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Reposted by Olivier Perbet

Rand Fishkin @randfish.bsky.social · 4d

Not sure when this will come crashing down, but it will.

Maybe this is what everyone means when they say "AI will take jobs?" - like... the AI isn't replacing jobs, but the AI bubble will be a force of massive economic destruction that ripples through markets for years.

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Reposted by Olivier Perbet

Lily Ray 😏 @lilyray.nyc · 14d

Perplexity cited two AI-generated articles on digital marketing agency domains that made up information about an algorithm update that never happened, and used a fancy SEO terminology to make it sound official, or something.

The snake is eating its own tail.

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Olivier Perbet @operbet.bsky.social · 22d

La ville de @paris.fr tiraillée entre le verbe "célébrer" et le verbe "fêter" pour dire la même chose 😅

Dans le doute, restez français.

(c'est trop tard pour "iconique" qui a l'air de remplacer le "culte" d'il y a 10 ans).

Olivier Perbet @operbet.bsky.social · 23d

🔥
🔹Casinos don’t send helpful newsletters to card counters explaining new shuffling techniques.

🔹Sports leagues don’t hold webinars for match fixers about new detection methods.

🔹Exam boards don’t publish guides helping cheaters understand their anti-fraud measures.

#SEO

Nikki Pilkington @nikkipilkington.bsky.social · 24d

I'd really like to know what all those SEOs saying "Do the right thing @johnmu.com " actually expect John to do?

Once more for the hard of understanding - Google owes the SEO industry nothing.

Google Owes The SEO Industry Absolutely Nothing, And This Is Why

Good lord, the shite I'm seeing on Twitter because Google Search Liaison said they would no longer be updating their account!

nikki-pilkington.com

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Olivier Perbet @operbet.bsky.social · 24d

Comme le disait John Mueller le mois dernier... 😅
#SEO

Reposted by Olivier Perbet

Jay 🦋 @jay.bsky.team · Sep 3

Bluesky loves links — we don’t downrank or deprioritize posts with links in them, and as a result they get higher traffic, so lots of people post them.

spencer chang @spencer.place · Dec 2

oh my god there are so many links here

the iframes dont load fast enough lol

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Olivier Perbet @operbet.bsky.social · Sep 4

Tiens, oui.
snpps.fr/schema-natio...

Olivier Perbet @operbet.bsky.social · Sep 2

Il y en a qu'il faut VRAIMENT pas sortir de leur contexte houlà 😅

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Olivier Perbet @operbet.bsky.social · Aug 28

Tests sur les meta-descriptions en #SEO par @searchpilot.bsky.social
▪️Les supprimer pour encourager Google à en rédiger des pertinentes = 📈
www.searchpilot.com/resources/ca...
▪️Forcer Google à utiliser le texte de la balise = 📉
www.searchpilot.com/resources/ca...

Does removing meta descriptions improve click-through rates?

In this week’s #SPQuiz, a customer of ours decided to completely remove meta-descriptions on pages that had descriptions over the recommended character limit.

www.searchpilot.com

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Reposted by Olivier Perbet

Very British Problems @soverybritish.bsky.social · Jul 29

Similar but subtly different British translations

1.
“Anyway, I won’t keep you any longer”

Translation: I’m going to walk away from you now because I want to go.

2.
“Anyway, don’t let me keep you any longer”

Translation: I have to stay here, so I can’t walk away, but I want YOU to walk away.

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Reposted by Olivier Perbet

Gary Illyes @methode.bsky.social · Jul 29

Allegedly intelligent systems that allegedly excel at summarization requiring a manually updated file that essentially says what a site is about feels as intuitive as a sign explaining that the provided toilet paper is not meant to be used for giftwrapping the toilet.

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Olivier Perbet @operbet.bsky.social · Jul 27

Le cauchemar continue

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Olivier Perbet @operbet.bsky.social · Jul 23

L'"adoption" de l'IA n'est pas un choix volontaire, c'est imposé.

Si la France colonisait un nouveau pays non francophone et changeait la langue, ça serait assez malhonnête de considérer que le français est "adopté" par les citoyens.

Impossible de désactiver l'IA parasite dans les sites et outils.

Brian Merchant @bcmerchant.bsky.social · Jul 23

Big tech promotes the story that since ChatGPT burst onto the scene, AI has been so popular it's rushed to meet the demand. The reality is different. A study by design scholars shows tech co's have had to push AI on its users with a variety of intrusive tactics.

How big tech is force-feeding us AI:

How big tech is force-feeding us AI

Plus, OpenAI's absurd listening tour, top AI scientists say AI is evolving beyond our control, Facebook is putting data centers in tents, and the AI bubble question — answered?

www.bloodinthemachine.com

Olivier Perbet @operbet.bsky.social · Jul 10

Selon 3 mecs qui ont des billes dans le projet, "ça va défoncer le leader du marché"
Le secteur de l'IA résumé en une phrase.

Reposted by Olivier Perbet

Merriam-Webster @merriam-webster.com · Jun 17

Our entry for 'hyperbole' is probably the greatest thing ever written in the English language.

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Alex Hanna-ween @alexhanna.bsky.social · Jun 15

This is very funny, none least because two hours - two minutes is 118 minutes.

But I guess this is what happens when you have 17 models do your arithmetic for you

Joe Stieb @joestieb.bsky.social · Jun 15

These people are the enemy.

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Olivier Perbet @operbet.bsky.social · Jun 16

I've got both these in mind, not from the horse's mouth though:
www.searchenginejournal.com/how-llms-int...
www.searchenginejournal.com/seos-are-rec...

How LLMs Interpret Content: How To Structure Information For AI Search

Structure content for AI search so it’s easy for LLMs to cite. Use clarity, formatting, and hierarchy to improve your visibility in AI results.

www.searchenginejournal.com

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Reposted by Olivier Perbet

Rand Fishkin @randfish.bsky.social · Jun 2

NEW post: sparktoro.com/blog/ai-will...

When tech execs say "AI will replace 50% of jobs!" that's just marketing. And when press, media, and yes, social media users like us uncritically repeat it, we help make sure that they'll say it again.

"AI will replace all the jobs!" Is Just Tech Execs Doing Marketing - SparkToro

Over the weekend, I went digging for evidence that AI can, will, or has replaced a large percent of jobs. It doesn't exist. Worse than that, actually,

sparktoro.com

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Reposted by Olivier Perbet

Lily Ray 😏 @lilyray.nyc · May 30

This is just infuriating

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Reposted by Olivier Perbet

Jules Grandin @julesgrandin.bsky.social · May 27

L'été approche, et avec lui son lot de danger. Sachez identifier les situations à risque. Ne partez pas sans les bonnes cartes.

Une carte de la menace que représente l'Ardèche pour vous. On voit clairement que personne n'est en sécurité.

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Olivier Perbet @operbet.bsky.social · May 26

📊 Voici quelques formules Google Sheets utiles en #SEO au quotidien : seolivier.com/formules-goo...

Rien de dingue, mais ça donne des idées.

√Formules Google Sheets pour le SEO ≡ SEOlivier

En SEO, aucun outil ne donne des données prêtes à travailler - il y a un travail de ménage et d'enrichissement. Google Sheets est l'outil adapté.

seolivier.com

Olivier Perbet @operbet.bsky.social · May 23

📊Je migre mon blog #SEO, et Google veut absolument conserver 4-5 URLs sur l'ancien domaine plutôt que de les remplacer par les URLs de redirection 🤔
Techniquement, tout est conforme.

A suivre.

Olivier Perbet @operbet.bsky.social · May 19

Mon œuvre préférée au #Louvre c'est vraiment 🖼️ "Enfant menaçant sa mère d'une mandale si elle arrête pas de se lamenter"

Reposted by Olivier Perbet

Camille Stineau @camillestineau.bsky.social · May 10

🔴 [TUTO] : Comment économiser légalement PLUSIEURS CENTAINES D'EUROS sur son loyer chaque mois à Paris.

Il suffit de faire respecter ✨l'encadrement des loyers✨ à son propriétaire.

Petit tuto en thread pour vous montrer comment faire. Pour l'exemple on va prendre cet appart.

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Glenn Gabe @glenngabe.bsky.social · Apr 27

Great to see more options for rank tracking AI chatbots and AI search engines. E.g., Semrush has been expanding its ChatGPT tracking and you can add it as another tracking source easily within your current projects. Works well based on my testing so far.

www.semrush.com/news/395783-...

#seo

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