@nick-dts.bsky.social
Holiday shopping is emotional. Align your messaging to joy, nostalgia, or convenience.
January 4, 2025 at 10:26 AM
Holiday shopping is emotional. Align your messaging to joy, nostalgia, or convenience.
Thank your customers for a great year. A small gesture builds loyalty for 2025.
January 4, 2025 at 4:53 AM
Thank your customers for a great year. A small gesture builds loyalty for 2025.
Focus on mobile-first experiences. Most holiday traffic happens on phones, not desktops.
January 3, 2025 at 8:01 PM
Focus on mobile-first experiences. Most holiday traffic happens on phones, not desktops.
Ad fatigue is real. Refresh your creatives before they burn out in this busy season.
January 3, 2025 at 8:36 AM
Ad fatigue is real. Refresh your creatives before they burn out in this busy season.
Broad audiences can still perform. Let Meta’s algorithm optimize during data-rich Q4.
January 2, 2025 at 10:04 AM
Broad audiences can still perform. Let Meta’s algorithm optimize during data-rich Q4.
Segment your email list by holiday purchasers. Follow up with offers they'll value.
January 2, 2025 at 4:41 AM
Segment your email list by holiday purchasers. Follow up with offers they'll value.
People start setting resolutions soon. Position your product as the solution to their goals.
January 1, 2025 at 10:57 AM
People start setting resolutions soon. Position your product as the solution to their goals.
January planning tip: Run clearance ads to move unsold inventory from the holidays.
January 1, 2025 at 10:21 AM
January planning tip: Run clearance ads to move unsold inventory from the holidays.
Automation is your friend for scaling. Set up rules that pause underperforming campaigns.
December 31, 2024 at 12:41 PM
Automation is your friend for scaling. Set up rules that pause underperforming campaigns.
Never stop testing. What works today may underperform tomorrow. Adapt or stagnate.
December 31, 2024 at 11:10 AM
Never stop testing. What works today may underperform tomorrow. Adapt or stagnate.
Data from Q4 can guide your Q1 campaigns. Start 2025 strong by analyzing trends now.
December 30, 2024 at 11:54 AM
Data from Q4 can guide your Q1 campaigns. Start 2025 strong by analyzing trends now.
Year-end reflections: What’s your costliest ad mistake from 2024? Learn, don’t regret.
December 30, 2024 at 4:16 AM
Year-end reflections: What’s your costliest ad mistake from 2024? Learn, don’t regret.
As the season ends, remind customers of January sales. Keep them in your funnel.
December 29, 2024 at 6:56 PM
As the season ends, remind customers of January sales. Keep them in your funnel.
Meta Ads can feel crowded now—stand out by being hyper-relevant with your targeting.
December 29, 2024 at 5:56 PM
Meta Ads can feel crowded now—stand out by being hyper-relevant with your targeting.
With the year wrapping up, focus on retention. Loyal customers are your easiest sales.
December 28, 2024 at 6:33 PM
With the year wrapping up, focus on retention. Loyal customers are your easiest sales.
Track ROAS by campaign level. Double down on the ones exceeding your targets.
December 28, 2024 at 5:37 AM
Track ROAS by campaign level. Double down on the ones exceeding your targets.
Ad spend peaks in Q4—monitor your bids closely to avoid overpaying for clicks.
December 27, 2024 at 7:49 PM
Ad spend peaks in Q4—monitor your bids closely to avoid overpaying for clicks.
Holiday messaging doesn’t need to be generic. Tailor your ads to specific customer segments.
December 27, 2024 at 4:18 PM
Holiday messaging doesn’t need to be generic. Tailor your ads to specific customer segments.
Meta Ads: Set up retargeting ads for abandoned carts. It’s low-hanging fruit for revenue.
December 26, 2024 at 7:51 PM
Meta Ads: Set up retargeting ads for abandoned carts. It’s low-hanging fruit for revenue.
The week before Christmas is crunch time. Offer expedited shipping to convert last-minute shoppers.
December 26, 2024 at 10:39 AM
The week before Christmas is crunch time. Offer expedited shipping to convert last-minute shoppers.
Take a moment to analyze your cost per acquisition this season. Profitability beats volume.
December 25, 2024 at 8:29 PM
Take a moment to analyze your cost per acquisition this season. Profitability beats volume.
People scroll fast during December. Use clear CTAs and compelling visuals to grab attention.
December 25, 2024 at 11:54 AM
People scroll fast during December. Use clear CTAs and compelling visuals to grab attention.
Use carousel ads to showcase gift sets. Multiple images = more chances to connect.
December 24, 2024 at 7:54 PM
Use carousel ads to showcase gift sets. Multiple images = more chances to connect.
Meta Ads tip: Use the season to your advantage—leverage FOMO with limited-time offers.
December 24, 2024 at 7:29 AM
Meta Ads tip: Use the season to your advantage—leverage FOMO with limited-time offers.
A/B test your landing pages this December. Small tweaks can drive huge lifts in conversions.
December 23, 2024 at 6:13 PM
A/B test your landing pages this December. Small tweaks can drive huge lifts in conversions.