Reverse engineering the emotion cycle that comes with hitting goals allows you to not only feel better on your journey, but maybe just maybe, you’ll hit your goals more quickly and actually enjoy the process and feel fulfilled before quickly hopping to the next thing.

What if the feelings of peace and happiness that you allow yourself to feel after hitting a goal are felt before you achieve a goal? If you generated these emotions today then used them in your content, on a sales call, or on client calls, how would those interactions be different?

As a result, they become deeply unfulfilled and disconnected from themselves and many quit or sell their businesses, just to restart the same loop with another venture.

So here’s an alternative way to pursue goals in your life and business.

I’m not saying we shouldn’t set goals, instead I want to challenge the way you perceive goals in your business. So many business owners get stuck in a loop of constant achievement and no goal achieved feels like it’s enough.

Consistency is something you cultivate from the inside out in your business.

Whenever I’m most consistent with making sales is when my thoughts are most consistent with the metrics I want to hit.

Whenever I’m most consistent with marketing is when my emotions are consistently generated on a daily basis to set me up creatively and with purpose.