11th & final speaker Afonso Malo talks about Breaking Through The Instragramification of our Industry

He feels unhealthy & unproductive comparisons are negatively affecting people’s happiness. Very curious talk

@productatheart.bsky.social

#ProductAtHeart #Instagramification #Comparison

10th speaker Tim Leberecht, @timleberecht.bsky.social presents the idea of Supercurator: How to Make a Difference When Everything’s Too Much

He impressively ties the crises of climate change & information overload.

@productatheart.bsky.social

#ProductAtHeart #Curation #Intentionality #DarkMode

9th speaker Elena Verna talks about From Self-Serve to Self-Build: The Next Evolution of PLG

Gives a great overview of what growth is: Product + Distribution

Distribute & optimise your growth loops

@productatheart.bsky.social

#ProductAtHeart #Distribution #Growth #ProductLedGrowth #GrowthLoop

6th speaker Marc Roulet, 7th speaker Julia Bastian & 8th speaker Andrey Vinitsky spoke about Metrics to Meaning: Data-Driven Product Decisions

@productatheart.bsky.social

#ProductAtHeart #Data #DataDriven #Product #Visualisation #Analytics

3rd speaker, Dominik Faber @thekeyplayingfox.bsky.social, 4th speaker Zamina Ahmad @zamina-ahmad.bsky.social & 5th speaker Jonathan Evens spoke about AI in Practice: Insights for the Road Ahead

@productatheart.bsky.social #ProductAtHeart #AI

#ProductAtHeart conference kicks off with 1st 2 speakers @martycagan.bsky.social & Henrik Kniberg

2 really inspiring talks about founder-style leadership and AI agents.

#Founders #FounderMode #AI #AIAgents

@productatheart.bsky.social

The 10th & final speaker, for #WTSFest is Viola Eva in her talk on Executive Communication, Goal Setting and Ownership for SEOs

Considers herself an accidental SEO & public speaker. Public speaking is an introverted person’s hack to networking. Quite inspirational

@womenintechseo.bsky.social

9th speaker, Amber Shand, speaks about empowerment in her talk, Step into Your Power: Confidence, Advocacy & Growth where she offers a 5 Step B.R.A.V.E empowerment framework.

She emphasises excellence is very different to harmful perfectionism.

Very powerful.

#WTSFest @womenintechseo.bsky.social

8th speaker, Moeima Dukuly’s talks about Getting Your Niche Content Seen in the Age of AI Overviews

AI is often sold as a measure with which we will get places faster.

Comfort is the selling point - but we currently exist at the point of transition…

#WTSFest @womenintechseo.bsky.social

7th speaker, Katrina Dahlin’s talk is on Efficient Content Optimization with GSC & App Scripts

She advises more pages does not equal more organic traffic. Optimising existing content can be more efficient than writing new content.

#WTSFest

@katarinadahlin.bskyb.social
@womenintechseo.bsky.social

6th speaker, Lani Sodunke offers insights into ethical use of automation in SEO.

As SEOs, we all know we use automation tools to do the basics, keyword research etc.

She shows us how to turn YouTube content into blog posts using Zapier. Really great stuff

#WTSFest @womenintechseo.bsky.social

5th speaker, Izzie Smith‘s talk is about Sustainable SEO.

She explains how her journey into sustainable SEO was very personal, born out of a confidence crisis.

Fun fact: A large ChatGPT query consumes 10 X more electricity than a Google search.

#WTSFest @womenintechseo.bsky.social

4th speaker: Valentina Izzo tells us about Agentic AI for Content & SEO: Smarter Strategies for Niche Markets

She expertly explains the 6 key differences between AI agents vs. general AI platforms

#WTSFest @womenintechseo.bsky.social

3rd speaker, Adi Aviram suggests rewiring SEO content, particularly in the age of AI.

A traffic drop on a website she managed was because of the Google core update. This is a really great case study on how to recover and analyse this kind of algorithm update. @womenintechseo.bsky.social

#WTSFest

2nd speaker, Gabi Troxler talks about SEO Growth: Revolutionizing a Saturated Market.

The solution: Have SEO at the core of your business.

In a saturated market, content is always going to be your biggest leverage, but you need to have a unique angle.

#WTSFest @womenintechseo.bsky.social

1st speaker, Franziska Dau kicks off the Berlin #WTSFest event with a fascinating topic: Findings from an AIO Analysis of 10K Keywords

More and more keywords are triggering AI overviews.

She has been collecting data since June 2024, so from last year.

#AI #AIO

@womenintechseo.bsky.social

This is a great visual summary of the tumultuous year, that was #2024.

#Photography #YearInReview #VisualHistory @cnn.com

cnn.it/3ZeB0IX?cid=...