Nielsen
@nielsen.bsky.social
Powering a better media future for all people.
Balancing digital and traditional media is more challenging than ever. @nielsen.bsky.social breaks down how advertisers are navigating this complexity—and how budget size influences the media mix across industries. Discover the trends: bit.ly/3E3gjZS
#Digitalmedia #Traditionalmedia #Media
#Digitalmedia #Traditionalmedia #Media
How are your peers splitting their media budget between traditional and digital channels? | NielsenHow are your peers splitting their media budget between traditional and digital channels? | Nielsen02...
How a company allocates its media dollars between traditional and digital channels has a lot to do with the size of its media budget.
bit.ly
March 27, 2025 at 7:36 AM
Balancing digital and traditional media is more challenging than ever. @nielsen.bsky.social breaks down how advertisers are navigating this complexity—and how budget size influences the media mix across industries. Discover the trends: bit.ly/3E3gjZS
#Digitalmedia #Traditionalmedia #Media
#Digitalmedia #Traditionalmedia #Media
More Share of Voice (SOV) = More Market Share. Brands that strategically invest in their media presence are more likely to grow. But how do you measure SOV it correctly? @nielsen.bsky.social breaks it down in the latest Need to Know article. Read here: bit.ly/4bQgjc5
#shareofvoice #Brands
#shareofvoice #Brands
Need to know: What is share of voice? | NielsenNeed to know: What is share of voice? | Nielsen02_Elements/Icons/ArrowLeftShareClose
Share of voice is a brand’s media spend in the context of all media expenditure and can help determine the competitiveness of a campaign.
bit.ly
March 20, 2025 at 10:43 AM
More Share of Voice (SOV) = More Market Share. Brands that strategically invest in their media presence are more likely to grow. But how do you measure SOV it correctly? @nielsen.bsky.social breaks it down in the latest Need to Know article. Read here: bit.ly/4bQgjc5
#shareofvoice #Brands
#shareofvoice #Brands
What is Share of Voice (SOV)—and why does it matter? 📣 It’s not just about how loud your brand is—it’s about how much space it takes up in advertising compared to competitors. Read @nielsen.bsky.social's article: bit.ly/4bQgjc5 to understand why #SOV is key for #advertisers.
#Shareofvoice #Marketer
#Shareofvoice #Marketer
Need to know: What is share of voice? | NielsenNeed to know: What is share of voice? | Nielsen02_Elements/Icons/ArrowLeftShareClose
Share of voice is a brand’s media spend in the context of all media expenditure and can help determine the competitiveness of a campaign.
bit.ly
March 17, 2025 at 2:18 PM
What is Share of Voice (SOV)—and why does it matter? 📣 It’s not just about how loud your brand is—it’s about how much space it takes up in advertising compared to competitors. Read @nielsen.bsky.social's article: bit.ly/4bQgjc5 to understand why #SOV is key for #advertisers.
#Shareofvoice #Marketer
#Shareofvoice #Marketer
Make every impression count this #IPL season! 🏏 @nielsen.bsky.social unifies ad measurement with independently verified third-party data to measure and analyse campaigns. Start measuring your campaigns for #TataIPL on @jiohotstar.bsky.social today: bit.ly/4hHx0IU
#IPL2025 #JioHotstar #Nielsen
#IPL2025 #JioHotstar #Nielsen
Unlock trusted and verified ad measurement to maximise the impact of your campaigns | NielsenUnlock trusted and verified ad measurement to maximise the impact of your campaigns | Nielsen
Unlock independent third-party data to measure, analyse and optimise your ad campaigns to maximise your media investment with our ad measurement solution.
bit.ly
March 13, 2025 at 8:59 AM
Make every impression count this #IPL season! 🏏 @nielsen.bsky.social unifies ad measurement with independently verified third-party data to measure and analyse campaigns. Start measuring your campaigns for #TataIPL on @jiohotstar.bsky.social today: bit.ly/4hHx0IU
#IPL2025 #JioHotstar #Nielsen
#IPL2025 #JioHotstar #Nielsen
LiveRamp + Nielsen are teaming up again to bring more data accessibility across the industry. 🎉 The new expansion brings audience segments from Nielsen Marketing Cloud to the LiveRamp Data Marketplace to drive strategic advertising decisions. Read more here www.nielsen.com/news-center/...
March 10, 2025 at 2:49 PM
LiveRamp + Nielsen are teaming up again to bring more data accessibility across the industry. 🎉 The new expansion brings audience segments from Nielsen Marketing Cloud to the LiveRamp Data Marketplace to drive strategic advertising decisions. Read more here www.nielsen.com/news-center/...
🎙️ Advertisers, struggling to connect with Black audiences? #Podcasts are a powerful way in. 73% of Black listeners remember advertised brands, and 54% are more likely to buy when their favourite hosts mention them. More in
@nielsen.bsky.social's new article: bit.ly/3CWKOAs
#Black #BlackAudiences
@nielsen.bsky.social's new article: bit.ly/3CWKOAs
#Black #BlackAudiences
Connecting through culture with Black audiences | NielsenConnecting through culture with Black audiences | Nielsen02_Elements/Icons/ArrowLeftShareClose
Learn how to connect with Black American consumers in 2025 so that your marketing strategies prioritize authentic engagement and relevant representation.
bit.ly
March 10, 2025 at 11:21 AM
🎙️ Advertisers, struggling to connect with Black audiences? #Podcasts are a powerful way in. 73% of Black listeners remember advertised brands, and 54% are more likely to buy when their favourite hosts mention them. More in
@nielsen.bsky.social's new article: bit.ly/3CWKOAs
#Black #BlackAudiences
@nielsen.bsky.social's new article: bit.ly/3CWKOAs
#Black #BlackAudiences
Work with @nielsen.bsky.social to unlock ad measurement across India’s largest digital platform @jiohotstar.bsky.social . Gain audience insights, maximise performance and your ROI with trusted data: bit.ly/4hHx0IU
#JioHotstar #Admeasurement #Nielsen
#JioHotstar #Admeasurement #Nielsen
Unlock trusted and verified ad measurement to maximise the impact of your campaigns | NielsenUnlock trusted and verified ad measurement to maximise the impact of your campaigns | Nielsen
Unlock independent third-party data to measure, analyse and optimise your ad campaigns to maximise your media investment with our ad measurement solution.
bit.ly
March 10, 2025 at 9:18 AM
Work with @nielsen.bsky.social to unlock ad measurement across India’s largest digital platform @jiohotstar.bsky.social . Gain audience insights, maximise performance and your ROI with trusted data: bit.ly/4hHx0IU
#JioHotstar #Admeasurement #Nielsen
#JioHotstar #Admeasurement #Nielsen
Authenticity wins with #Black audiences. They are cultural trendsetters and digital leaders, engaging across mobile, video, and podcasts. Brands that understand their media habits will drive impact. @nielsen.bsky.social’s article explores how to build connections: bit.ly/3CWKOAs
#Blackaudiences
#Blackaudiences
Connecting through culture with Black audiences | NielsenConnecting through culture with Black audiences | Nielsen02_Elements/Icons/ArrowLeftShareClose
Learn how to connect with Black American consumers in 2025 so that your marketing strategies prioritize authentic engagement and relevant representation.
bit.ly
February 27, 2025 at 6:01 PM
Authenticity wins with #Black audiences. They are cultural trendsetters and digital leaders, engaging across mobile, video, and podcasts. Brands that understand their media habits will drive impact. @nielsen.bsky.social’s article explores how to build connections: bit.ly/3CWKOAs
#Blackaudiences
#Blackaudiences
The way we watch AND the way we #measure have changed. With @nielsen.bsky.social, get independent, third-party ad measurement to track reach, maximise performance, and prove ROI. Whether across digital platforms or live events, we help you measure what matters: bit.ly/4hHx0IU
#Data #Insights
#Data #Insights
Unlock trusted and verified ad measurement to maximise the impact of your campaigns | NielsenUnlock trusted and verified ad measurement to maximise the impact of your campaigns | Nielsen
Unlock independent third-party data to measure, analyse and optimise your ad campaigns to maximise your media investment with our ad measurement solution.
bit.ly
February 26, 2025 at 6:09 AM
The way we watch AND the way we #measure have changed. With @nielsen.bsky.social, get independent, third-party ad measurement to track reach, maximise performance, and prove ROI. Whether across digital platforms or live events, we help you measure what matters: bit.ly/4hHx0IU
#Data #Insights
#Data #Insights
The #Tata #IPL2025 will captivate millions across the country on @jiohotstar.bsky.social Nielsen ONE helps advertisers track reach, measure engagement, and enhance campaigns across platforms. Get Trusted IPL Measurement @nielsen.bsky.social: bit.ly/4hHx0IU
Unlock trusted and verified ad measurement to maximise the impact of your campaigns | NielsenUnlock trusted and verified ad measurement to maximise the impact of your campaigns | Nielsen
Unlock independent third-party data to measure, analyse and optimise your ad campaigns to maximise your media investment with our ad measurement solution.
bit.ly
February 25, 2025 at 1:04 PM
The #Tata #IPL2025 will captivate millions across the country on @jiohotstar.bsky.social Nielsen ONE helps advertisers track reach, measure engagement, and enhance campaigns across platforms. Get Trusted IPL Measurement @nielsen.bsky.social: bit.ly/4hHx0IU
Join us in welcoming Jessica Holscott as Nielsen’s new CFO! 🎉 With previous CFO experience at Spotter and Warner Media, she brings extensive financial expertise across the media industry. Read more about the announcement here www.nielsen.com/news-center/...
February 24, 2025 at 1:59 PM
Join us in welcoming Jessica Holscott as Nielsen’s new CFO! 🎉 With previous CFO experience at Spotter and Warner Media, she brings extensive financial expertise across the media industry. Read more about the announcement here www.nielsen.com/news-center/...
📢 Exciting News: @nielsen.bsky.social and @transunion.bsky.social have expanded their collaboration, enabling seamless integration of advanced audiences from TruAudience® into Nielsen ONE. This enhances cross-platform measurement, and reduces media waste: bit.ly/3X7yPXC
#NielsenONE #Transunion
#NielsenONE #Transunion
Nielsen and TransUnion Collaborate to Enable Measurement and Increased Accessibility to Advanced Audiences | NielsenNielsen and TransUnion Collaborate to Enable Measurement and Increased Accessibilit...
Integration Enhances Audience Measurement Capabilities for Mutual Clients Across Platforms NEW YORK, February...
bit.ly
February 21, 2025 at 8:04 AM
📢 Exciting News: @nielsen.bsky.social and @transunion.bsky.social have expanded their collaboration, enabling seamless integration of advanced audiences from TruAudience® into Nielsen ONE. This enhances cross-platform measurement, and reduces media waste: bit.ly/3X7yPXC
#NielsenONE #Transunion
#NielsenONE #Transunion
70 hours a week—that’s how much time Americans spend with media. 📰 But where and how they’re watching is constantly evolving. @nielsen.bsky.social ’s new article unpacks the insights advertisers need for 2025 media planning. Read here: bit.ly/3WJj5tE
#UFNF #Upfronts #Newfronts
#UFNF #Upfronts #Newfronts
Navigating media’s complexity with audience planning | NielsenNavigating media’s complexity with audience planning | Nielsen02_Elements/Icons/ArrowLeftShareClose
Following the audience is critical for media planners to navigate the complexity of today’s media landscape.
bit.ly
February 20, 2025 at 7:06 AM
70 hours a week—that’s how much time Americans spend with media. 📰 But where and how they’re watching is constantly evolving. @nielsen.bsky.social ’s new article unpacks the insights advertisers need for 2025 media planning. Read here: bit.ly/3WJj5tE
#UFNF #Upfronts #Newfronts
#UFNF #Upfronts #Newfronts
47% of TV viewing happens with others—but where and how matters. From family rooms to sports bars, sports are co-viewed widely—but did you know kids’ shows often see even higher co-viewing rates? 📊 Read @nielsen.bsky.social’s article for deeper #co-viewing insights: bit.ly/40Lzjn5
What sports can teach us about co-viewing on TV | NielsenWhat sports can teach us about co-viewing on TV | Nielsen02_Elements/Icons/ArrowLeftShareClose
The Super Bowl marks a major moment for co-viewing but it’s not the only TV programming people watch together.
bit.ly
February 19, 2025 at 12:10 PM
47% of TV viewing happens with others—but where and how matters. From family rooms to sports bars, sports are co-viewed widely—but did you know kids’ shows often see even higher co-viewing rates? 📊 Read @nielsen.bsky.social’s article for deeper #co-viewing insights: bit.ly/40Lzjn5
NEW 📺: Football and a busy news cycle drove a January boost in traditional TV viewership, while Squid Game racked up 9B minutes, pushing Netflix to a platform best. Get full breakdown in our Gauge report: www.nielsen.com/news-center/...
The Gauge™: Traditional TV Gets a Boost from Football and News in January 2025 | NielsenThe Gauge™: Traditional TV Gets a Boost from Football and News in January 2025 | NielsenShareClose
NYE, Golden Globes and scripted dramas also elevate broadcast viewing. Netflix achieves a new platform record,...
www.nielsen.com
February 18, 2025 at 4:29 PM
NEW 📺: Football and a busy news cycle drove a January boost in traditional TV viewership, while Squid Game racked up 9B minutes, pushing Netflix to a platform best. Get full breakdown in our Gauge report: www.nielsen.com/news-center/...
Gain daily insights into millions of #JioHotstar viewers with
@nielsen.bsky.social's Nielsen ONE solution's unified digital dashboard. Enhance ad strategies and demonstrate ROI with precise, data-driven metrics. Start measuring smarter today: bit.ly/4hHx0IU
#Hotstar #Jiocinema #OTT #Streaming
@nielsen.bsky.social's Nielsen ONE solution's unified digital dashboard. Enhance ad strategies and demonstrate ROI with precise, data-driven metrics. Start measuring smarter today: bit.ly/4hHx0IU
#Hotstar #Jiocinema #OTT #Streaming
February 17, 2025 at 7:31 AM
Gain daily insights into millions of #JioHotstar viewers with
@nielsen.bsky.social's Nielsen ONE solution's unified digital dashboard. Enhance ad strategies and demonstrate ROI with precise, data-driven metrics. Start measuring smarter today: bit.ly/4hHx0IU
#Hotstar #Jiocinema #OTT #Streaming
@nielsen.bsky.social's Nielsen ONE solution's unified digital dashboard. Enhance ad strategies and demonstrate ROI with precise, data-driven metrics. Start measuring smarter today: bit.ly/4hHx0IU
#Hotstar #Jiocinema #OTT #Streaming
🚀 Exciting news! @nielsen.bsky.social & #JioHotstar are teaming up to deliver powerful ad measurement insights, helping advertisers & agencies enhance campaigns with precision. Read more: bit.ly/40U56SM
#JioCinema #Hotstar #Nielsen #OTT #Streaming #IPL2025
#JioCinema #Hotstar #Nielsen #OTT #Streaming #IPL2025
JioHotstar And Nielsen Collaborate For Advanced Ad Measurement Ahead Of Tata IPL 2025 | NielsenJioHotstar And Nielsen Collaborate For Advanced Ad Measurement Ahead Of Tata IPL 2025 | NielsenShareClose
Mumbai, February 17, 2025: Nielsen, a global leader in audience measurement, data, and analytics, has...
bit.ly
February 17, 2025 at 3:53 AM
🚀 Exciting news! @nielsen.bsky.social & #JioHotstar are teaming up to deliver powerful ad measurement insights, helping advertisers & agencies enhance campaigns with precision. Read more: bit.ly/40U56SM
#JioCinema #Hotstar #Nielsen #OTT #Streaming #IPL2025
#JioCinema #Hotstar #Nielsen #OTT #Streaming #IPL2025
Disasters remind us why trusted news matters. During the #LAfires, local #TV and #radio viewership surged, while digital consumption among adults 25-54 jumped 2,143%. @nielsen.bsky.social’s article explores how multiplatform strategies ensured critical information reached people: bit.ly/3WP2Wmn
The LA Fires: How multiplatform local media became a lifeline | NielsenThe LA Fires: How multiplatform local media became a lifeline | Nielsen02_Elements/Icons/ArrowLeftShareClose
The fires in Los Angeles at the start of 2025 highlight the importance of multiplatform audience strategies for local media.
bit.ly
February 11, 2025 at 11:19 AM
Disasters remind us why trusted news matters. During the #LAfires, local #TV and #radio viewership surged, while digital consumption among adults 25-54 jumped 2,143%. @nielsen.bsky.social’s article explores how multiplatform strategies ensured critical information reached people: bit.ly/3WP2Wmn
@nielsen.bsky.social ’s new article breaks down what advertisers need to know for 2025 planning season. Audiences are everywhere, and reaching them takes more than guesswork. Get the latest insights to navigate media complexity & connect with the right consumers: bit.ly/3WJj5tE
#MediaPlanning #UFNF
#MediaPlanning #UFNF
Navigating media’s complexity with audience planning | NielsenNavigating media’s complexity with audience planning | Nielsen02_Elements/Icons/ArrowLeftShareClose
Following the audience is critical for media planners to navigate the complexity of today’s media landscape.
bit.ly
February 11, 2025 at 8:17 AM
@nielsen.bsky.social ’s new article breaks down what advertisers need to know for 2025 planning season. Audiences are everywhere, and reaching them takes more than guesswork. Get the latest insights to navigate media complexity & connect with the right consumers: bit.ly/3WJj5tE
#MediaPlanning #UFNF
#MediaPlanning #UFNF
In today’s fragmented media landscape, buyers & sellers need reliable measurement. 📺 @nielsen.bsky.social’s Big Data + Panel brings together massive scale & human-powered accuracy for smarter decisions. Read how it works: bit.ly/4aPF4oj
#BigData #Panel #Nielsen #Media #Measurement #Data
#BigData #Panel #Nielsen #Media #Measurement #Data
Need to Know: How big data plus people panels improves data quality | NielsenNeed to Know: How big data plus people panels improves data quality | Nielsen02_Elements/Icons/ArrowLeftShareClose
Three findings that convinced us that the harmonious combination of big data and panel data was indeed the future of TV measurement.
bit.ly
February 7, 2025 at 4:21 PM
In today’s fragmented media landscape, buyers & sellers need reliable measurement. 📺 @nielsen.bsky.social’s Big Data + Panel brings together massive scale & human-powered accuracy for smarter decisions. Read how it works: bit.ly/4aPF4oj
#BigData #Panel #Nielsen #Media #Measurement #Data
#BigData #Panel #Nielsen #Media #Measurement #Data
Where did Americans spend their audio time in Q4 2024?
📻 Radio – 67%
🎙️ Podcasts – 18%
🎵 Streaming – 12%
📡 Satellite Radio – 3%
See the full trends in @nielsen.bsky.social and @edisonresearch.bsky.social's The Record Q4 report: bit.ly/3EknLzN
#Audio #Radio #TV #Streaming #Podcast #Trends
📻 Radio – 67%
🎙️ Podcasts – 18%
🎵 Streaming – 12%
📡 Satellite Radio – 3%
See the full trends in @nielsen.bsky.social and @edisonresearch.bsky.social's The Record Q4 report: bit.ly/3EknLzN
#Audio #Radio #TV #Streaming #Podcast #Trends
The Record: Q4 U.S. audio listening trends | NielsenThe Record: Q4 U.S. audio listening trends | Nielsen02_Elements/Icons/ArrowLeftShareClose
Discover American’s listening behaviors across the total audio universe in Nielsen’s The Record for Q4 2024.
bit.ly
February 7, 2025 at 2:26 PM
Where did Americans spend their audio time in Q4 2024?
📻 Radio – 67%
🎙️ Podcasts – 18%
🎵 Streaming – 12%
📡 Satellite Radio – 3%
See the full trends in @nielsen.bsky.social and @edisonresearch.bsky.social's The Record Q4 report: bit.ly/3EknLzN
#Audio #Radio #TV #Streaming #Podcast #Trends
📻 Radio – 67%
🎙️ Podcasts – 18%
🎵 Streaming – 12%
📡 Satellite Radio – 3%
See the full trends in @nielsen.bsky.social and @edisonresearch.bsky.social's The Record Q4 report: bit.ly/3EknLzN
#Audio #Radio #TV #Streaming #Podcast #Trends
Are your ads reaching one person or an entire room? 📺 Co-viewing changes the game for advertisers, especially during live sporting events. 🏈 Read @nielsen.bsky.social ’s latest insights on co-viewing how it helps brands optimize reach and impact. bit.ly/40Lzjn5
#Sports #media #advertisers #superbowl
#Sports #media #advertisers #superbowl
What sports can teach us about co-viewing on TV | NielsenWhat sports can teach us about co-viewing on TV | Nielsen02_Elements/Icons/ArrowLeftShareClose
The Super Bowl marks a major moment for co-viewing but it’s not the only TV programming people watch together.
bit.ly
February 5, 2025 at 6:18 PM
Are your ads reaching one person or an entire room? 📺 Co-viewing changes the game for advertisers, especially during live sporting events. 🏈 Read @nielsen.bsky.social ’s latest insights on co-viewing how it helps brands optimize reach and impact. bit.ly/40Lzjn5
#Sports #media #advertisers #superbowl
#Sports #media #advertisers #superbowl
Americans spend 10 hours a day with media but where are they actually watching? 📊 @nielsen.bsky.social’s latest article unpacks shifting audience habits and what they mean for advertisers, agencies & media sellers planning for 2025: bit.ly/3WJj5tE
#Media #Americans #Nielsen #TV #Streaming
#Media #Americans #Nielsen #TV #Streaming
Navigating media’s complexity with audience planning | NielsenNavigating media’s complexity with audience planning | Nielsen02_Elements/Icons/ArrowLeftShareClose
Following the audience is critical for media planners to navigate the complexity of today’s media landscape.
bit.ly
February 5, 2025 at 3:07 PM
Americans spend 10 hours a day with media but where are they actually watching? 📊 @nielsen.bsky.social’s latest article unpacks shifting audience habits and what they mean for advertisers, agencies & media sellers planning for 2025: bit.ly/3WJj5tE
#Media #Americans #Nielsen #TV #Streaming
#Media #Americans #Nielsen #TV #Streaming
@nielsen.bsky.social and @coxmediagroup.bsky.social renew measurement agreement! Multi-year agreement enhances CMG's ability to showcase audience value for local TV and radio 📺📻 Learn more here: bit.ly/4aDoUhY
February 3, 2025 at 7:17 AM
@nielsen.bsky.social and @coxmediagroup.bsky.social renew measurement agreement! Multi-year agreement enhances CMG's ability to showcase audience value for local TV and radio 📺📻 Learn more here: bit.ly/4aDoUhY
@nielsen.bsky.social’s new article breaks down key takeaways from the Upfronts/NewFronts 2025 report. 📊 With audiences shifting across streaming, cable & broadcast, smart planning matters more than ever. See what’s shaping media in 2025 and how to stay ahead: bit.ly/3WJj5tE
Navigating media’s complexity with audience planning | NielsenNavigating media’s complexity with audience planning | Nielsen02_Elements/Icons/ArrowLeftShareClose
Following the audience is critical for media planners to navigate the complexity of today’s media landscape.
bit.ly
January 31, 2025 at 7:00 AM
@nielsen.bsky.social’s new article breaks down key takeaways from the Upfronts/NewFronts 2025 report. 📊 With audiences shifting across streaming, cable & broadcast, smart planning matters more than ever. See what’s shaping media in 2025 and how to stay ahead: bit.ly/3WJj5tE