Shocking, I know.

www.theverge.com/ai-artificia...

It's far too early to know what impact ChatGPT's Atlas browser will have. But this opt-out screen during set-up suggests that, even if Atlas doesn't get real traction, any amount of user trial will deliver incredible value to OpenAI.

Don't believe the smiles: Marzano has promised to "shut Blake down" when they debate 2026's biggest trends at @emarketer.bsky.social Underground on October 29.

I'll be enjoying the show (and answering your questions about AI).

Want to join us? cloud.insight.insiderintelligence.com/20251029-Oct...

Why do we need general data protection to safeguard US consumers?

1. Meta will use data from AI interactions for ad targeting
2. There is no way to opt out
3. Meta won't do this in the EU... thanks to GDPR

techcrunch.com/2025/10/01/m...

It's this kind of enhancement - leveraging existing technologies and know-how to better serve users - that could help Google catch ChatGPT.

And crucially, this feature will make AI Mode more attractive not just to consumers but to brands as well.

www.cnet.com/tech/service...

Judge Mehta: "Google's an illegal monopoly, but breaking it up isn't necessary."

Google: "Hold my beer."

Most important thing I learned from my AI Discovery panel at last week's @emarketer.bsky.social Future of Digital Summit:

Prioritize testing and learning and educating. Many of the answers we seek don't yet exist. The more you learn now, the more ready you'll be to succeed in the future.

Bird's-eye view of Jasmine Enberg interviewing Liquid Death's Benoit Vatere at @emarketer.bsky.social's Future of Digital Summit.

I'm talking AI Discovery with Western Union, EssilorLuxottica, and M+C Saatchi at 1:30. Watch online here: cloud.insight.insiderintelligence.com/20250909-EMA...

@emarketer.bsky.social's Future of Digital Summit is tomorrow. I'll be hosting a panel on The New Era of AI Search and Discovery, featuring EssilorLuxottica, Western Union, and M+C Saatchi.

Can't join us in person? Register for the livestream: cloud.insight.insiderintelligence.com/20250909-EMA...

I've joined @emarketer.bsky.social as Principal Analyst, AI in Advertising & Commerce.

I'll focus on demystifying and simplifying AI, helping clients thrive by making smarter decisions.

Because while AI is creating revolutionary change, the path to success doesn't have to be complicated.