#buildinpublic #apps #dev #saas
in aeo which hub pages should you create first?
create for high-intent, high-frequency problem query.
LLMs love citing pages that:
define the problem
explain why it happens
explain what works
explain what doesn’t
in aeo which hub pages should you create first?
create for high-intent, high-frequency problem query.
LLMs love citing pages that:
define the problem
explain why it happens
explain what works
explain what doesn’t
in aeo, your site has three different jobs:
Landing page → convert humans
Hub pages → educate + get cited by LLMs
Help Center → win long-tail follow-ups and trust
Never mix them
in aeo, your site has three different jobs:
Landing page → convert humans
Hub pages → educate + get cited by LLMs
Help Center → win long-tail follow-ups and trust
Never mix them
in aeo it is important to keep content fresh.
ai overwhelmingly cites content updated within the last ~10 months
in aeo it is important to keep content fresh.
ai overwhelmingly cites content updated within the last ~10 months
ChatGPT traffic converts better when it happens because users are already deeply primed. They’ve already reasoned through alternatives and they trust the recommendation.
ChatGPT traffic converts better when it happens because users are already deeply primed. They’ve already reasoned through alternatives and they trust the recommendation.
AI answers are persuasion layers. In order for ai to learn about you, you need to show up everywhere that matters.
Presence precedes clicks
Influence precedes attribution
Measurement requires multiple imperfect signals.
AI answers are persuasion layers. In order for ai to learn about you, you need to show up everywhere that matters.
Presence precedes clicks
Influence precedes attribution
Measurement requires multiple imperfect signals.
Use the Share of Voice metric for AEO
SOV = (times your brand appears) / (total runs)
Ask question 20 times
You appears 9 times
SOV = 45%
Track:
Average rank when appearing
Which competitors dominate when you don’t
This becomes your north-star AEO metric, not tra
Use the Share of Voice metric for AEO
SOV = (times your brand appears) / (total runs)
Ask question 20 times
You appears 9 times
SOV = 45%
Track:
Average rank when appearing
Which competitors dominate when you don’t
This becomes your north-star AEO metric, not tra
The three most important AEO questions
1. Is your brand being mentioned?
2. Is your brand winning share of voice vs competitors?
3. Are users who likely came from AI converting better?
You won if yes to all three
The three most important AEO questions
1. Is your brand being mentioned?
2. Is your brand winning share of voice vs competitors?
3. Are users who likely came from AI converting better?
You won if yes to all three
LLM Visibility Tracking tools are expensive.
Will be trying Otterly AI and Promptmonitor.
LLM Visibility Tracking tools are expensive.
Will be trying Otterly AI and Promptmonitor.
Webflow used experiments to test if AEO worked
1. Take a set of questions
2. Split them into test vs control
3. Optimized answering the test group questions
4. Watched answer presence diverge
5. If both went up, it was market growth.
6. If only test went up, it worked
Webflow used experiments to test if AEO worked
1. Take a set of questions
2. Split them into test vs control
3. Optimized answering the test group questions
4. Watched answer presence diverge
5. If both went up, it was market growth.
6. If only test went up, it worked
Webflow used experiments to test if AEO worked
1. Take a set of questions
2. Split them into test vs control
3. Optimized answering the test group questions
4. Watched answer presence diverge
5. If both went up, it was market growth.
6. If only test went up, it worked
Webflow used experiments to test if AEO worked
1. Take a set of questions
2. Split them into test vs control
3. Optimized answering the test group questions
4. Watched answer presence diverge
5. If both went up, it was market growth.
6. If only test went up, it worked
ChatGPT influence is often invisible and hard to track/measure. Post-signup surveys (“how did you hear about us?”) is still often the best method to add.
ChatGPT influence is often invisible and hard to track/measure. Post-signup surveys (“how did you hear about us?”) is still often the best method to add.
Webflow saw ~6× higher conversion from LLM-influenced traffic.
They did not rely on GA for tracking and instead tracked how often Webflow appeared across multiple LLMs for a fixed set of questions and in what position in comparison to their competitors.
Webflow saw ~6× higher conversion from LLM-influenced traffic.
They did not rely on GA for tracking and instead tracked how often Webflow appeared across multiple LLMs for a fixed set of questions and in what position in comparison to their competitors.
By increasing your Reddit presence, you can easily be cited tomorrow by ChatGPT
By increasing your Reddit presence, you can easily be cited tomorrow by ChatGPT
Do not auto-generate content but utilize AI to assist.
LLM are incentive to show information not shown on other pages.
Add:
- opinions
- examples
- lived experience
- specificity
- human judgment
Do not auto-generate content but utilize AI to assist.
LLM are incentive to show information not shown on other pages.
Add:
- opinions
- examples
- lived experience
- specificity
- human judgment
YouTube is stupidly underutilized for boring-but-valuable queries
make videos around questions potential user for your app may have
LLMs love citing YouTube.
Competition is low.
Production quality can be mediocre.
Information density matters more.
YouTube is stupidly underutilized for boring-but-valuable queries
make videos around questions potential user for your app may have
LLMs love citing YouTube.
Competition is low.
Production quality can be mediocre.
Information density matters more.
AEO differs from models and providers. for example the click through rate (how often users actually leave the answer and visit your site) between chatgpt, perplexity, and gemini ai overview is Low, High, Medium respectively
AEO differs from models and providers. for example the click through rate (how often users actually leave the answer and visit your site) between chatgpt, perplexity, and gemini ai overview is Low, High, Medium respectively
How to utilize Reddit for marketing
✅ Real account
✅ Real identity
✅ Real value
This compounds for AEO
❌ Pretending to be a random user is how you get nuked
5 honest Reddit comments > 500 fake ones.
How to utilize Reddit for marketing
✅ Real account
✅ Real identity
✅ Real value
This compounds for AEO
❌ Pretending to be a random user is how you get nuked
5 honest Reddit comments > 500 fake ones.
top or bottom?
top or bottom?
Off-site mentions matter more than your homepage.
You need mentions in:
- YouTube
- blogs
- comparisons
- random posts you don’t control
Off-site mentions matter more than your homepage.
You need mentions in:
- YouTube
- blogs
- comparisons
- random posts you don’t control
"How do I get my articles to show up in LLM and AI overviews?"
That page should be able to answer all the potential follow-up questions.
Because LLMs don’t jump between 10 URLs mid-answer, they prefer one source that keeps answering
"How do I get my articles to show up in LLM and AI overviews?"
That page should be able to answer all the potential follow-up questions.
Because LLMs don’t jump between 10 URLs mid-answer, they prefer one source that keeps answering
create 5 world-class in depth topic articles instead of pumping out mediocre blog posts
this way you show up more in ChatGPT, convert better, look more credible, and spend less time
create 5 world-class in depth topic articles instead of pumping out mediocre blog posts
this way you show up more in ChatGPT, convert better, look more credible, and spend less time
One out of 20 pages drives 85% of traffic.
This kills blog spam directly.
Most pages are useless
Invest deeply in few, not many
Concentrate effort blog into topic hubs
One out of 20 pages drives 85% of traffic.
This kills blog spam directly.
Most pages are useless
Invest deeply in few, not many
Concentrate effort blog into topic hubs