nataliacmanescu.bsky.social
@nataliacmanescu.bsky.social
I’d definitely do research about how Gen’z interests can align with Marquis. And I would probably recommend using IG and Tik Tok in creative ways that connect with them, engage and generate interest. Through earned, owned and paid media. #UCWPUBR300
February 9, 2026 at 4:22 AM
After the research and defining a situation, public, problem etc. planning allows to know what can be done about it. It changes information into objectives, strategies, and messages. And it helps to be organized, have right timing, channel and basically everything! #UCWPUBR300
February 9, 2026 at 4:16 AM
TotallY, AI can help with research and shaping ideas, but it can’t replace human perspective or judgment. Our experiences and opinions are what make content unique. The best is using AI to support creativity, not substitute it. #UCWPUBR300
February 2, 2026 at 4:17 AM
For example, if a brand wants to expand to a new city they need to do research on the public to see if that city is the best fit according to their attitudes, their culture, competitors etc. Which even allows to know how to introduce it and how to announce it, making a great campaign. #UCWPUBR300
February 2, 2026 at 4:13 AM
It's research!! And it is super important because it is what allows to have a strategy to succeed in identifying and understanding the audience, the messaging required, the best channels, and any issues that may arise. #UCWPUBR300
February 2, 2026 at 4:11 AM
Agreed! And honestly I love Red Bull’s strategy. The way they sync PR, social, and content into one adventurous narrative is exactly what IMC should look like today. In the AI age that consistency is what makes brands unforgettable. #UCWPUBR300
January 26, 2026 at 3:57 AM
Totally!! I think it is super important to keep in mind that our unique experiences, perspectives and emotions cannot be replicated, and that along with authenticity real emotions are what truly build trust and connection in the age of AI. #UCWPUBR300
January 26, 2026 at 3:52 AM
Yeah, I totally agree! Even though organic content is better, paid ads and SEO help a lot to make content more discoverable and to reach a broader audience. #UCWPUBR300
January 19, 2026 at 6:23 AM
The case I found more interesting personally is how AI is being used for visuals, since it is replacing human creativity, and jobs of photographers, designers, among others. And how this is actually connecting and resonating with the audience. #UCWPUBR300
January 19, 2026 at 6:19 AM