Nicola Dullard
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nicoladullard.bsky.social
Nicola Dullard
@nicoladullard.bsky.social
Helping law firms thrive with strategic business development and marketing. Focused on sustainable growth and client connection. www.growthcircus.com.au. Irish born, Essex raised, now calling Australia home.
You know you're in deep as a BDM or CRP when the highlight of your month is cracking open a Gap Analysis Report like it’s the latest bestseller. (Spoiler alert: The plot twist is always “Why aren’t we doing more work for this client?!”)
Love a gap analysis report — Growth Circus
You know you're in deep as a BDM or Client Relationship Partner when the highlight of your month is cracking open a Gap Analysis Report like it’s the latest bestseller.
www.growthcircus.com.au
March 23, 2025 at 6:02 AM
Just finished another sales book—always curious about new techniques. My first sales training? SPIN Selling 25 years ago. Solid, but no one method works every time. Sales has to feel authentic to you and your team. The key? Build a toolkit, not a rulebook. What sales technique do you swear by?
March 19, 2025 at 11:36 PM
Lately, I’ve seen a lot of discussions about what you should and shouldn’t do in business development, marketing, and operations. But here’s the reality: if something aligns with your goals and delivers results, why wouldn’t you try it?
www.growthcircus.com.au/insights/dos...
No activity is off the table if it helps you achieve your goals — Growth Circus
Lately, I’ve seen a lot of discussions about what you should and shouldn’t do in business development, marketing, and operations.
www.growthcircus.com.au
March 19, 2025 at 11:29 PM
Building a client pipeline? Yes, you have to kiss some frogs

Great lawyers fail when relying solely on referrals or desperate check-ins. Strong pipelines require consistent relationship-building before you need the work.

The best clients come from staying visible and nurturing connections early.
March 3, 2025 at 1:30 PM
Who says mandatory courses can't be fun? This morning I had a such a great time teaching the Business Development component of the Legal Practice Management Course to future law firm leaders.
February 13, 2025 at 4:42 AM
Dear Internet,
Could you kindly shut down access for everyone in the world except for me at 10 AM AWST? Just long enough for me to secure concert tickets for the boys and claim my rightful title as "Mum of the Year."
February 5, 2025 at 1:48 AM
This week I got called "The law's best kept secret" by a client.....
February 5, 2025 at 12:03 AM
The next five months are critical for proving your readiness, building your profile, and ensuring decision-makers see you as the obvious choice. Now is the time to take control of your career and position yourself for success. Here’s how.
February 2, 2025 at 6:01 AM
By the time promotion announcements are made, leadership has already made up their minds about who is ready to take the next step. Your firm's decision-makers are looking for more than just technical ability.
February 1, 2025 at 3:16 AM
You’ve spent two hours writing a fantastic LinkedIn/website article—at a time cost of say $700. You post it, it gets 10 likes and 3 comments. Was it worth it? The answer depends on how you leverage it.
January 31, 2025 at 1:27 AM
'I'll have to avoid her - she'll want me to kiss all the babies and do presentations.' Senior Partner
He dodged me for two years, convinced that Business Development meant becoming someone he wasn't. When we finally did connect, he was surprised to discover what BD coaching actually involves.
January 15, 2025 at 9:05 AM
Merry Christmas to all. Watched my Christmas movie this morning, "The slipper and the rose". If you are a fan of Cinderella and musicals, then this is for you. Full version available on YouTube.
December 25, 2024 at 9:36 AM
Research says you're 42% more likely to achieve your goals if you write them down.

Want that promotion? Dreaming of more clients? Learn to fold a fitted sheet? WRITE. IT. DOWN.

Pro Tip: Skip “be productive.” Start with real goals, like “land 2 clients this quarter.”

What’s your 2025 goal?
December 23, 2024 at 12:48 AM
Just watched city of angels and turned it off when they are sitting by the lake happy. Mr and Mrs Plate. Exactly where the movie should have finished as opposed to the emotional trauma of the real ending. #whathappenedtoSeth
December 21, 2024 at 1:12 PM
I am currently out of the office conducting an in-depth study on hydration and relaxation techniques.... in the pool. Replies will resume when the temperature starts with a 2. Next 4 days living my best life lounging with a ridiculous hat and an iced drink (umbrella included).
Stay cool
December 20, 2024 at 12:14 AM
Just spent 3 weeks of my life conquering a 1000 piece jigsaw puzzle that I got for $4 at the charity shop. I have laughed, cried and questioned my choices. But nothing has prepared me for the heartbreak of one missing piece.
Was it ever there? Did it escape? Did someone do this on purpose?
December 18, 2024 at 7:04 AM
Empowering lawyers as business developers is imperative. By nurturing "Activator" behaviours, investing in business development skills and leveraging technology, law firms can retain top talent and strengthen client relationships. 
Empowering lawyers as business developers — Growth Circus
Why empowering lawyers as business developers is a key strategy for success both for your practitioners and your firm.
www.growthcircus.com.au
December 18, 2024 at 6:02 AM
With the release of the Chambers Asia-Pacific Guide last week, law firms are questioning the value of directories. Are they worth the effort? Yes—but only for specific client types and if you leverage them strategically. Read our article to find out more. www.growthcircus.com.au/insights/leg...
Legal directories - do they still matter? — Growth Circus
Are legal directories worth the effort? Read our article to find out why they are worth it and how you can leverage them for your benefit.
www.growthcircus.com.au
December 16, 2024 at 7:22 AM
Is it nearly Christmas if I have not heard Band Aid yet?
December 15, 2024 at 12:44 PM
A client shared: "I want to build my personal brand, but I don’t want to feel inauthentic." Here's the truth: authenticity is showing up as yourself, even imperfectly. If fear holds you back, remember—growth starts here. It is easier to avoid your dragon than slay it. What is your dragon for 2025?
December 13, 2024 at 3:24 AM
Planning is not about limiting your freedom. It is about creating clarity and control so you can focus on what truly matters. Let's let go of it being restrictive and embrace it for what it is, your tool for success, freedom and peace of mind.
#growthcircus
December 12, 2024 at 3:21 AM
Tired of the same old resolutions? Let's talk real goals. Our FREE online masterclass, Level up: strategic planning for lawyers in 2025, is the ultimate gift for anyone looking to make next year their best yet.
events.humanitix.com/level-up-str...
December 10, 2024 at 1:52 PM
Day 3 of Jay Watch: 3 Dr Pepper Detox Days
Jay's American adventure has left him with a serious Dr Pepper dependency - he talks about it as much as he talks about Nando's and his bed. Day 3 is dedicated to weaning him off the 23 mysterious flavours, because finding it here is difficult.
December 9, 2024 at 7:07 AM
Day 5 of Jay Watch: 5 Hard Solos
With America's under-21 laws, Jay has been dreaming of a cheeky hard solo - the drink, not a rap freestyle. After months of fizzy, he might need a few days to get back into the swing of it without embarassing himself.
December 7, 2024 at 5:19 AM
This weekend I will be doing what all responsible adults dream of: staying home and immersing myself in the experience of...my mortgage. They say you should enjoy the things you pay for, so here I am, living my best life....
December 7, 2024 at 4:26 AM