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Music Industry Blog
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Karra, bifurcation and YouTube’s gain
A couple of weeks ago, electronic music artist Karra posted a video on YouTube about why she took her album down from streaming (one that she spent $100,000 making) and is now going to focus her efforts on YouTube (“an incredible platform … Continue reading →
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September 10, 2025 at 6:35 AM
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MIDiA’s 2025 independent label survey
It’s that time of year again, MIDiA’s independent label and distributor survey is now live and waiting for your contributions! (Click here to take the survey). The annual survey is an opportunity for the global independent community to have its … Continue reading →
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September 7, 2025 at 6:35 AM
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The unflattening of streaming (and the case for friction)
This post builds on our January 2025 post ‘The unflattening of music’ which itself built on two previous pieces (you can find links to both in that post). Industries arrive at pivot points when an accumulation of fissures coalesce into one big … Continue reading →
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August 30, 2025 at 6:34 AM
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MIDiA Research 2025-2032 global music forecasts | Recalibration
We are pleased to announce the release of MIDiA’s annual music forecasts report. This is always a labour of love and takes a bit longer than some other entities’ forecasts as our approach is more Etsy than Amazon, with every … Continue reading →
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July 9, 2025 at 6:29 AM
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Streaming is both retail and radio. It shouldn’t be
In a brutally simplified view of the past, the recorded music industry had two lanes: retail and radio. Piracy killed retail. Streaming killed piracy, then went on to, if not kill, then seriously maim radio. The two lanes converged into … Continue reading →
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July 9, 2025 at 6:29 AM
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AI futures: Culture wars
AI is transforming culture, entertainment, business, and society at a pace unprecedented in the digital era. Unlike previous tech, AI is evolving at the speed of computing, not the speed of the human brain. While some disillusionment with AI will … Continue reading →
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June 6, 2025 at 6:08 AM
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The new soft power and its hidden rules
Throughout the 20th century, particularly the second half, many Western countries – such as the US, UK, and France – increased their global influence through the use of cultural soft power. This was done through tools like Voice of America … Continue reading →
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May 29, 2025 at 6:06 AM
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Unintended consequences – the year ahead for streaming
Streaming may be maturing from a revenue perspective but with two-tier (‘artist centric’) licensing and supremium, 2025 is set to be a year of transformative change in both product and business terms. While each of these initiatives were designed with … Continue reading →
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May 18, 2025 at 6:05 AM
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Are we reaching peak fandom?
With streaming revenue growth slowing to 6.2% in 2024, the recorded music industry’s attention is firmly fixed on superfans as the ‘get out of jail free’ card. The growing sophistication of artist merch has reached the stage where fans can … Continue reading →
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May 15, 2025 at 6:02 AM
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Music subscriber market shares 2024: Slowdown? What slowdown?
Record label streaming revenue growth slowed to 6% in 2024 but there was no such slowdown in subscriber growth. In our just published ‘Music subscriber market shares Q4 2024’ report, we reveal that the 85 million net* new subscribers added … Continue reading →
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April 5, 2025 at 5:59 AM
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A model for a new streaming industry
The music industry is approaching a pivot point. On the one hand, things look positive: we have UMG’s Streaming 2.0, artist centric licensing, the impending launch of supremium and expanded rights revenue hitting $4.0 billion. But on the other we have streaming growth slowing to 6.2% … Continue reading →
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March 28, 2025 at 6:02 AM
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Recorded music market 2024: $36.2 billion, up 6.5%
MIDiA has just released its annual recorded music market shares report. Clients can access the full report and the accompanying massive (!) data set here. For the rest of you, here are some highlights from the report. Global recorded music … Continue reading →
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March 24, 2025 at 5:59 AM
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Craft versus character: the equation the music industry needs to fix
I recently wrote about the unflattening of music, how creativity, craft and fandom can – if done right – counter the growing commodification of music. Not surprisingly, I focused on the music side of the equation but in doing so I … Continue reading →
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February 20, 2025 at 5:57 AM
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The unflattening of music
This post builds on two other recent MIDiA posts: Background music and What got you here] At the half way point of the decade it is a good time to reflect on how the business of music is reshaping the culture of music … [Continue reading →
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February 10, 2025 at 5:59 AM
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How Spotify built a new business, and what comes next
Since its inception, Spotify has been, and continues to be, the streaming music market’s lightning rod. This is due to its continued ability to maintain leading market share and the fact it is the only leading global DSP that is … Continue reading →
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January 28, 2025 at 6:01 AM
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Anti-algorithm, anti-perfection – the rise of a music counter-culture
Today’s music landscape is one defined by abundance and immediacy. In a chronically-online world, everything is overground immediately. Scenes have to work really hard to stay underground and even then, some eagle-eyed A+R or marketing person is going to see … Continue reading →
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January 28, 2025 at 6:00 AM
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The MIDiA 2025 predictions webinar
One of my favourite parts of the MIDiA year is creating the MIDiA predictions report and webinar. It is always a true team effort, with our team of analysts spending weeks brainstorming ideas, proposing predictions, stress testing those to within … Continue reading →
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January 28, 2025 at 6:00 AM
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Stick or twist time – streaming’s innovation dilemma
As Clayton Christensen identified in The Innovator’s Dilemma, there are two types of innovation: sustaining innovation and disruptive innovation. Sustaining innovation is what companies do to enhance existing business models, while disruptive innovation is typically driven by new entrants – … Continue reading →
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January 28, 2025 at 6:00 AM
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Independent music market sharesGlobal : Fragmentation AND consolidation
MIDiA is excited to announce our latest report “State of the independent music economy: Fragmentation AND consolidation”. It represents the most extensive piece of research we have ever done. Through a combination of our annual Independent Label and Distributor Survey and … Continue reading →
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January 28, 2025 at 6:01 AM
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Beyond the obvious: Building future-focused strategy
Business strategy has long been demarcated across sustaining and disruptive innovation. In the digital realm, the latter has had the upper hand, but now, as digital enters a slower growth phase, sustaining innovation is back in favour. Yet, this is … Continue reading →
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January 28, 2025 at 6:00 AM
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Music creator economy: recalibration
The music creator economy has been long in the making but was thrust into the wider music industry’s limelight with the Covid lockdowns triggering a surge in new creators. As with any bubble, many creator tools companies saw their ensuing … Continue reading →
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January 28, 2025 at 6:01 AM
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Q2 2024 music market metrics: bifurcation is here
There are so many music industry metrics and financial results flying around these days that it can be difficult to keep up with them all. Don’t worry, we’ve got you. MIDiA has just published the first edition of a brand-new report … Continue reading →
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January 28, 2025 at 6:01 AM
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Music publishing forecasts: strong growth and more to come
Following hot on the heels of our future of songwriting report, MIDiA is pleased to announce the release of our latest music publishing forecasts report. Here are some highlights. Thus far, the 2020s have been a good decade for the music publishing … Continue reading →
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January 28, 2025 at 6:01 AM
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The frequency factor – when daily just isn’t enough
In our digital lives today, we tend to use our favourite apps throughout the day. So, why does the entertainment tech industry still focus on daily, weekly, or, in way too many cases, monthly usage (we’re looking at you, Spotify!). … Continue reading →
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January 28, 2025 at 6:00 AM
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Music isn’t getting worse, genre is
A couple of weeks ago Rick Beato put out a video titled “The real reason why music is getting worse”. The core arguments centre around too many people making music, and tech making it both easier to make music and … Continue reading →
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December 28, 2024 at 5:55 AM