwell.marketing/well-said/ai...
www.mountwell.marketing/well-said/ai...
After a brief reprieve, I’ve received 5 calls today from spammers claiming I need to verify my Google Business Profile, all from different local-looking numbers.
February 12, 2025 at 9:20 PM
After a brief reprieve, I’ve received 5 calls today from spammers claiming I need to verify my Google Business Profile, all from different local-looking numbers.
Google updated this faster than it takes many small business owners to claim and update their own Google Business Profile. 🙃
February 11, 2025 at 2:58 PM
Google updated this faster than it takes many small business owners to claim and update their own Google Business Profile. 🙃
Wow, just found an internet time capsule. Website I'm working on had blocks of invisible text stuffed with hundreds of keywords. 🤣🤣🤣🤣🤣
February 6, 2025 at 1:16 AM
Wow, just found an internet time capsule. Website I'm working on had blocks of invisible text stuffed with hundreds of keywords. 🤣🤣🤣🤣🤣
Why is no one talking about Canva's Dream Lab AI image maker? I consistently find it creates exactly what I'm imagining on the first try, while Midjourney, DALL-E, Stable Diffusion and others often do all kinds of things I didn't ask for. Just deleted my Midjourney subscription.
February 4, 2025 at 1:29 PM
Why is no one talking about Canva's Dream Lab AI image maker? I consistently find it creates exactly what I'm imagining on the first try, while Midjourney, DALL-E, Stable Diffusion and others often do all kinds of things I didn't ask for. Just deleted my Midjourney subscription.
I really want to believe in Bluesky, but the Discover feed algo is the worst I've seen in any social media app. I pretty much only follow marketers and sports journalists, but my feed is currently a strange mix of political crap I specifically came here to avoid and ... lots of mushroom photos?
February 4, 2025 at 4:59 AM
I really want to believe in Bluesky, but the Discover feed algo is the worst I've seen in any social media app. I pretty much only follow marketers and sports journalists, but my feed is currently a strange mix of political crap I specifically came here to avoid and ... lots of mushroom photos?
Very interesting test Google's rolling out here small business owners should definitely be aware of. Suspect many will hang up immediately if not aware of this new service, thinking these calls are spam. Auto repair is a curious vertical to choose as a pilot, too.
www.theverge.com/news/603501/...
www.theverge.com/news/603501/...
Google’s ‘Ask for Me’ uses AI to call local businesses for you
Will you let AI book your next oil change?
www.theverge.com
February 4, 2025 at 1:31 AM
Very interesting test Google's rolling out here small business owners should definitely be aware of. Suspect many will hang up immediately if not aware of this new service, thinking these calls are spam. Auto repair is a curious vertical to choose as a pilot, too.
www.theverge.com/news/603501/...
www.theverge.com/news/603501/...
Feeling pretty normal today as someone who mainly watched TikToks when they got recycled on Instagram like a good Millennial
January 19, 2025 at 2:08 PM
Feeling pretty normal today as someone who mainly watched TikToks when they got recycled on Instagram like a good Millennial
TikTok employees pitched a brand and PR campaign in 2023 to prevent a ban, but leadership didn’t approve it. (From @sapna.bsky.social et al. in @nytimes.com)
January 18, 2025 at 4:53 PM
TikTok employees pitched a brand and PR campaign in 2023 to prevent a ban, but leadership didn’t approve it. (From @sapna.bsky.social et al. in @nytimes.com)
One thing I hope AI search tools encourage is more transparent pricing from SaaS tools. I have no idea if this pricing is correct from Perplexity (probably not 100%) but as more people use AI for comparisons you would think providers would realize they can't hide behind "Contact Sales" buttons.
January 15, 2025 at 7:20 PM
One thing I hope AI search tools encourage is more transparent pricing from SaaS tools. I have no idea if this pricing is correct from Perplexity (probably not 100%) but as more people use AI for comparisons you would think providers would realize they can't hide behind "Contact Sales" buttons.
Interesting that a monopoly is attempting to crowd-source advocacy
January 15, 2025 at 7:01 PM
Interesting that a monopoly is attempting to crowd-source advocacy
I would honestly be a little pissed if I invested a ton of time and energy into SEO over the past decade, only for SEOs to suddenly turn around and start saying that brand-building is the key to ranking higher in search results. 🙃
Can we all learn from this and agree marketing should be holistic?
Can we all learn from this and agree marketing should be holistic?
January 15, 2025 at 2:08 AM
I would honestly be a little pissed if I invested a ton of time and energy into SEO over the past decade, only for SEOs to suddenly turn around and start saying that brand-building is the key to ranking higher in search results. 🙃
Can we all learn from this and agree marketing should be holistic?
Can we all learn from this and agree marketing should be holistic?
New policy: only conduct SEO that makes sense for humans.
So much SEO that’s done purely because “Google likes it” winds up being bullshit.
Hacks may or may not accomplish anything. Improving a site for users will definitely accomplish something, which is likely to be rewarded by machines.
So much SEO that’s done purely because “Google likes it” winds up being bullshit.
Hacks may or may not accomplish anything. Improving a site for users will definitely accomplish something, which is likely to be rewarded by machines.
January 15, 2025 at 1:56 AM
New policy: only conduct SEO that makes sense for humans.
So much SEO that’s done purely because “Google likes it” winds up being bullshit.
Hacks may or may not accomplish anything. Improving a site for users will definitely accomplish something, which is likely to be rewarded by machines.
So much SEO that’s done purely because “Google likes it” winds up being bullshit.
Hacks may or may not accomplish anything. Improving a site for users will definitely accomplish something, which is likely to be rewarded by machines.
2024 reading list:
- Elon Musk
- 1776
- Creativity Inc.
- Lost & Founder
- The Lean Startup
- 7 Habits of Highly Effective People
- Hidden Potential
- The Customer-Base Audit
- Slow Productivity
- When We Cease to Understand the World
- Benjamin Franklin: An American Life
- George Washington: A Life
- Elon Musk
- 1776
- Creativity Inc.
- Lost & Founder
- The Lean Startup
- 7 Habits of Highly Effective People
- Hidden Potential
- The Customer-Base Audit
- Slow Productivity
- When We Cease to Understand the World
- Benjamin Franklin: An American Life
- George Washington: A Life
January 2, 2025 at 4:23 PM
2024 reading list:
- Elon Musk
- 1776
- Creativity Inc.
- Lost & Founder
- The Lean Startup
- 7 Habits of Highly Effective People
- Hidden Potential
- The Customer-Base Audit
- Slow Productivity
- When We Cease to Understand the World
- Benjamin Franklin: An American Life
- George Washington: A Life
- Elon Musk
- 1776
- Creativity Inc.
- Lost & Founder
- The Lean Startup
- 7 Habits of Highly Effective People
- Hidden Potential
- The Customer-Base Audit
- Slow Productivity
- When We Cease to Understand the World
- Benjamin Franklin: An American Life
- George Washington: A Life
I’m running a Dry January Special Promotion! I’m not drinking this month so think about how much more productive I’ll be for your business!!!
January 1, 2025 at 5:00 PM
I’m running a Dry January Special Promotion! I’m not drinking this month so think about how much more productive I’ll be for your business!!!
You really gotta love it when Google support says "Please give us 8-10 minutes to investigate," or "We'll need to look into this for 3-5 hours," but if you need to double-check what they're saying for 3 minutes they close the chat and ticket.
December 22, 2024 at 2:31 AM
You really gotta love it when Google support says "Please give us 8-10 minutes to investigate," or "We'll need to look into this for 3-5 hours," but if you need to double-check what they're saying for 3 minutes they close the chat and ticket.
In case anyone’s wondering, even though a Meta Business Suite link was recently added to Instagram, no, you still cannot utilize all the tools in Business Suite without a Facebook account. Apparently this is partly to do with being able to create lots of IG accounts but only one FB account.
December 20, 2024 at 1:53 PM
In case anyone’s wondering, even though a Meta Business Suite link was recently added to Instagram, no, you still cannot utilize all the tools in Business Suite without a Facebook account. Apparently this is partly to do with being able to create lots of IG accounts but only one FB account.
Video verified four apartment building Google Business Profiles today. Seems like sweet spot for length is a little over 1 minute - videos approaching 2 minutes simply weren't uploading, even though Google says the limit is 5 minutes.
December 19, 2024 at 10:20 PM
Video verified four apartment building Google Business Profiles today. Seems like sweet spot for length is a little over 1 minute - videos approaching 2 minutes simply weren't uploading, even though Google says the limit is 5 minutes.
Has anyone else noticed a bug in the Google Merchant Center identity verification form? Have client whose account was flagged for Misrepresentation, been trying to resolve for 48 hours, but can't upload docs and support is MIA. Meanwhile client losing sales by the minute with listings and ads down.
December 16, 2024 at 2:14 PM
Has anyone else noticed a bug in the Google Merchant Center identity verification form? Have client whose account was flagged for Misrepresentation, been trying to resolve for 48 hours, but can't upload docs and support is MIA. Meanwhile client losing sales by the minute with listings and ads down.
I've found a new depth to Google hell. Client's Merchant Center was suspended. Verification form is broken - modal doesn't appear to upload documents. Submitted help ticket about broken form, which was automatically rejected, saying we need to submit verification first using said broken form.
December 15, 2024 at 1:21 AM
I've found a new depth to Google hell. Client's Merchant Center was suspended. Verification form is broken - modal doesn't appear to upload documents. Submitted help ticket about broken form, which was automatically rejected, saying we need to submit verification first using said broken form.
OK this is pretty cool by Wix, and suddenly obvious and weird other site builders haven’t offered this for so long? (Seems extraneous to involve AI but guess you have to include it these days.)
December 13, 2024 at 1:42 PM
OK this is pretty cool by Wix, and suddenly obvious and weird other site builders haven’t offered this for so long? (Seems extraneous to involve AI but guess you have to include it these days.)
Meta: You can log into Business Suite with Instagram!
Client: Great! I only want to run IG ads.
FB: ... but you need FB account to verify email.
C: Fine, I'll create one.
FB: Your new account is automatically disabled.
C: Uh, why? Can I appeal?
FB: Yes, and now it's our final decision.
C: ...
Client: Great! I only want to run IG ads.
FB: ... but you need FB account to verify email.
C: Fine, I'll create one.
FB: Your new account is automatically disabled.
C: Uh, why? Can I appeal?
FB: Yes, and now it's our final decision.
C: ...
December 12, 2024 at 1:56 PM
Meta: You can log into Business Suite with Instagram!
Client: Great! I only want to run IG ads.
FB: ... but you need FB account to verify email.
C: Fine, I'll create one.
FB: Your new account is automatically disabled.
C: Uh, why? Can I appeal?
FB: Yes, and now it's our final decision.
C: ...
Client: Great! I only want to run IG ads.
FB: ... but you need FB account to verify email.
C: Fine, I'll create one.
FB: Your new account is automatically disabled.
C: Uh, why? Can I appeal?
FB: Yes, and now it's our final decision.
C: ...
What's going on with Meta Business Suite? See "major disruptions" to basically every system:
December 11, 2024 at 8:31 PM
What's going on with Meta Business Suite? See "major disruptions" to basically every system: