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Nikki Pilkington

@nikkipilkington.bsky.social

850 followers 790 following 960 posts

Non-wanky SEO and SEO Content.

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Nikki Pilkington @nikkipilkington.bsky.social · Mar 12

See, the thing is, SEO isn’t really all that complicated. But there’s an entire industry built around making you think it is. Why? Because confused people are easier to sell to.

Small Business SEO - Your Guide To Not Getting Ripped Off

I don't want you to be ripped off, YOU don't want you to be ripped off, let's take a look at how to spot the wanky SEO salespeople trying to take you for a mug

nikki-pilkington.com

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Nikki Pilkington @nikkipilkington.bsky.social · 8h

I don't wanna brag, but while you lot are all banging on about personal branding and how difficult it is, in the meantime I got this email from someone I don't know saying "I saw this sheep and thought of you".

Nikki Pilkington @nikkipilkington.bsky.social · 1d

No.

Nikki Pilkington @nikkipilkington.bsky.social · 1d

I feel as if Netflix doesn't really know me at all...

Nikki Pilkington @nikkipilkington.bsky.social · 3d

Last call: https://websitesmadesimple.co.uk/webinar/

Nikki Pilkington @nikkipilkington.bsky.social · 4d

Almost last call to register (it's free) https://websitesmadesimple.co.uk/webinar/

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Nikki Pilkington @nikkipilkington.bsky.social · 5d

Still time to register: https://websitesmadesimple.co.uk/webinar/

Nikki Pilkington @nikkipilkington.bsky.social · 6d

Are you registered?

https://websitesmadesimple.co.uk/webinar/

Nikki Pilkington @nikkipilkington.bsky.social · 7d

Oh did I mention I'm doing a webinar on Tuesday with Holly from Websites Made Simple? Register here https://websitesmadesimple.co.uk/webinar/

Nikki Pilkington @nikkipilkington.bsky.social · 10d

SEO isn’t a dark art. It’s not rocket science. It’s not some mysterious force that only special people can understand.

It’s a set of best practices for making your website visible to search engines and helpful to users. That’s it.

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Nikki Pilkington @nikkipilkington.bsky.social · 14d

What happens when AI models get trained on junk pages? An interesting read on AI and Greenlandic Wikipedia -

How AI and Wikipedia have sent vulnerable languages into a doom spiral

Machine translators have made it easier than ever to create error-plagued Wikipedia articles in obscure languages. What happens when AI models get trained on junk pages?

www.technologyreview.com

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Nikki Pilkington @nikkipilkington.bsky.social · 14d

#Mansplaining
https://www.linkedin.com/posts/nikkipilkington_notallmen-activity-7377248808751222785-1CUh?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAAbDNsBAh6cS1YSSbh44BUp98NSEW0nX00

Nikki Pilkington @nikkipilkington.bsky.social · 16d

Not all ranking fluctuations mean something’s wrong with your website.

SERP Volatility - What It Is And When To Worry

If your favourite SEO gal just mentioned "SERP volatility" in your monthly report, and you're sitting there wondering if that's something you should be

nikki-pilkington.com

Nikki Pilkington @nikkipilkington.bsky.social · 16d

Google will keep changing things. Tools will keep breaking. But if you focus on making your website useful for real people, you’ll weather these storms just fine.

Nikki Pilkington @nikkipilkington.bsky.social · 16d

Most of the time, rankings bouncing around is completely normal. Your website moving from position 4 to position 6 and back again isn’t a crisis - it’s just how search engines work.

Nikki Pilkington @nikkipilkington.bsky.social · 16d

Casinos don’t send helpful newsletters to card counters. Banking systems don’t publish fraud detection methods to help money launderers. Yet SEOs expect Google to explain every algorithm change and provide advance warning of updates that might affect our businesses. Make it make sense.

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Nikki Pilkington @nikkipilkington.bsky.social · 17d

I don't know about you,. but I'd rather not put all my marketing eggs into a basket that not even the target platform knows is a basket...

Nikki Pilkington @nikkipilkington.bsky.social · 17d

Your Search Console impressions might be lower, but they’re finally showing you what’s actually happening with real people, not bots. And that’s much more useful for growing your business.

Nikki Pilkington @nikkipilkington.bsky.social · 17d

Instead of obsessing over Google Search Console impressions, focus on:

- Actual website traffic from your analytics
- Conversion rates and leads
- Revenue from organic search
- Click-through rates on real searches

Nikki Pilkington @nikkipilkington.bsky.social · 17d

I'm a big believer in "owning a search" (where all the top results are your websites or places you contribute), but this isn't quite what I meant...

Oh well, practice what you preach, I guess.

Nikki Pilkington @nikkipilkington.bsky.social · 18d

Because everyone loves a download they can save and never look at again, I created you a GEO infographic. Hope it helps.

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Nikki Pilkington @nikkipilkington.bsky.social · 18d

The disconnect between AI search hype and business reality isn’t just misleading anymore. It’s becoming genuinely harmful to businesses who should be focusing on platforms that actually drive revenue.

Nikki Pilkington @nikkipilkington.bsky.social · 18d

Also, If your Google Search Console impressions have dropped but your website traffic and conversions are still steady, that confirms you’re seeing the data clean-up, not a real problem.

Important Info: What's Happening With Rankings, Tracking, And Google Search Console

Hey hey

nikki-pilkington.com

Nikki Pilkington @nikkipilkington.bsky.social · 18d

PSA: Your rankings haven’t changed. Google’s parameter change just means the tools that report your rankings and traffic are a little bit screwy right now. Things will settle. Please don’t worry.

Nikki Pilkington @nikkipilkington.bsky.social · 21d

Your rankings haven’t changed. Google’s parameter change just means the tools that report your rankings and traffic are a little bit screwy right now. Things will settle. Please don’t worry.

Important Info: What's Happening With Rankings, Tracking, And Google Search Console

Hey hey

nikki-pilkington.com

Reposted by Nikki Pilkington

Olivier Perbet @operbet.bsky.social · 23d

🔥
🔹Casinos don’t send helpful newsletters to card counters explaining new shuffling techniques.

🔹Sports leagues don’t hold webinars for match fixers about new detection methods.

🔹Exam boards don’t publish guides helping cheaters understand their anti-fraud measures.

#SEO

Nikki Pilkington @nikkipilkington.bsky.social · 23d

I'd really like to know what all those SEOs saying "Do the right thing @johnmu.com " actually expect John to do?

Once more for the hard of understanding - Google owes the SEO industry nothing.

Google Owes The SEO Industry Absolutely Nothing, And This Is Why

Good lord, the shite I'm seeing on Twitter because Google Search Liaison said they would no longer be updating their account!

nikki-pilkington.com

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