Lightnews — Scholar-powered news

News Product Alliance @newsproduct.org · 3h

Chicago will soon welcome 400+ news product thinkers from around the world, who are coming together to explore how journalism connects with audiences, technology, and trust. We couldn’t be prouder of what this community is building, and can’t wait to see everyone in person. 💛

1 1

News Product Alliance @newsproduct.org · 3h

We’re thrilled to share that the #NPASummit 2025 has completely sold out — even after increasing capacity to meet the demand! 💥

News Product Alliance @newsproduct.org · 21h

What does it take to be found, followed, and trusted in an ecosystem no longer organized around a homepage? That’s what we’ll discuss this October in Chicago!

News Product Alliance @newsproduct.org · 21h

Kat Downs Mulder, Kaveh Wadell, Ole Reissman, and Ermela Hoxha will look at emerging approaches that prioritize personality-driven content, audience alignment, and trust, alongside new tactics for acquisition through niche platforms, communities, and owned channels.

News Product Alliance @newsproduct.org · 21h

This panel at the #NPASummit 2025 will explore how news organizations can rethink discoverability by learning from—and even collaborating with—the creator economy, rather than competing against it.

News Product Alliance @newsproduct.org · 21h

As audience attention continues to fragment across platforms, creators, and closed networks, traditional strategies for distribution and acquisition are losing ground.

The First-Party Data Future: Helping small and local newsrooms harness their superpower — News Product Alliance

News Product Alliance @newsproduct.org · 1d

Read the full blog post here: newsproduct.org/blog/the-fir...

For the news industry to lead in the AI era instead of chasing it, publishers need a first-party data infrastructure that enables even the smallest newsrooms to achieve better product-market fit and e...

News Product Alliance @newsproduct.org · 1d

As part of the work we’re developing through the NPAi Co-Lab, they also share concrete examples from publishers who are already experimenting with first-party data to sharpen product-market fit and build sustainable futures.

News Product Alliance @newsproduct.org · 1d

In this piece, Becca Aaronson and Ariel Zirulnick explain why first-party data is the foundation, and AI is the accelerator for small and local newsrooms. Together, they can enable more resonant journalism, targeted distribution strategies, and more resilient revenue streams.

News Product Alliance @newsproduct.org · 1d

Small and local publishers have a superpower: trust and proximity to their communities. But without a smart strategy for first-party data, they risk being outpaced by competitors, invisible to advertisers, and irrelevant to funders.

News Product Alliance @newsproduct.org · 2d

The NPA Summit 2025 will happen in Chicago, October 23–24. Learn more: newsproduct.org/summit

Join us on October 23 and 24 in Chicago for the NPA Summit 2025!

News Product Alliance @newsproduct.org · 2d

➡️ Jeremy Gilbert and Ashir Badami will reimagine people-centric news products that align with journalism’s mission while serving communities in ways they truly value.

News Product Alliance @newsproduct.org · 2d

➡️ Fabienne Meijer, Patrick Boehler, and Ivy Zhang will bring lessons from journalists working in autocracies, offering strategies for engagement when connecting with audiences carries real risks.

News Product Alliance @newsproduct.org · 2d

➡️ Belenn Bekele will explore experiments in civic dialogue, testing new formats that bring together diverse perspectives around elections and public debate.

News Product Alliance @newsproduct.org · 2d

➡️ Sydney Lewis will share how a local newsroom built a sports product designed for both audience and revenue growth, while focusing on high school sports fans as a new subscriber base.

News Product Alliance @newsproduct.org · 2d

These conversations go beyond tools and tactics—they’re about rethinking journalism’s role in people’s lives and building products that audiences value and support.

News Product Alliance @newsproduct.org · 2d

How can news organizations stay relevant in a rapidly changing world? At the #NPASummit 2025, we’ll explore how empathy and editorial purpose can guide the next generation of news products.

News Product Alliance @newsproduct.org · 5d

🏷️ Save your spot: newsproduct.org/summit

Join us on October 23 and 24 in Chicago for the NPA Summit 2025!

News Product Alliance @newsproduct.org · 5d

At the #NPASummit 2025, Jessica Parker Gilbert and Abby Reimer will share lessons from working in and outside of news, exploring three shifts reshaping product. They’ll also guide a conversation with attendees on how these trends apply to their own organizations.

News Product Alliance @newsproduct.org · 5d

News organizations spent years following Big Tech’s product playbooks. Now the costs are clear — and news product teams face tough questions about what to build, who it serves, and the tradeoffs along the way.

News Product Alliance @newsproduct.org · 6d

Join Ted Han, Melody Kramer, Georgia Bullen, and Sage Cheng, as they compare trust, discovery, and safety trade-offs across platforms, with a focus on both value and usability. Grab your ticket for the #NPASummit 2025: newsproduct.org/summit

Join us on October 23 and 24 in Chicago for the NPA Summit 2025!

News Product Alliance @newsproduct.org · 6d

Encrypted communications are quietly reshaping how communities gather, share, and verify information — how can product leaders plan ahead? In this hands-on workshop, privacy-first product leaders will talk through the technical and editorial realities of working in closed or federated spaces.

1 1

News Product Alliance @newsproduct.org · 8d

Join us to explore what’s working, what’s not, and what’s next for sustainable news revenue.

🎟️ Get your ticket today: newsproduct.org/summit

Join us on October 23 and 24 in Chicago for the NPA Summit 2025!

News Product Alliance @newsproduct.org · 8d

- Danielle Strle and Hannah Young will kick off an open discussion on how news organizations are thinking outside the box to deepen audience loyalty and drive membership growth.